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Timeline
About me
Integrated Marketing @ Live Nation Entertainment
Education

University of california, los angeles
2011 - 2014Bachelor of arts (b.a.) communication and media studies; film, television and digital media studies minor graduateActivities and Societies: Chi Omega Sorority, UCLA Spring Sing Executive Committee, UCLA Homecoming Committee, Student Alumni Association, Undergraduate Student Association Council - Academic Affairs Commission, Spring Sing Stage Crew Received Degree in December 2014, 3.4 GPAServed as the Marketing Director of Recruitment for Student Alumni Association 2013-2014

Universidad de granada
2014 - 2014Spanish language and literatureActivities and Societies: Lived in a homestay in Spain where I immersed myself in the Spanish culture and language for a month-long summer study abroad program Successfully completed High Intermediate Level of Spanish
Experience

Style media group
Jul 2010 - Jan 2011Style magazine editorial intern•Performed thorough copy-editing for Style Magazine's 3 regional monthly publications•Composed columns about local events and food reviews•Assessed local press releases for compilation of a monthly agenda of events•Coordinated with loyal advertisers for inclusion in the Ask the Expert column

Ucla homecoming
May 2012 - Nov 2013Public relations associate•Coordinated a week of events including a festival, basketball contest, and fundraiser that raised over $4,000 for UCLA non-profit organization UniCamp•Publicized above events through strategic social media outreach via Facebook, Twitter and Instagram•Worked with local community and businesses of Westwood to promote Homecoming and establish a long-lasting tradition

Much and house public relations
Jun 2013 - Sept 2013Public relations intern•Compiled media lists by researching relevant outlets using Vocus•Researched press coverage of clients•Pitched to various media outlets to secure press coverage for clients•Created press clippings via Adobe Photoshop and Adobe Acrobat•Drafted posts for social media, including Facebook and Twitter

Clover pr
Oct 2013 - Mar 2014Account coordinator•Composed and edited strategic and effective pitches to blast to media outlets•Compiled and updated categorized and brand-specific media lists by researching blogs and other relevant outlets•Assisted with events and administrative office duties •Managed social media outreach via Hootsuite and generate 20+ engaging tweets each week for each clients' account and for the clover PR twitter•Wrote weekly industry-specific blog posts via Wordpress on clover PR's online blog, The Fresh Cut Show less

Viacom
Jan 2014 - Aug 2014Intern, mtv networks talent relations and casting•Researched current and rising social media stars and internet sensations commanding large followings and relevant to MTV's young demographic for compilation of weekly trend reports•Maintained competitive casting reports of guest stars on current television shows •Set up casting room for on-camera auditions•Managed all talent-related documents including press itineraries, contact lists, and expense reports•Escorted MTV talent down red carpet at the 2014 MTV MOVIE AWARDS•Worked on the MTV Press team at the 2014 VIDEO MUSIC AWARDS as a Red Carpet Photo Runner•Organized travel itineraries for MTV talent•Managed high-volume phones for MTV executives Show less

Nbcuniversal, inc.
Sept 2014 - Dec 2014Intern, universal cable productions casting•Covered Assistant's desk and manage high-volume phones for UCP executives•Wrote character breakdowns of incoming pilot episodes•Write script coverage and assistant Development team with any tasks at hand•Labeled and archived all incoming production and casting documents, including scripts and DOODs•Maintained documentation of talent's ethnicity and nationality as part of the NBCUniversal Diversity Initiative•Managed character tracking of all network shows•Prepped casting room for auditions•Attended all-company bi-weekly meetings Show less

Ucla spring sing executive committee
Oct 2014 - May 2015Talent relations and awards directorAbout Spring Sing...•UCLA's oldest and most anticipated tradition of the year boasting sold-out audiences every year of over 9,000 guests•This star-studded event, held this year in Westwood's Pauley Pavilion in May 2015, showcases our very finest musical and comedic Bruin talent, who, in the past, have included Maroon 5 and Sara Bareilles. •Some of our past judges include Dennis Quaid, Raven-Symone, Paula Abdul, Chord Overstreet, and Jonathan Bennett.My Role...•Pitched and secured 10 talent to serve on our 2015 celebrity judge panel, including Kathy Bates, Jonathan Bennett, Beau Mirchoff, Kingsley, and more•Served as a liaison between the talent and the event•Worked with high-profile talent publicists prior to the event, and was the point-person for all talent relations•Coordinated press for the event and pitched major media outlets for coverage•Managed press check-in and escorting, and secured interviews with our celebrity judges with major press outlets including Us WeeklySpring Sing is presented by UCLA's Student Alumni Association. Show less

