Magdalena Cristina Pardede

Experience

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  KALCare

  Oct 2017 - Sept 2022

  KALCare Outlet is one of the services provided by Kalbe Group in the field of nutrition and health. It offers health screening, education, and consultation services with nutritionists.- Handling Brand project campaign to increase awareness & conversion- Handling customer Acquisition & Retention project- Collaborate with the Event & Management team to increase traffic by carrying out online and offline events and converting participants to our customers that use Kalbe's product. We succeed manage 57 online & 28 offline events.- Propose and execute business strategic to increase customer numbers, new customers Kalbe's product, sales and optimize profit with saw an Increase in sales growth of 32.6% and Transaction growth of 17.6%.- Successfully achieved Store traffic 151% & New Customer Acquisition achieved 140% based on target KPI with collaboration between Community & Mall Partnership- Successfully become the Best Outlet performance in 2 month Show less

  • Store Manager

    Jun 2021 - Sept 2022

  • Junior Team Leader

    Oct 2020 - May 2021

  • Nutrisionist Consultant

    Oct 2017 - Sept 2020
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  Kutuskutusherbal.id

  Jan 2020 - Dec 2021

  Marketplace Ads Spesialist

  Job description :- Optimize Shopee Ad campaign for increasing online store sales- Made promotions for Shopee Campaign such as discounts, bundling products, gimmick, etc - Improvement Plan & Budget Allocation- Successfully made seller account become Star Seller in 3 months, successfully increase ROI growth to 175%

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  RevoU

  Jan 2022 - Jun 2022

  Digital Marketing Project

  Full-Stack Digital Marketing Program as a student, I handled a real project for an online toy rental.- Created and implemented marketing strategies through Facebook ads & google ads such as copywriting, A/B testing, ad optimization & ad performance analysis.- Successfully generated 312 link clicks in 10 days- Successfully solved Google ad disapproved issue

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  Kowara Eatery Group

  Jun 2022 - Sept 2022

  Performance Marketing

  As part of RevoU's Labs Program, Kowara Eatery Group is a Jakarta-Based delivery service for Food & beverage that provides cuisines from our restaurant to customers home. Outlets include Por Que No (Spanish), Convivium (Italian & Deli), The Rosemary (British Gastropub) and no.11 (Japanese)- Manage end-to-end paid ads campaign creation, targeting and optimization.- Analyzed paid ads performance compiled into weekly reports and monthly reports- Successfully increase CTR 27.3% compared to last month- Successfully decrease CPC 13.5% compared to last month Skills: Facebook Ads Show less

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  KitaLulus

  Sept 2022 - Mar 2024

  Performance Marketing

  • Running A/B Testing• Handling end-to-end planning, execution, and management of paid ads campaigns, resulting in 1 a year successfully decreased acquisition cost 11% & grew acquisition by 13%.• Drive success through the development and optimization of paid advertising campaigns on Google, Meta, TikTok, LinkedIn.• Conduct in-depth data analysis to inform marketing strategies and refine targeting efforts, achieving 207% of targeted participant leads at HR Lead community forum event.

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  U by Prodia

  Mar 2024 - now

  Digital Marketing Specialist

  1. Managed end-to-end paid advertising on Meta, Google, and TikTok, achieving a 44.7% reduction in CPI over 6 months.2. Achieved 30x ROAS (Return of Ad Spend) and reduced ad costs by 60% through strategic media planning and performance marketing optimization.3. Created & executed strategies for acquisition and retention on Google, Meta, and TikTok, reducing acquisition cost by 35% in six months.4. Integrated advertising data with AppsFlyer and the brand's big data, ensuring full data visibility.5. Tracked data from websites, social media, and KOLs, successfully transforming previously unanalyzable data into actionable insights that enhanced campaign targeting and performance with Appsflyer.6. Created reports with data-driven analysis and provided actionable recommendations for the next strategy to the Board of Directors (Key Stakeholders).7. Create a content brief for organic content that will also be boosted by ads. Show less