Andrew Cohen

Experience

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  Blurb PR

  Jan 2010 - Jun 2010

  PR Intern

  -Created and distributed press releases to various publications and radio stations in the UK-Cold called press and radio stations in order to gain reviews and radio plays for our artists-Managed online database and developed Excel reports for senior management

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  Drag City

  Sept 2010 - Jan 2011

  Promotional Assistant

  •Promoted Drag City events virally through the use of social media sites such as Twitter and Facebook•Managed daily update of website with relevant news, events, and special sales•Fulfilled CDs, Records, DVDs, Posters, and T-shirt orders for customers

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  Pitchfork Media

  Oct 2010 - Jun 2011

  Marketing / Sales Intern

  •Reviewed industry trends and competition in order to develop effective ad campaigns•Initiated creative copy and managed ad campaigns via ‘DoubleClick For Publishers’•Tracked ad campaign results and developed customized reports for clients

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  The Empty Bottle

  Oct 2011 - Apr 2012

  Social Media Intern

  •Managed daily update of website with dates, photos, bios, and songs of acts performing at the venue•Collected email addresses and executed weekly campaigns to attract people to the events•Monitored website and Facebook Events page to gauge excitement and advance ticket sales

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  Ajax Union

  Jan 2013 - Apr 2014

  •Managed an agency of marketing professionals to successfully execute our clients’ PPC, email marketing, social media, PR, and SEO campaigns•Responsible for over 30 clients and their individual accounts•Strategized with clients to determine what services they need to meet their goals for the year•Reviewed all output from team members, making sure it met our clients’ approval •Optimized web content with new meta data, headers, image tags, and text to increase our clients’ organic search engine rankings, driving relevant leads to their websites•Closely monitored rankings and web activity through Google Webmaster Tools and Analytics, making suggestions to our clients based on their needs •Wrote and distributed engaging content through blog posts, social media updates, and press releases to create brand awareness and drive traffic to clients’ websites

  • Agency Manager

    Sept 2013 - Apr 2014

  • SEO Manager

    Apr 2013 - Sept 2013

  • Content Strategist

    Jan 2013 - Apr 2013
• 

  Portable Studios

  Sept 2013 - Mar 2014

  Staff Writer

  • Created engaging music, film, television, and culture articles to increase readership• Pitched creative story ideas and researched entertainment trends to helpstay on top of the competition

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  Midtown Comics

  Apr 2014 - Apr 2016

  Marketing & Events Director

  • Acted as director of marketing at the largest comic book store in North America• Spokesperson for all media appearances, including television interviews on Seth Meyers, CNN, and NY1 • Promoted and planed all domestic events, artist appearances, and New York Comic Con booths to increase store traffic and bring in new visitors• Built and maintained artist relationships within the industry to help establish our brand• Scheduled and reviewed MailChimp email campaigns on a weekly basis• Maintained all social media channels by running advertisements and contests, as well as creating content to gain new fans and additional revenue• Showrunner for the Midtown Comics Podcast• Created PPC campaigns through Google AdWords to bring in additional revenue and online visits• Prepared and distributed press releases to announce newsworthy stories and events in the industry Show less

• 

  Brooklyn Brewery

  Apr 2016 - Apr 2019

  • Led the Brooklyn Brewery Mash Tour — a traveling arts and culture festival, which hit 10+ cities throughout the year, bringing the brands to new markets worldwide• Planned and executed Brooklyn Brewery’s NYC-based marketing events, in order to support and improve their local brands • Hired and managed all local talent, production support, volunteers, and additional staffing for all events• Managed budget for all domestic events and Mash Tour • Oversaw scenic designers to fabricate our bars and installations, and created a timeline for all deliverables relating to our events• Secured sponsorship activations for our tour by developing both in-kind and paid agreements Sponsors: Cholula, Timberland, Orange Amplifiers, Blundstone, Eater,Paste Magazine, McClure‘s Pickles, and Garden of Eatin’ Show less • Managed and maintained Brooklyn Brewery's Facebook, Instagram, Snapchat, Tumblr, and YouTube Channels• Created and scheduled social media and paid advertising campaigns for our various brands throughout the calendar year• Photographed and filmed original content to distribute to our digital audience• Edited and enhanced all digital content through Photoshop and Illustrator• Built timelines into our social campaigns to distribute content evenly and effectively throughout the year Show less