Viacom
Jan 2015 - May 2015Mtv communications intern/temp assistant•Created daily coverage reports for MTV and Logo talent and shows by tracking online, print and broadcast hits•Built extensive media contact lists using CisionPoint•Innovated new ways to promote the brand and network programming in press team meetings•Covered Executive Assistant desk for an extended amount of time, which included managing high-volume phone lines, coordinating Executive's schedule and travel, and managing deal memos•Booked travel for MTV executives and talent, as well as organized itineraries and expenses•Coordinated a press conference call for 15 college media outlets to speak with some of the artists nominated for 2015 mtvU Woodie Awards; pitched to these outlets and organized the press call, and then followed up with attendees to secure stories and press coverage•Assisted the Viacom team at the Winter 2015 Television Critics’ Association Press Panel, as well as with press check-in and escorting talent/press at red carpet premieres, award shows, junkets and other events including San Diego Comic Con, Teen Wolf's panel at PaleyFest in March 2015, the LA premiere of Logo TV's RuPaul's Drag Race, Nickelodeon's 2015 Kids' Choice Awards, 2015 MTV Movie Awards, MTV's Artist to Watch showcase, 2014 VMAs Show less

William morris endeavor
Jul 2015 - Oct 2017Executive assistant to co-head of music department• Liaised with label executives, artist managers and PR teams of high-profile clients (i.e. Selena Gomez, Pharrell, Usher, Bruno Mars, Camila Cabello) to vet various talent inquiries• Covered shows/festivals/events as a junior agent to identify upcoming talent; sent show reviews to execs to propose signing or tracking; prepared competitive artist analyses to strategize signing new target clients• Main client relations POC on ground at festivals/shows, ran logistics onsite for VIP/artist escorting• Identified client priorities and crafted agenda accordingly for weekly exec department meeting• Maintained cultural calendar of all events local and international in the veins of fashion, sports, arts, music, film, television and beyond to identify possible partnerships or events best suited for clients’ exposure or branding purposes Show less

Vice media
Oct 2017 - Dec 2018Assistant to chief client officer / sales coordinator• Coordinated with the Sales and Creative teams on preparing pitches and client-facing deliverables for brands such as AT&T, Evian, Universal Music Group• Conducted weekly sales reports via Salesforce; compiled high-level sales summary decks for the CEO and other executives• Attended client pitch meetings to present partnership proposals and creative offerings• Assessed incoming sales/partnership inquiries to determine which are viable and aligned with our brand • Coordinated VICE’s activations and presence at CES 2018 and Cannes Lions 2018: managed party guest lists, client outreach, and internal VICE meeting calendar Show less

Production glue
Dec 2018 - Feb 2021New business associateAn award-winning experiential agency that executes dynamic live and virtual events with hundreds of brands who share our desire to break new ground. They collaborate with us on their most challenging, high-stakes projects. (clients: Nike, Twitter, Tom Ford Beauty, Governors Ball Music Festival, Frieze Art Fair)

Hogarth worldwide
Feb 2021 - Aug 2021New business manager
Live nation entertainment
Aug 2021 - nowSenior Manager, Integrated Marketing
Jun 2023 - nowIntegrated Marketing Manager
Aug 2021 - Jun 2023
Licenses & Certifications
- View certificate

Sales fundamentals
LinkedinJul 2021 - View certificate

Business development: strategic planning
LinkedinJul 2021 - View certificate

Writing a marketing plan
LinkedinJul 2021
Honors & Awards
- Awarded to Ali (Adam) BarnesLegacy Scholarship Northern California Golf Association Jun 2013
- Awarded to Ali (Adam) BarnesLegacy Scholarship Sierra Nevada Golf Course Superintendents Association Jun 2013
- Awarded to Ali (Adam) BarnesChi Omega Academic Scholarship Chi Omega Sorority, Gamma Beta Chapter May 2013
- Awarded to Ali (Adam) BarnesUCLA Scholarship Recognition Award UCLA Sep 2011
- Awarded to Ali (Adam) BarnesDean's Academic Honors UCLA For receiving a 4.00 GPA during any given academic quarter at UCLA.
Volunteer Experience
Dancer
Issued by Dance Marathon at UCLA on Apr 2014
Associated with Ali (Adam) Barnes
Languages
- spSpanish
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