Marta Gilabert

Experience

• 

  EURO RSCG

  Dec 2005 - Jan 2007

  Account Executive

  Account executive in charge of the Ferrovial Inmobiliaria and Air France account, as well as New Business development.

• 

  TBWA\ España

  Jan 2007 - Jan 2008

  Account Executive

  Account executive for McDonald's Spain.Functions:Client Management.Development and supervision of cross media campaigns.Production supervision.Budget Control.

• 

  ContrapuntoBBDO

  Jan 2008 - Jul 2012

  Senior Account Supervisor

  As Account Supervisor I was in charge of managing both national and international clients, developing communication projects. My main functions were:- Client Management: Maintain solid relationships with assigned clients, understanding their needs and ensuring continuous satisfaction, as well as with the international client headquarters.✓ Establishing a transparent and constant communication flow.- Project Coordination: Supervise project execution, ensuring coherence and timely delivery.✓ Analyzing and understanding the category and efficiently coordinating campaigns with great results in awareness, brand reputation and sales. (Pepsi or Pezzi / Hombre LIja from Gillette among others).- Budget Monitoring: Monitor the efficient use of assigned budgets, as well as guarantee payments.✓Defining internal and external control and reporting measures.- Growth: Develop new business proposals.✓ Getting a new important account for the client portfolio.Main clients: Cruzcampo, Mercedes-Benz, Smart, Procter & Gamble Iberia (Braun and Gillette), PepsiCo (Pepsi, Radical, 7Up…), Hewlett-Packard, BBK, Mars Foods…Awards: El Sol, Ojo de Iberoamerica, CdeC, Fiap... Show less

• 

  Comunica+A

  Jul 2012 - Feb 2015

  With the objective of expanding territory, I developed market prospecting and new business for the Comunica+A group in Mexico City. My main functions were:- Client acquisition: present persuasive proposals and close agreements that lead to the growth of the client base.✓ Building Quant Capital client loyalty, developing its brand image and campaign launch.- Establishment of new business strategy: formulate the approach to expand the agency's operations.✓ Detecting potential clients for the new territory.- PR: build a positive image of the agency.✓ Making the company visible in the Mexican market through public and private entities (ICEX, AVE, Circulo Creativo) Show less As Account Director in charge of Mutua Madrileña and Adeslas, I led the communication campaigns for both brands including digital communication, social media, technological development, promotions and performance, in addition to ATL. The main functions I performed in this position were:- Key Clients management: Build and maintain strong relationships with key clients.✓ Establishing a relationship of trust with both clients that led to the renewal of contracts.- Project Management: Oversee the execution of complex projects, ensuring consistency and successful delivery within established deadlines.✓ Leading the implementation of several integrated campaigns, coordinating internal and external teams, and achieving smooth execution.- Team Leadership: Coordinate the team under my charge and facilitate the development of their functions.✓ Promoting interdepartmental and client relationships of my 2 direct reports.- Budget Control: Ensure income to meet the objectives set by the agency.✓ Managing the budget split and its reporting.- Growth: Develop and lead persuasive proposals to achieve new business.✓ Achieving the incorporation of NH Hoteles to the client portfolio.Main clients: Mutua Madrileña and Adeslas. Show less

  • Client Service Director

    Feb 2014 - Feb 2015

  • Key Account Director

    Jul 2012 - Feb 2015
• 

  ONLY IF · The How Company

  Feb 2015 - Apr 2016

  Client Service Director

  The main responsibilities that I carried out in this independent agency were focused on the management and leadership of strategic clients with the objective of strengthening the growth of the company.- Strategic Account Management: Supervise and lead comprehensive management for assigned accounts, ensuring alignment with client and agency objectives.✓ Developing and executing projects that resulted in a 15% increase in revenue from key accounts.- Client Relationship Development: Build strong relationships with clients, understanding their needs and acting as the main point of contact.✓Fostering a relationship of trust with a client that resulted in the expansion of services and a 20% increase in assigned budgets.- Budget and Profitability Management: Manage client budgets, ensuring profitability and efficient use of resources.✓ Implementing budget control and monitoring for all accounts, improving the agency's profitability.- Growth: Develop persuasive proposals and present campaign results in a clear and effective way.✓ Achieving the incorporation of new business and upsell projects from current clients.- Fee negotiation: Negotiate resources and optimize existing commercial offers.✓ Ensuring the renewal of several important contracts.Main Clients:Coca-Cola, Mundet, Fuze Tea, del Valle, Netflix, Cucapá Beer, Compartamos Banco...Awards: IAB, Effie Mexico, Effie Latam and Círculo Creativo, best agency of the year by IAB in 2015. Show less

