Bethany Eckman

Digital Media Manager

1000 followers

Cincinnati, Ohio, United States

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Timeline
About me
Brand Manager at Procter & Gamble | Always Discreet
Education
- Magnificat High School
  2016 - 2020
  High School Diploma
  Activities and Societies: President of Sustainability Club, President/Founder of Marketing Club, Co-President/Co-Founder of Investment Club, National Honor Society, U.S. / Mexico Border Immersion Participant, Kairos Retreat Leader GPA: 4.23
- Miami University
  2020 - 2024
  Bachelor of Science in Business Marketing and Emerging Technology in Business and Design (ETBD)
  Activities and Societies: Delta Sigma Pi (Alpha Upsilon chapter, Professional Business Fraternity), Zeta Tau Alpha (Beta Delta chapter, social sorority) Farmer School of Business Honors Program | Miami University Honors College
Experience
- Lusso Cosmetics
  Feb 2018 - Feb 2020
  Digital Media Manager
  • Worked with owner, leading front office activities, including photo shoots, retail sales, customer service / consultations, customer makeup parties, and product presentation• Redesigned labels and containers for 14 products to support new brand design and more sustainable and cost-effective packaging• Developed referral program, increasing new customers by 25%• Filmed and edited 12 how-to booklets and videos, providing step-by-step makeup application instruction for many products• Updated and managed e-commerce website Show less
- Publicis Sapient
  Jun 2019 - Jun 2019
  Student Intern
  • Shadowed professionals across a wide range of positions including SEO, Social Media Marketing, Product Management, Project Management, and Business Analytics
- Skidmark Garage
  Feb 2020 - Nov 2020
  Marketing Intern
  • Managed social media, increasing community engagement by 25% through consistent posting, member profiles, events, and messaging• Contributed to 50+% increase in donations and sales• Designed, authored and published 10 monthly email newsletters
- Bake Me A Leader
  Feb 2020 - May 2020
  Brand Management Intern
  • Created a brand style guide and overhauled visual identity• Developed and executed a weekly content cadence, supporting both brand building and direct marketing efforts
- Delta Sigma Pi
  May 2021 - Nov 2022
  - Senior Vice President
    Nov 2021 - Nov 2022
  - Director of Marketing
    May 2021 - Nov 2021
- Saucy Brew Works
  May 2021 - Aug 2021
  Bar Back
  • Streamlined service and delivery process by devising a weekly stocking schedule and consistently keeping adequate supplies on hand during periods of high-volume demand• Established creative new table chart and bar staging process, saving the staff approximately 25+ labor hours per week
- Zeta Tau Alpha Fraternity
  Nov 2021 - Nov 2022
  Director of Academic Achievement
- Kohl's
  Apr 2022 - Jul 2022
  Kohl's Sophomore Career Expo Participant
- Abercrombie & Fitch Co.
  May 2022 - May 2022
  Abercrombie & Fitch Sophomore Summit Participant
  • Selected as 1 of 140 students nationwide to deep dive A&F’s family of brands and take part in a 3-day case competition• Proposed a gender-neutral A&F Kids collection, working with a diverse team to set a merchandising, marketing, and financial plan
- The J.M. Smucker Co.
  May 2022 - Jan 2023
  Creative Content Intern
- Procter & Gamble
  May 2023 - Aug 2023
  Brand Management Intern | NA Always Discreet
- Procter & Gamble
  Aug 2024 - now
  - Brand Manager | NA Always Discreet
    Jan 2025 - now
  - Brand Manager | Global Always Flexfoam
    Aug 2024 - Jan 2025
Licenses & Certifications
- Certified Marketer Level 1 (CM1) Credential
  General Assembly
  Sept 2022
  View certificate
Honors & Awards
- Awarded to Bethany Eckman
  Miami University's Dean's List Miami University Farmer School of Business May 2021 Recognized for being ranked in the top 20% of undergraduate students
- Awarded to Bethany Eckman
  Miami University's President's List Miami University Farmer School of Business Jan 2021 Recognized for being ranked in the top 3% of undergraduate students
- Awarded to Bethany Eckman
  National AP Scholar with Honor CollegeBoard Jun 2020
- Awarded to Bethany Eckman
  Mother Anna Tabourat Award Recipient Magnificat High School May 2020 Awarded to 4 seniors who exemplified servant leadership during their time at Magnificat High School
- Awarded to Bethany Eckman
  National Honor Society Magnificat High School National Honor Society May 2020
Volunteer Experience
- Blood Donor
  Issued by American Red Cross on Mar 2018
  Associated with Bethany Eckman
- Student Volunteer
  Issued by Youth Challenge on Jan 2014
  Associated with Bethany Eckman