Avni Tripathi

Experience

• 

  Aahana The Corbett Wilderness

  May 2017 - Dec 2017

  Digital Media and Marketing Intern

  •Launched “#Celebrateyourself” campaign for women travelers, with my team, and drove 50% revenue of Aahana for 2 months from that campaign. •Enhanced social media performance by 20% through better content and visuals. •Created ads for Aahana for different magazines like Audi, Outlook Traveller, andRavishing Weddings •Designed brochures, flyers, and information cards for the resort. •Created content for blogs, information cards and website. I also represented the resort in one of India's biggest travel trade fairs, "GITB" in Jaipur. Show less

• 

  Aahana The Corbett Wilderness

  May 2018 - Jul 2019

  I created effective marketing and sales strategies based on data collection and analysis. I launched five marketing campaigns through website and social media channels in 2019, for increasing website movements and reservation queries for off seasons. I created packages, and sales strategies for events, holidays, and seasons. Additionally, I managed sales queries, both through call and email. I consulted clients throughout their vacation planning process, and finalized their packages. I also increased our ARR (average room rate) by 20%, and upfront payments to 50% minimum of the total booking. I took 40 calls on average, and up to 100+ during holiday season. I worked with inbound and outbound travel agents to manage queries, and help in booking. I also represented the company at travel trade fairs both internationally (Munich, London, Paris), and nationally (Jaipur, and Delhi).Some other duties: •Coordinated campaigns and marketing strategies with digital media team.•Worked with HR to create job descriptions for Sales and Reservation Employees.•Hired and coordinated with external companies for staff training. Show less

  • Assistant Manager Sales

    Aug 2018 - Jul 2019

  • Sales And Marketing Associate

    May 2018 - Aug 2018
• 

  University of Minnesota

  Jan 2020 - Apr 2021

  Peer Advisor

  Advise students, faculty, and alumni on options for various volunteer opportunities in the Twin Cities. Initiate and manage other programs to help and support community engagement projects. I also acted as a liaison between the Scholars in the Community Engagement Scholars Program and the main office to support and facilitate events. I was part of the digital media team, where I was responsible for creating creatives for events, social media posts and manage social media profiles. Additionally, I was the editor of the Newsletter for the Scholars Program. Show less

• 

  Minnesota Daily

  Jun 2020 - Dec 2020

  As the Assistant Sales Manager, I worked with the Sales Manager and the controller to forecast revenues, create advertising packages, and sales strategies. I also helped plan and lead meetings, training sessions, and recruiting for the Sales Department. Additionally, I handled 4-5 clients, and worked on business development through outreach to prospective clients. I managed client accounts that I set up contracts with. Additionally, I was responsible for lead generations, prospecting, and business development. My daily duties included: cold calling, emailing, reaching out to prospective clients, selling ads.

  • Assistant Sales Manager

    Aug 2020 - Dec 2020

  • Account Executive

    Jun 2020 - Aug 2020
• 

  Minnesota Daily

  May 2021 - Apr 2022

  Business Operations Officer and Board Member

  As the supervisor of the Daily's business operations, I was responsible for overseeing various departments including Sales, Advertising Production, and Creative. I managed financial affairs, prepared financial reports, established advertising rates, and supervised employees, funds, and property. I provided problem-solving support to senior managers, organized and developed staff training, and worked with the Board of Directors to develop an annual budget. I ensured efficient operations and conformed to Board policies and bylaws. I reported all necessary information to the Board, and carried out all other delegated duties. Show less

• 

  University of Minnesota

  Sept 2021 - Oct 2021

  Lead Peer Advisor

  As a Lead Peer Advisor, I demonstrated strong leadership skills by managing and leading the social media team, recruiting and training new peer advisors, and creating strategies to increase engagement on campus. Additionally, I focused on managing events and contributing innovative ideas to make our office a more valuable resource on campus. One of my achievements was when I won a women's equity grant, which allowed me to launch a program that encouraged students to volunteer at non-profits with a focus on gender equity. Show less

• 

  Theodora, LLC

  Jan 2022 - Dec 2022

  Founder and CEO

  As the CEO and Founder of Theodora, I manage daily operations, finances, manufacturing, and outreach for a post-mastectomy side-sleeping pillow that promotes consistent, quality sleep for women in recovery. I designed and manufactured 20+ post-mastectomy pillows for breast cancer survivors and organized user testing at UMN clinics to improve product usability and design. I worked with a surgical oncologist to conduct user research at the university to reiterate the design and product, in order to scale up manufacturing. In addition, I achieved 2nd place in the student division at the statewide MN Cup against 800+ startups. Show less

• 

  REMastered Sleep

  Sept 2022 - Dec 2022

  Marketing Consultant Intern

  As a Marketing Consultant for a startup, I was responsible for improving marketing functions and developing innovative strategies. I analyzed and reviewed the company's past and current marketing strategies, providing consultation on marketing strategy. I developed a marketing strategy to introduce a new product to a new market.

• 

  Carlson Ventures Enterprise

  Sept 2022 - Dec 2022

  Associate Consultant

  As a participant in the CVE program, collaborated with a team of 2nd year MBA students to provide consulting services to a firm assisting a Fortune 500 health insurance company with its headquarters relocation. Conducted extensive research on post-COVID building use, ESG, and relocation strategies by analyzing 8 case studies and interviewing industry experts. Provided recommendations and insights to guide post-COVID work mode and enhance business operations.

• 

  The White Mulberry

  May 2023 - Jan 2024

  Business Development Associate