Ariana Troconiz

Experience

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  Gestión Multicliente (Moda, Retail, Interiorismo, Tecnología y Restauración)

  Jun 2013 - Jan 2019

  Community Manager

  • Developed and executed content strategies for Instagram and Facebook, achieving a 40% increase in engagement within 6 months.• Created a social media posting calendar with a frequency of 5 posts per week, increasing audience interaction by 35%.• Managed a reputation crisis on social media, minimizing negative impact in less than 48 hours through a rapid response strategy.• Designed and produced audiovisual content and wrote copy for each platform.

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  Tendencia Magazine

  Jun 2013 - Apr 2015

  General Coordination Assistant

  This is Venezuela's most-read current affairs magazine, dedicated to narrative and investigative journalism. It offers a blend of excellent writing, sharp social insight, in-depth reports, chronicles, and memorable profiles of the most influential people in Venezuela and Latin America in its "Profiles" section. Tendencia is a media outlet with over fifteen years of experience and a distribution network throughout Venezuela, parts of the United States, Panama, and Aruba.• Successfully coordinated and executed over 30 monthly photo shoots, ensuring logistics and meeting established deadlines.• Established and maintained a strong network of over 100 PR and talent representatives, facilitating exclusive content and interviews.• Provided comprehensive support in the planning and execution of 10 annual events, including fashion shows and concerts.• Coordinated and executed castings to select the ideal models for more than 50 fashion editorials and advertising campaigns. Show less

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  CH Marketing

  Nov 2015 - Feb 2017

  Event Manager

  • Organized over 100 successful events (conferences, concerts, press conferences), ensuring client satisfaction.• Reduced production costs by 10% through supplier negotiations.• Managed relationships with vendors, clients, and the press, negotiating contracts and efficiently resolving conflicts.• Created detailed plans for each event, including schedules, resource allocation, and budgets, ensuring cost optimization and profitability.• Developed and implemented contingency plans to handle unforeseen situations, guaranteeing the continuity and success of the events.• Ensured every detail of the event was considered and flawlessly executed, from logistics to decor. Show less

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  ¡HOLA! TV

  Mar 2017 - Mar 2024

  • Successfully implemented and executed offline and online marketing campaigns, achieving a 116% growth in social media audience over 5 years.• Achieved a 40% increase in website traffic through SEO/SEM tactics, Facebook Ads campaigns, and landing pages.• Established relationships with stakeholders such as Disney, Dior, A&E, and Cartier.• Led the creation and execution of content strategies across multiple platforms.• Managed press clipping and prepared impact reports.• Coordinated the creation of graphic materials (dossiers, newsletters, media kits) in collaboration with production, photography, and design teams.• Continuously monitored KPIs and key metrics to measure campaign performance and optimize strategies using Google Analytics, providing reports and insights.• Coordinated and successfully executed various corporate and client events, including conferences, press conferences, and product launches.• Established and managed relationships with journalists, influencers, and celebrities, securing media coverage in top-tier outlets.• Conducted exclusive interviews with renowned personalities at events such as the Platino Awards, MBFWMadrid, and productions for Amazon Prime and Netflix.• Collaborated in the production of photo shoots and premieres in partnership with photography, styling, and makeup teams.• Managed and updated the website on WordPress, ensuring content relevance and optimizing user experience.• Developed budget planning, allocation, and expense control strategies. Show less ¡HOLA! TV is a cable television channel created by Atresmedia and ¡HOLA! Magazine, available in the United States and Latin America.• Designed and implemented digital communication strategies, optimizing brand presence and achieving a 96.37% growth on social media in 2 years.• Achieved 100K subscribers on the YouTube channel within a year, earning the Silver Play Button.• Coordinated multimedia content acquisition at events like the Oscars, Goya, and Golden Globes, driving a 30% increase in social media engagement.• Managed and coordinated merchandising for stands, trade shows, and events.• Drafted press releases, statements, and key speeches to position the company as a leader in its sector, securing coverage in national and international media.• Successfully managed a communication crisis to protect the brand’s reputation, with a contingency plan that prevented reputational damage and minimized risks.• Coordinated the production of visual and audiovisual content for digital communication campaigns, collaborating with agencies and photographers.• Implemented innovative strategies such as barter deals and influencer collaborations to maximize campaign reach within a limited budget.• Analyzed competition and identified growth opportunities and business prospects. Show less

  • Marketing & PR Manager

    Jan 2019 - Mar 2024

  • Brand & Digital Marketing Coordinator

    Mar 2017 - Jan 2019
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  Grupo Maribel Yébenes

  Jan 2025 - now

  PR, Influencers, Comms & Events Manager

  • Desarrollo de estrategias de comunicación e influencia.• Relaciones públicas: Gestionar la relación con medios de comunicación, periodistas, influencers y embajadores de marca y agencias externas.• Desarrollo de contenidos y estrategia de medios: Crear y supervisar la creación de contenidos de calidad (artículos, blogs, videos, etc.) que fortalezcan la visibilidad de la marca. • Planificar la estrategia de medios y canales de comunicación según las características de cada audiencia.• Gestión, planificación y ejecución de eventos internos y externos. Negociación con proveedores.• Comunicación interna: Asegurar la comunicación fluida dentro de la organización, alineando a los equipos con los mensajes estratégicos.• Análisis de mercado: Identificar tendencias, oportunidades de crecimiento y nuevas estrategias para posicionar la marca.• Coordinación y organización de sesiones de fotos y producciones de las diferentes campañas realizadas. Show less