  • Experiential Event Producer

    Dec 2016 - Apr 2019

  • Social Media & Programming Coordinator

    Apr 2016 - Dec 2016
• 

  THE DEN THEATRE CHICAGO, LLC

  Nov 2018 - Apr 2019

  Events & Booking Manager

  • Developed and maintained relationships with talent agencies across the country• Scouted and booked all talent, including national touring bands and artists• Managed the booking calendar with live concerts, comedians, trivia night, karaoke, and more• Designed promotional materials, including concert posters, Facebook Ads, press releases, and email blasts• Created production timeline and run-of-show for all in-house events

• 

  BFG Agency

  Apr 2019 - Feb 2020

  Experiential Event Producer

  • Managed the overall planning and execution of large-scale activations and programming for various industry-leading clients across North America• Acted as head producer for the Espolòn Tequila bartending competition, engaging over 4,000+ bartenders and key players in the trade community across the country • Served as single point of contact with client to coordinate project goals• Briefed creative team on CRM deliverables and event-based needs • Oversaw budgets on multiple campaigns (in excess of $1 million) • Hired, trained, and maintained relationships with fabricators, staffing teams, freelancers, and talent agencies across the country Clients: Campari America (Wild Turkey, Russell’s Reserve, Espolòn Tequila, Aperol,Grand Marnier, Skyy Vodka, Appleton Rum, Campari, and Wray & Nephew) Show less

• 

  Civic Entertainment Group, LLC (A Seacrest Global Group Company)

  Feb 2020 - Sept 2020

  Experiential Event Producer

  • Managed and developed partnership relations for large-scale client activations• Sourced all vendors and fabricators and organized the ROS and timelines relating to the events• Maintained client communication on a daily basis and kept our team updated on all ongoing progressClient: MotorTrend Magazine

• 

  Fullstack Academy

  Sept 2020 - Dec 2020

  Graduate Software Engineer

  • Graduated from a 17-week / 553 hour software engineering bootcamp focused on full-stack development primarily with JavaScript. • Worked as team lead lead on several projects and organized tasks across GitHub Project Boards. • Learned web development best practices, as well as an in-depth knowledge of Node.Js, React, Redux, Express, Sequelize, PostgreSQL, Phaser.js, Socket.IO, Howler.js, Git, Babel, HTML5, and CSS3

• 

  CarMax

  Jun 2021 - now

  • Sole Frontend Developer for Payoff Fulfillment Microsite (React.js, TypeScript, C#, .NET core, Azure)• Nominated as Champion of The Quarter in August 2024 for developing a brand new application to assist associates with entering detailed payoff information to complete their orders.• Trains and onboards new team members on the Order Processing application. Help set up their machines to run our application as well as walkthrough our codebase and answer questions when needed.• Research and create new tickets to add to our LeanKit board to help optimize our application and fix bugs when needed Show less • Developed a web application used by both consumers and CarMax associates to help finalize the sales of vehicles (React.js, TypeScript, C#, .NET core, Azure).• Connected several backend services such as financing, appraisals, address search, DMV, and more. • Assisted associates with on-call support, helping to resolve issues over the phone and monitor errors within the application.• Created detailed unit tests to support new code additions (Jest, Playwright) as well as automation tests to ensure that our codebase met requirements before being deployed. Show less

  • Software Engineer II

    Mar 2023 - now

  • Software Engineer

    Jun 2021 - Mar 2023