Lisa Zimmermann Jordan

Experience

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  IEX

  May 2005 - Aug 2005

  Marketing Intern

  • Assisted marketing department track sales• Developed ROI spreadsheets• Assembled Harmony teaser mailing and loaded iPods with the company's message• Gave presentation to salesmen on the usage of the ipod. Served as a technical guru for the marketing team• Operated switchboard

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  Senator Kennedy's Boston Office

  Sept 2005 - Dec 2005

  Press Office Intern

  • Located regional newspaper clips that mentioned the Senator and/or relevant issues, transcribed the Senator’s television interviews• Explained the Senator’s positions and policies when constituents called his office and recorded constituents’ opinions in LexisNexis

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  U.S. Attorney's Office EDNY

  May 2006 - Aug 2006

  Public Affairs Office Intern

  • Attended high profile cases and observed the judicial process in action; organized case clips

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  Newsquest Media

  Mar 2007 - May 2007

  Reporter Intern

  • Wrote articles for the multiple editions of South London Papers and Surrey Comet Series• Covered my own patch: Wimbledon Village• Wrote and researched for the historical features section• Wrote commentaries on current political or news problems• Contributed to the Green Guardian, a green page within the paper

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  MSNBC

  Jun 2007 - Aug 2007

  Prime Time Intern

  Prime Time Intern June – August 2007• Researched stories and guests, screened and cut tapes and pulled graphics for Scarborough Country, Live with Dan Abrams and Morning Joe• Produced and served as a panelist for Our Turn: Young Views on Old News, an intern production

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  Boston Magazine

  Jan 2008 - May 2008

  Editorial Intern

  • Wrote articles, listings; fact checked; researched; transcribed; pitched ideas for Boston and its branded publications (Home, New England Travel and Weddings)

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  The Jersey Journal

  Jun 2008 - Apr 2009

  Reporter

  • Reported city and lifestyle news for The Jersey Journal; wrote cover stories for two weekly sections of the paper• Managed and edited all content for The Kearny Journal and the Bayonne Journal (weekly papers The Jersey Journal produces)• Wrote original posts for several nj.com blogs• Created teaser posts for The Jersey Journal’s daily articles on nj.com (used SEO strategies such as linking stories, posting photos, writing captions, bolding key words and tagging categories) Show less

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  The Dallas Morning News

  May 2009 - Jun 2010

  Section Editor - The Dallas Morning News, neighborsgo

  • Managed and edited all content for the Richardson/Lake Highlands/Far North Dallas edition of neighborsgo, a 28-32 page weekly community supplement to The Dallas Morning News• Reported and wrote articles for both print and online; took photos; blogged on neighborsgo.com and dallasnews.com • Presented neighborsgo information sessions at a variety of community and city meetings

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  Weber Shandwick

  Jun 2010 - Aug 2013

  • Led and assisted strategic and tactical employee communication initiatives while working on-site as a member of American Airlines’ employee communication team• Drafted executive messages for leadership; HTML coded articles, staged newsletters, shot & edited photos • Supported American Airlines’ and Marine Well Containment Company’s crisis communication teams as a writer and Deputy Media Strategist, respectively • Supported my client American Airlines' Employee Communications team on-site at the client's headquarters• Led and assisted in a variety of strategic and tactical communication programs and promotional activities for the airline

  • Senior Account Executive (Content Specialist inhouse at American Airlines)

    Jun 2011 - Aug 2013

  • Account Executive

    Jun 2010 - Jun 2011
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  Freelance

  Jan 2011 - now

  Freelance Writer & Editor

  Writing, editing, headline and subject line writing and social media writing

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  American Press Institute

  Jan 2014 - Jan 2014

  Fellow

  • Selected as API's first summer fellow; researched, wrote and published the following API strategy study: "How to Choose Commenting Platforms for News Sites"• Link to paper: http://www.americanpressinstitute.org/publications/reports/strategy-studies/choose-commenting-platform/

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  Manifest

  Sept 2015 - Mar 2024

  - Managed and provided editorial leadership for high profile brands- Developed strategic initiatives, lead pitch developments and executed high-performing content that drove business- Created editorial calendars driven by strategy and performance- Oversaw content on multiple platforms- Cultivated talent and managed a diverse team of freelancers around the world- Identified new business and editorial opportunities involving interdisciplinary teams- Branded publications I worked on included Saudi Tourism Authority’s VisitSaudi.com, Brand USA’s VisitTheUSA.com, Hilton Grand Vacations’ Club Traveler (e-newsletter, magazine and website), Alamo-Rent-A-Car’s “The Scenic Route,” the Paper and Packaging Board’s “How Life Unfolds” and the American Society of Association Executives’ “Associations Now” - Other accounts I worked on included Marriott Bonvoy Events, Corteva Agriscience and First Republic Bank Show less • Created, managed and edited travel content for high profile travel and industry clients. Content ranged from destination guides to industry news (e.g. aviation and hospitality).• For Hilton Grand Vacations Club's Club Traveler, I managed the monthly eNewsletter and triannual magazine; this included writing and editing articles, hiring and managing freelancers, editing photos, HTML coding content and developing editorial calendars. I oversaw content from its initial pitch stage all the way through publication.• For Alamo-Rent-A-Car, I manage the editorial aspects of content we create for The Scenic Route; this includes pitching ideas, putting together creative outlines, writing and editing articles, incorporating SEO as well as hiring and managing freelance writers. • For the Paper and Packaging Board, I pitch and write articles related to the industry and research learning, creative business solutions and reuse.• For Brand USA (2015-2016), I wrote, edited and pitched content for VisitTheUSA.com Show less

  • Associate Editorial Director

    Dec 2019 - Mar 2024

  • Senior Editor

    Sept 2016 - Dec 2019

  • Audience Editor

    Sept 2015 - Aug 2016
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  Coface

  Jun 2024 - now

  Communications Specialist