Emma COX

Experience

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  AA Automobile Company

  Jun 2007 - Aug 2007

  Téléoperatrice

  Providing secondary support to British motorists in EuropeExperience in managing a large number of accounts Negotiating with clients to provide the most suitable solution for their specific needs and problems while keeping in budget. Communicating in multiple languages necessary on a daily basis

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  British Council

  Sept 2007 - Apr 2008

  English Assistant

  Living and working in a multi-cultural environment

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  Yantai China

  Sept 2009 - Jun 2010

  Marketing Strategy Lecturer, The University of Yantai

  Modules taught:Introduction to MarketingMarketing PlanningMarketing Strategy Designing course Syllabuses for Chinese business students Bringing a more dynamic, interactive teaching style to the traditional Chinese education system to put forward key marketing concepts to students. Improving students knowledge on how firms design and execute marketing strategies.

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  Innovation Intelligence Group

  Sept 2010 - Dec 2011

  Business Development Associate, Asia Pacific

  Designed and executed various business models and strategies in the Asia-Pacific region, reporting on their success to the UK team to steer the company toward more profitable and sustainable growth opportunities. Managed the development and implementation of online seminars for prospective and existing clients, including overseeing the marketing strategy and all pre- and post-campaign tactics. Maintained an active online presence across multiple social networks and produced marketing collateral for both online and offline channels, including website content, presentations, blog posts, and case studies. Show less

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  GIGABYTE

  Feb 2012 - Feb 2014

  Conducted workshops to define brand stories, value propositions, target audiences, and key selling points for new products. Managed a local Chinese team to ensure the timely and budget-compliant delivery of all marketing assets. Modified the product development process to foster closer collaboration between the Marketing and R&D teams, enhancing our ability to address end-user problems and communicate product benefits more effectively Crafted online and offline B2B and B2C marketing collateral for GIGAZONE's resellers and retail stores, including newsletters, press releases, sales kits, packaging, key visuals, and catalogues for global campaigns. Developed and delivered sales training to the local sales team to support product launches. Designed and assisted in the setup of exhibition stands while serving as GIGAZONE's spokesperson with the media.

  • Product Marketing Manager

    Aug 2013 - Feb 2014

  • Marketing Personnel

    Feb 2012 - Aug 2013
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  TCL Communication

  Mar 2014 - Oct 2016

  Product Marketing Team Leader

  Led the product strategy for a portfolio of brands, defining value propositions based on consumer needs and market intelligence. Analysed trends and competitors' offerings to identify opportunities, and managed Product Marketing Managers to deliver all marketing assets for global launches and international events.

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  Globber Scooters

  Dec 2016 - Jan 2022

  Spearheaded marketing strategies across product, brand, digital, social media, retail, and e-commerce to drive business growth. Developed campaigns, managed budgets, and presented results to the CEO and board. Managed the marketing team and collaborated with external agencies.Executed experimental campaigns to optimise ROI and worked closely with regional teams to support go-to-market strategies. Developed the Globber brand across all touchpoints, including its DNA, style guide, and identity for packaging, retail, web, digital, events, social media, B2B, and DTC marketing. Led global brand campaigns and managed the full development of the B2C website, ensuring optimised design, functionality, and SEO content. Oversaw external agencies and internal teams to deliver high-impact marketing initiatives.

  • Head Of Global Marketing

    Feb 2019 - Jan 2022

  • Brand Manager

    Dec 2016 - Feb 2019
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  Logitech

  May 2022 - Sept 2024

  Global Marketing Manager

  Developed the branding and positioning for a new business unit, aligning messaging with its mission, target audience, and company values. Leveraged consumer insights, data analytics, and market research to inform and refine the strategy while optimising marketing initiatives. Led the end-to-end campaign creation for new product launches, collaborating with internal and external creative agencies to develop all marketing materials. Built strong relationships with cross-functional teams and stakeholders to ensure alignment on marketing plans and product launches. Show less