Jenifer Hamilton

Experience

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  Practising Law Institute (PLI)

  Jan 2002 - Jan 2017

  * Developed marketing content for a subscription-based publisher and continuing legal education provider (400 live programs annually, 2,500 hours of online training, treatises and course handbooks) with a membership of 2,000 top-tier law firms, government agencies, and Fortune 500 corporations. * Strategic planning of internal and external communications to promote new member acquisition, renewals, brand awareness, and membership engagement.* Created member-focused marketing collateral including emails, videos, flyers, newsletters, customer surveys, and step-by-step user guides. * Coordinated multiple interdepartmental projects including sponsorship contract fulfillment, new member onboarding, development of member nurture campaigns. custom marketing collateral and the relocation of the corporate headquarters. * Designed customer-facing presentations in collaboration with creative, marketing, sales, publishing, and multimedia teams.* Planned and executed all aspects of corporate participation in trade shows, conferences, and sponsorships for 15 events annually including logistics, contracts, promotional materials, and lead generation. Show less * Managed major accounts by establishing and maintaining strong, long-term relationships with key account stakeholders at major law firms and Fortune 500 corporations.* Successfully negotiated, grew, and renewed enterprise-level membership contracts in both annual and multi-year agreements.* Offered group presentations and product training through onsite visits for professional development directors, general counsel, law firm associates, and practice leaders.* Mentored fellow team members and worked collaboratively across multiple departments to search for new methods to effectively understand customer's needs. Show less

  • Director, Member Communications

    Jan 2011 - Jan 2017

  • Account Director, Major Accounts

    Jan 2009 - Jan 2011

  • Account Manager

    Jan 2005 - Jan 2009

  • Manager of Membership and Training Services

    Jan 2002 - Jan 2005
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  Freelance

  Dec 2017 - Dec 2018

  Marketing and Business Development Consultant

  Freelance marketing and business development consultant specializing in creative strategies for clients to successfully attain their business objectives. This includes identifying marketing goals, creating various marketing materials, utilizing social media marketing, brand management strategies, preparing marketing and sales presentations, market research and lead management, and developing strategies to promote client engagement.

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  Legal Sales and Service Organization

  Jan 2019 - Feb 2022

  Membership Marketing Manager

  Creation of marketing communications to support and promote program attendance, new member acquisition, membership retention, and new business development opportunities ● Management of social media presence and marketing content creation ● PowerPoint presentations and updates ● Monthly newsletters ● Email Campaigns ● Management of customer database, website updates, and member renewals ● Planning, promotion, and logistical support for webinars, programs, and annual conferences ● Creation of new events and post-program reconciliation including certificate and badge administration Show less

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  The International Exit Planning Association

  Feb 2022 - Mar 2025

  Manager, Member Experience

  The International Exit Planning Association (IEPA) is the Leader in Distance Learning for Advisors to the Business-Owner Market. The IEPA is a national association of senior-level, professional advisors who deliver high-quality, customized solutions to privately-held businesses and their owners. Exit Planning is specialized strategic planning and is the discipline of helping business-owning clients prepare for the eventual (or sooner) transfer of their ownership in their largest asset - their privately held business. Show less