Eason Hung

Experience

• 

  FTV News Station

  Jun 2007 - Aug 2008

  News Editor

  Job content included Internet news collection and summarization, headline generation and writing, and news material editing. Polished skills in audiences' thinking, headline writing, news production flows, and news clip editing.

• 

  Trinity Public Relations

  Nov 2009 - Sept 2015

  Senior Account Manager

  Headed multiple projects independently/together from start to finish. Took care of entire projects like project initiation, big-idea generation, strategy formulation, target-audience definition, stakeholders' communication, adjustment and progress management, and reporting to meet customers' expectation.

• 

  筆克集團

  Oct 2015 - Nov 2016

  Senior Account Manager (Total Brand Activation )

  Planned and executed event for top-tier automotive brands (Audi, Ferrari, Thunder Power) to enhance their brand awareness and influence. Served in brand activation team—thus paying more attention to client’s theme selection and visual effects to help clients deliver a unique experiences to audiences. Audi R8 launch won the BEST execution creativity award among 10+ countries in our group.

• 

  奧美

  Dec 2016 - Oct 2018

  Associate Account Director

  Lead up to 5 people to collaborate with Heineken, Logitech, Tiger Beer, Xbox, Timberland, etc. Manage their brand-related PR events and social media presence. Act as their brand consultant for brand strategy development, topic management, and crisis management. Direct team recruitment and talent growth to take care of clients' core brand and merged brands, raising Logitech 2017 annual sales by 20% and expanding its entire market share (mouse) to 60%. Assigned as company's brand ambassador, Formulating company's brand plans to enhance awareness and influence to attract more A-list clients. Show less

• 

  布爾喬亞 Vocal Middle Communications Consultants

  Nov 2018 - Apr 2022

  Associate Director, PR Consulting . Technology Value Creator Group

  Adopt long-term thinking to determine marketing strategy and prepare tools to enhance competitive edge of clients from brands to start-ups i.e., Honeywell, SodaStream Oster, 3M, and SparkLabs Taipei. Nurture customer partnership by serving as a value-centered consultant with unique perspectives plus a facilitator of client and market. Help clients to formulate communication strategy based on extensive and solid data analyses. Lead and cultivate 4-person team by delivering 1:1 coaching, defining respective positions, and encouraging each to play to strength to maintain company's sustainable success. Show less

• 

  創異公關顧問股份有限公司

  May 2022 - Apr 2023

  Account Director, Inspire Public Relation

  Lead and cultivate 4-person team, base of in-depth understanding of development status of Industries and channel profit business models, tailor-made brand communication strategies, management and deliver PR consulting, issue stunt, CSR&ESG event, crisis management, spokesperson training, media relationship management among internal and external stakeholders with quality and effectiveness. Therefore, to create differentiation to enhance brand value and strengthen the leadership in the industry. Client list: Biogen, Novartis, Amgen, Sanofi and tobacco brands. Show less

• 

  數創公關顧問股份有限公司

  May 2023 - now

  Associate Director, DCMT Public Relation

  Responsible for establishing new business departments and teams, contribute my marketing &PR expertise and business thinking skills to complete sales kit. Meanwhile, by understanding the competitive environment and business strategy of client, Lead the team to complete the pitching proposal, successfully win business opportunities and achieve team sales target in the first year. (Annual sales target NT$15 million)