• 

  Dentsu Creative

  Apr 2016 - Mar 2023

  Dentsu Creative is formed with the aim of creating a single creative power for all the divisions that Dentsu had in the group globally. To prepare for its launch in 2022, I was in charge of integrating the teams into the new ecosystem, developing the business thanks to the new capabilities acquired, and minimizing the impact of the brand change for our clients.Features:- P&L Compliance: Ensure our bottom line based on existing clients and new business. .✓ Implementing measures and optimizing resources while preserving the health of the teams.- New Business Development: Identify new existing business opportunities and collaborate with teams from different disciplines to expand the client portfolio.✓ Adding key accounts greater than 1.5MM USD to our client portfolio, increasing annual income by 20%. And developing technology proposals for existing clients.- Client Management: Cultivate strong relationships with existing customers to foster loyalty and satisfaction.✓ Maintaining 80% of our clients prior to the merger.- Negotiation of budgets and Fees: Lead resource negotiations with clients and strategic partners.✓ Renegotiating existing contracts, securing more favorable conditions and improving margins.- Development of Strategic Alliances: Identify opportunities for collaboration with other disciplines of the group to strengthen the product offered by the agency.✓ Establishing strategic alliances with complementary agencies, increasing the capacity to offer comprehensive solutions.- Operational Management: Implement tools to ensure the agency's productivity.✓ Ensuring good management of existing tools by my team.Main Clients:AMEX, VW, Audi, Adidas, izzi Telecom, Bimbo, Bancoppel... Show less As COO and as part of the agency's executive committee, I was in charge of the company's operational excellence with the objective of increasing our achievements at the P&L level, client relationships and brand reputation.Functions:- Creation of the Business Plan together with the executive committee: Definition of objectives and goals, strategic planning, identification of resources and compliance with the P&L.- Operational Management: Coordinate and supervise daily operations to ensure efficiency. Implement management tools such as Workfront. Generate synergies between agencies.✓ Managing to optimize internal and client workflows, reducing response time by 10%. Developing the production hub in Mexico for Dentsu Global.- Growth: Collaborate with the executive committee to develop strategies that drive growth. Fee negotiation.✓ Analyzing customer needs outside our scope and the implementation of Salesforce.✓ Giving a growth of + 20% in the income statement thanks to upselling, New Business and resource optimization strategies.- Human Resources Management: Staff leadership of 10 direct reports for a total of 130 people.✓ Developing a positive and productive work environment that improved talent loyalty by 15%.- Client Loyalty: Build and maintain solid relationships with strategic customers with turnover above 1.5MM USD.✓ Developing a feedback program that increased customer satisfaction by 20% based on TRR results.Main Clients: VW, Audi, Adidas, Huawei Latam, Huawei México, izzi Telecom, Bimbo, Bancoppel, Diageo...Awards: Círculo Creativo Mexico. Show less My main functions were being responsible for the success of the merger between the independent agency Arrechedera Claverol SA de CV and the multinational Dentsu Aegis México after the purchase made in 2016, being part of the agency's executive committee, as well as customer loyalty. Among my duties stood out:- Creation of the Business Plan together with the executive committee: Definition of objectives, identification of resources and compliance with the P&L.- Client Loyalty: Supervise account management, ensuring client satisfaction and successful project delivery.✓ Leading strategic sessions with clients which increased client satisfaction by 20% according to TRR.- Growth: Develop New Business projects as well as upselling.✓ Increasing the agency's billing by 30%.- Internal Coordination: Facilitate effective communication and collaboration between internal teams to guarantee coherence in the execution of campaigns.✓ Implementing project management and reporting processes to reduce rework and delivery times.- Proposal and Presentation Development: Collaborate with the creative and strategic team to develop persuasive proposals and impactful presentations.✓ Leading the creation of New Business proposals that resulted in the win of an important account, increasing revenue by 30%.- Negotiation of fees and commercial offers: Negotiate resources and commercial conditions for different brands such as Huawei Latam, Bancoppel, Bimbo and Audi.✓ Managing to improve the profitability of the agency.Main Clients:VW, Audi, Adidas, Huawei, izzi Telecom, Bimbo, Bancoppel...Awards: Cannes Lions, Círculo Creativo de México, El Ojo de Iberoamérica and El Sol. Show less

  • Chief Business Officer

    Jan 2021 - Mar 2023

  • Chief Operating Officer

    Jan 2018 - Dec 2020

  • Client Services VP

    Apr 2016 - Dec 2017
• 

  Monks

  May 2024 - now

  Business Lead EMEA