Jasmine Marie

Experience

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  New York University

  Sept 2009 - Sept 2012

  • Received and processed facility repair and maintenance requests• Communicated with facility managers, superintendents, and project managers to ensure completion of client requests• Created work orders from inquiries received by phone and department website • Served as Summer Residence Assistant for two terms at the Second Street and Palladium Residence Halls: summer 2010 and summer 2011• Built trusting relationships and community with summer residents• Worked directly with Residence Hall Managers and Director to complete community building projects• Exhibited efficiency during various crises • Tutored Physics, Geometry, French, SAT English and Calculus to 2 NYC inner-city high school programs• Taught resume building skills and assisted in 4 college and scholarship informational fairs - Acted as Kindergarten Reading and Mathematics Tutor at Spruce Street School in Manhattan- Assessed reading and math abilities- Taught fundamental math and reading skills- Prepared students for placement test for elementary school

  • Client Services Center Office Aide

    Jun 2011 - Sept 2012

  • Office Assistant & Summer Residence Assistant

    May 2010 - Sept 2011

  • NYU Upward Bound/1199 Program Tutor

    Sept 2009 - Jan 2011

  • America Reads / America Counts Tutor

    Sept 2009 - May 2010
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  NBCUniversal

  Sept 2011 - Dec 2011

  TV Network Distribution Intern

  • Researched and reported 75+ network distributions on the East Coast to multiple system operators• Created a case study for NBC affiliate marketing tactics used for customer retention and acquisition by cable companies• Analyzed Nielsen ratings to propose a social network platform to The Style Network for mystyle.com titled myownstyle.com• Demonstrated accountability for daily management of client relationships (national and local cable providers): ordered and sent NBCU premiums to clients; communicated client needs to EVP in absence of directors Show less

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  Bunkers Hill Construction

  May 2012 - May 2013

  Chief Marketing Officer

  • Developed new corporate marketing strategy and 1- and 2-year business strategy• Rebranded and designed company work trucks and contracted construction workers’ uniform; wrote project proposals, letters of interest to prospective clients, and bidders’ lists requests to general contractors • Redesigned company logo, color scheme, and cover letter and proposal templates• Wrote two project proposals to general contractors that led to contract wins with $12K and $5K firm fees, respectively• Created content for social media accounts and company website Show less

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  HNTB

  May 2012 - Jan 2013

  Northeast Division Marketing Intern

  • Wrote project descriptions and selected photos for engineering and architectural industrial award submissions• Formatted, edited, and proofread an average of 30+ personnel resumes and design organization charts for private and public infrastructure project proposals• Wrote cover letters and technical proposal introductions for bridge design projects with average firm fees of $10 million• Published articles for internal corporate website: northeast division new employee welcomes, newly acquired employee professional licenses, project mega-win announcements• Attended project kick-start meetings to contribute proposal ideas after listening to the client’s needs and deadlines Show less

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  NYU Stern School of Business

  Jan 2013 - May 2013

  Teaching Fellow for Professor Bryan Bollinger's Marketing Elective Class• Acted as the liaison between students and professor for this elective marketing class with 25 students; helped correlate assignments and assign readings for final syllabus• Provided feedback and graded weekly case study write-ups• Coordinated midterm and final new product ideation pitch presentations between students and corporate sponsor • Answered questions pertaining to lessons, case studies, and group project product ideation topics• Attended lectures twice a week to take attendance, mark participation, and help coordinate class schedule Show less Teaching Fellow for Professor Meyvis' Core Marketing Course• Acted as the liaison between students and professor for this marketing class with 50 students; coordinated with Professor classroom expectations• Graded midterms and final exams• Provided feedback and graded weekly short essay assignments• Answered students' inquiries pertaining to lessons, case studies, and group project marketing research topics• Attended lectures twice a week to take attendance and mark participation Show less

  • Teaching Fellow, New Product Development

    Jan 2013 - May 2013

  • Teaching Fellow, Consumer Behavior

    Jan 2013 - May 2013
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  NYU Stern School of Business

  Jul 2013 - Aug 2013

  Teaching Fellow, Intro to Marketing

  Teaching Fellow In Tandem for Prof. Stephanie Tully and Prof. Yuzhou Liu• Acted as the liaison between students and the professors for this core summer class with 50 students• Provided feedback and graded weekly case study write-ups• Proctored and graded midterms; answered students' follow-up questions to graded midterms• Answered questions pertaining to lessons, case studies, and group project research topics

