Eliška Krajíčková

Experience

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  PIETRO FILIPI, s.r.o.

  Feb 2015 - Oct 2015

  Junior Marketing Specialist

  I got a big opportunity to be part of a small marketing team for Czech luxury fashion brand.My responsibilites included:- Production of luxury VIP events that were strongly focusing on bringing the business.- Contact person for printhouses and other suppliers.- Basic segmentation in loyalty program.- Support for employees and customers as well in terms of loyalty program.- Social media managing, planning and reporting results of Facebook and Instagram company profile. - Preparing graphic materials, planning, executing and regular reporting of newsletter results on weekly basis. Results: - All VIP events I produced and managed have fullfied the business plan.- First inetrnal newsletter service which I was in charge of was sucessfully implemented. Show less

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  ZOOT a.s.

  Nov 2015 - Dec 2018

  As a Head of PMO I take responsibility for all running projects inside the company. I manage project portfolio, do care about relevant stakeholders, juggle among technology priorities and I lead team of Project Managers.Results:In first 3 months, I was able to build completely new team of Project Managers. I have raised the awareness about internal project communication to keep everyone relevant informed and I balance project portfolio between business priorities and technology capacities. I also in person still successfully drive my own projects I am dedicated for. Show less Closely working with Project Sponsors and Business Owners on handing notes needed for a project submission to Project Board. Preparing project scope, schedule, stakeholder analysis and financial costs and benefits. All projects are closely connected to IT and therefore I am aware of their work cycles, terms, habits with ability to prepare a proper IT brief.I am mainly responsible for:- Managing project teams (in average around 10 people) and communicating with stakeholders.- Being able to see a few steps ahead and connect the right people at the right time.- Briefing and passing 100% clear assignments to colleagues involed in projects. - Being the primary contact person for IT teams (Frontend and Backend teams). - Overall monitoring of running projects and reporting to Project Board. - Coordination of changes needed for a successfully project delivery on time.Categorisation - Latest project I delivered:Project that focuses on recategorisation of current category tree with adding new filters and tags for customers. Results: - project successfully launched and it is bringing to business a 36% higher average basket of customers who used new filters we developed.Teams involved: IT, Buying, Product, Content Show less I was working as a first Project Manager in this particular marketing department so therefore I created a completely new Project culture within the team. I was responsible for:- Setting a new project flow and rules. Analysing existing applications for a teamwork. Selecting final app and training of the whole marketing team (35 people).- Managing internal projects that were mostly marketing campaings, sales events or brands launching.- Monitoring main activites in the whole team of 35 people. - Daily traffic managing of creative team.- Primary contact person for our international colleagues from Slovakia and Romania. - After business briefing, passing relevant information in relevant form to IT department and on the way pushing its delivery.- Contact person and ambassador for other teams so all queries went through me. Results: - completely new proces flow for creative team- fully implementation of new tool called Trello for a teamwork - all projects delivered within acceptation criteria and 90% of them on time Show less

  • Head of Project Management Office

    Apr 2018 - Dec 2018

  • Project Manager

    Jan 2017 - Apr 2018

  • Marketing Project Manager & Coordinator

    Nov 2015 - Jan 2017
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  Lagarto Group s.r.o.

  Jan 2019 - Dec 2019

  Brand Manager

  Coordination and execution of all key marketing aspects for established food concept Lagarto s.r.o. (Cafés, Bistro, Restaurant) - Marketing & PR coordination- Event management- Social Media management

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  Sparkle moments jewellery

  Feb 2021 - now

  Zakladatelka značky

  V roce 2018 jsem založila vlastní e-shop Sparkle Moments. ✨ Nyní mám v týmu 11 členů, rosteme každý rok o desítky %, vše děláme inhouse, jsme v zisku a bez externího financování. 💸

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  Trefit profit

  Mar 2022 - now

  Zakladatelka projektu

  V projektu Trefit profit pomáhám ženám vybudovat jejich ziskové a dlouhodobě udržitelné podnikání. Plánování ✍️ Stanovení cílů 🎯 Marže a Cenotvorba 💸 Prodejní kampaně 🚀 Optimalizace e-shopu 💻Systém a Procesy 🔁 Efektivita 📅Buduji Trefit profit Klub - uzavřené členství pro e-shopařky