Talk to sales Try for Free
Abdallah Usama

Abdallah Usama

Followers of Abdallah Usama2000 followers
location of Abdallah UsamaCairo, Egypt

Connect with Abdallah Usama to Send Message

Connect

Connect with Abdallah Usama to Send Message

Connect

  • Timeline

  • About me

    Sr. Media Buyer | YouTuber | Performance Marketing Expert | Driving Revenue and Growth Across Global Markets

  • Education

    • Ain Shams University

      2021 - 2025
      Licentiate degree Sociology 4

      My sociology degree has been instrumental in my digital marketing career, offering deep insights into consumer behavior and societal trends. This understanding enhances my ability to craft resonant marketing strategies that effectively engage diverse audiences. Leveraging sociological principles, I analyze and predict consumer responses, creating impactful, inclusive, and relevant digital narratives. This unique blend of skills allows me to drive meaningful interactions and foster brand loyalty… Show more My sociology degree has been instrumental in my digital marketing career, offering deep insights into consumer behavior and societal trends. This understanding enhances my ability to craft resonant marketing strategies that effectively engage diverse audiences. Leveraging sociological principles, I analyze and predict consumer responses, creating impactful, inclusive, and relevant digital narratives. This unique blend of skills allows me to drive meaningful interactions and foster brand loyalty in a dynamic digital landscape. Show less

  • Experience

    • Elevate Holding

      Jun 2022 - Sept 2024

      Increased Elevate Holding's client base, leading to a 75% workforce expansion (200 to 350+ employees); successfully recruited top talent English speakers to support company growth.Spearheaded comprehensive social media strategy and execution for Elevate Holding, demonstrating expertise in audience engagement and conversion-driven campaigns.Led and mentored a collaborative team including a content creator, graphic designer, and photographer ensuring strong brand alignment. Grew Elevate Holding's social media presence by managing 7 diverse channels, delivering content tailored to resonate with the US market.Developed engaging content strategies and a comprehensive calendar, resulting in increased brand visibility for the company.Improved employee satisfaction and fostered a positive work environment through the creation of a dedicated employee engagement channel. Managed over 60 daily customer interactions for Green Dot Corp - an American Bank, maintaining an AHT of 3-6 minutes with high satisfaction.Resolved customer issues effectively, ensuring a positive experience and upholding the reputation of the company and client.

      • Marketing Supervisor

        Aug 2023 - Sept 2024

      • Digital Marketing Specialist

        Dec 2022 - Jul 2023

      • Customer Service Representative

        Jun 2022 - Nov 2022

    • Victorious Metrix

      Apr 2023 - Jul 2024
      Digital Marketing Executive

      Developed and executed SEO and social media strategies for Exodus Travel, significantly enhancing their online presence and search engine rankings.Managed Google Ads campaigns, optimizing for engagement and conversion while maintaining budget efficiency.Designed and executed email marketing campaigns for StayExpo, promoting corporate events and exhibitors with segmented and personalized content to increase engagement.Created engaging email and social media content, ensuring consistency with brand messaging and appealing to target audiences.Boosted engagement and grew a travel client's social following by 75% (4K to 7K+), directly contributing to a 20% increase in tour bookings through strategic content creation. Show less

    • Evershare

      Feb 2024 - Sept 2024

      - Oversaw daily operations for the entire marketing agency, ensuring smooth coordination across departments and efficient workflow.- Managed HR functions, including talent acquisition, employee performance, and team development to align with company goals.- Supervised marketing operations, ensuring campaigns were delivered on time, within budget, and met performance targets.- Implemented process improvements to enhance team productivity and streamline operational workflows.- Collaborated with department leads to align strategies and optimize resources for the successful execution of the agency efforts. Show less

      • Operations Manager

        May 2024 - Sept 2024

      • Senior Media Buyer

        Feb 2024 - May 2024

    • Sarri Technology

      Mar 2024 - May 2024
      Senior Media Buyer

      As Senior Media Buyer at Sarri Tech, I successfully executed multi-channel campaigns across Meta, Snapchat, and Google Ads for diverse industry clients. My strategic approach led to a 20% increase in lead generation and a 15% reduction in cost-per-lead.

    • Waves

      Sept 2024 - Jan 2025
      Senior Media Buyer

      - Led and optimized advertising campaigns across Meta, Snapchat, TikTok, and Apple Search Ads, achieving high engagement rates and improved ROI.- Increased user acquisition and booking numbers by implementing data-driven marketing strategies.- Analyzed app growth using advanced analytics tools, adjusting marketing campaigns to maximize performance and user retention.

    • ESDAM

      Jan 2025 - now
      Senior Media Buyer

      • Managing multi-channel ad campaigns on Meta, Snapchat, TikTok, X, LinkedIn & Google Ads. • Optimizing ROAS & cost per acquisition through data-driven strategies. • Running A/B tests & audience segmentation to scale high-performing ads. • Collaborating with creatives to develop high-converting ad visuals & copy. • Analyzing ad performance & making real-time adjustments for maximum profitability.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Abdallah Usama
      KOG Ain Shams University Oct 2022 Participated in KOG, a student org focused on marketing & leadership development. As a team member, I honed my skills in marketing & leadership through workshops, team projects & presentations to the student body. Collaborated with my team to present our product ideas, boosting my public speaking, teamwork & project management skills. KOG allowed me to broaden my knowledge & skills in marketing & leadership, making it a valuable and enriching extracurricular experience.