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  Unilever

  Aug 2013 - Jan 2015

  - Digital lead for global marketing team: developed global digital marketing strategy and managed 2015 U.S. website relaunch for $50M global brand; briefed creative agency and web development agency on technical, functional and design elements; oversaw implementation of SEO optimized functionalities with E-Commerce team, digital agencies- Assisted with design and execution of consumer grassroots research, market trend insights finding and analysis, and product development for 2017 and 2018 global innovation items (North America, Australia, & New Zealand)- Managed development of sales samples cross-functionally for 2015 global (North America,Australia & New Zealand) innovation items with R&D, packaging, and supply chain teams and individual suppliers to ensure timely launch Show less • Created 2015 global digital strategy for North America, Australia, and New Zealand (content and management strategy)• Managed production of short leads sales samples for 2015 innovation items in North America, Australia/New Zealand• Directed website changes and acted as first contact with digital agency; briefed agency on content and layout proposals• Managed and completed daily tasks for development of 2015 innovation items (create copy for sample size adaptations, approve artwork for sku variations) Show less

  • Senior Assistant Global Brand Development Manager, CLEAR Haircare (UFLP)

    Aug 2014 - Jan 2015

  • Assistant Global Brand Development Manager, CLEAR Haircare (UFLP)

    Apr 2014 - Aug 2014

  • Sales Analyst, AHOLD Team (UFLP)

    Jan 2014 - Apr 2014

  • Field Sales Representative (UFLP)

    Aug 2013 - Jan 2014
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  Jmc Marketing LLC

  Apr 2015 - Jan 2018

  Owner

  Clients (Mid-Sized Organizations): Lamp Post Group, Benwood Foundation, 26 Tools, Infinite Wings Media / BMe Foundation• Provided marketing research (surveys, focus groups), brand development (brand & market positioning, tone of voice, messaging strategy), digital marketing (strategy, plan & messaging), event strategy and production assistance, and project management consulting services• Served on local non-profit outreach committee• Named Chattanooga's 20 Under 40 within 1 year of operation• For more information, visit jmcmrktng.com. Show less

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  Yvolve (e'valv)

  Jun 2016 - Dec 2017

  CEO & Millennial Strategist

  The workforce is changing. Are you?Yvolve (e'valv) is a creative consultancy developing innovative solutions to help companies attract, engage and retain millennial & Gen Z talent, one HR department at a time.Our creative solutions and activations stem from one year of designing and facilitating workshops and seminars for college students while receiving unfiltered insights about their perceptions related to their career and life after school. Through our continuous work with students, we help big companies get small enough to learn the nuances of the talent they wish to reach.Launched a creative consultancy developing innovative solutions to attract, engage and retain millennial & Gen Z talent:• Designed, facilitated, and created on-campus marketing and programming for interactive professional developmentsessions for 200+ undergrad and grad students: Columbia University, Cornell University, NYU Wasserman Center, NYU Stern, UCLA, University of Tennessee - Chattanooga, Chattanooga State Community CollegeBusiness Development:• Used data analysis of interactions with college students to develop creative attraction, engagement and retention strategies to pitch to 35+ Fortune 500 Companies and large organizations: HR, Campus Recruiting, D&I teamsClient: Lamp Post Properties, The Tomorrow Building ($15M project development)• Developed brand profile for first co-living space in the SE: tone of voice, messaging direction and content, marketpositioning based on research (focus groups & surveys); managed freelance team for project duration• Created and executed brand development strategy (integrated marketing plan): digital, grassroots, PR, traditional, andoutreach marketing, messaging (copy) for all digital assets to engage desired millennial / Generation Z target market Show less

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  Cooleaf

  Jun 2018 - Oct 2018

  Manager, Strategic Partnerships

  Engage. Reward. Retain. cooleaf.com

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  Black girls breathing®

  Jan 2019 - now

  CEO & Founder

  black girls breathing® is using breathwork, community, and data to address health inequities experienced by women of color. With tech enablement, by 2025 we will impact 1 Million Black women and girls specifically.For more information, contact us at info@blackgirlsbreathing.com or visit blackgirlsbreathing.com