Experience

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  Fight crime: invest in kids

  Jul 2007 - Oct 2008

  Membership associate

  Educated and recruited 500 law enforcement leaders to discuss early education legislation with policymakers, resulting in policy advancements at the federal level and in three states.

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  The performance institute

  Oct 2008 - Jan 2009

  Associate director

  Implemented a research/marketing process to raise attendance at our conference by 15 percent.

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  American wind energy association

  Jul 2009 - Jun 2013

  Segmented the wind energy industry by geography, industry segment, company size, and incoming revenue to identify new market opportunities in the Pacific Northwest and increased membership sales in this region by 20%.Directed effort to sell 100 new memberships in the first two quarters of 2013 using direct mail, online marketing, and a call center resulting in 10 percent year over year growth.Served as a subject matter expert on the design and implementation of an organization-wide membership database to improve company targeting, customer retention rate, and reporting processes. Show less

  • Membership Coordinator

    Dec 2011 - Jun 2013

  • Membership Services Associate

    Jul 2009 - Nov 2011
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  Adobe

  Jun 2014 - Aug 2014

  Sales operations manager mba intern

  Created a lifetime value model using regression to determine growth in enterprise education customers. Prioritized institutions by revenue potential, and created opportunity maps to inform market strategy.Incorporated industry trends, internal and external data, and product management go-to-market plan to identify three key revenue drivers in forecasting analysis. Projected future cash flows and churn rate to create KPIs measuring market saturation levels of Acrobat and Creative Cloud product lines. Show less

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  Aarp

  Jan 2016 - Oct 2022

  Partner with internal clients across the enterprise to assess current strategies and positioning, formulate membership pricing, evaluate marketing channel effectiveness, and complete B2B membership valuations.

  • Senior Business Analysis Manager

    Sept 2022 - Oct 2022

  • Business Analysis Manager

    Jan 2016 - Sept 2022
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  Adobe

  Oct 2022 - now

  Senior business strategy manager