Sofia Sandin

Sofia Sandin

Public Relations Intern

location of Sofia SandinWinnipeg, Manitoba, Canada

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  • Timeline

  • About me

    Corporate Account Manager | Brand Portfolio Management

  • Education

    • Universidad Panamericana

      2016 - 2017
      Minor Studies Public Relations/Image Management Minor Studies
    • Universidad Panamericana

      2012 - 2016
      Bachelor's degree Administration and Marketing
  • Experience

    • Universidad Panamericana

      Aug 2012 - Dec 2012
      Public Relations Intern

      - Main advisor to potential candidates, providing up-to-date information on facilities, degrees, schedules and events in Universidad Panamericana.

    • Revista Visión Empresarial UP

      Aug 2013 - Dec 2013
      Social Media Coordinator

      - Creator of feature articles for the magazine.- Analyzed users’ engagement of media content.

    • Revlon Inc.

      Nov 2014 - Feb 2015
      Sales Intern

      - Provided valuable data analysis of the Company’s inventory and sales to one of the largest retail stores in Mexico.- Assessed data of potential clients for strategic growth.

    • Teva Pharmaceuticals

      Jul 2015 - Mar 2016
      Oncology Product Intern

      - Created communication plans and medical materials to support Sales teams.- Facilitated continuous product support to the Marketing team.

    • Hiper Producciones

      Sept 2016 - Nov 2016
      Personal and PR Assistant

      - Personal advisor and event manager of a sports industry public figure’s agenda for partnership events. - Coordinated and executed brand activation with target audiences to include the public figure in their advertising campaigns.

    • FIAT CHRYSLER AUTOMOBILES

      Mar 2017 - Jan 2018
      Digital Advertising Intern

      - Developed and managed key social media accounts of multiple brands, delivering quality feedback and data analysis.- Creation of top-quality materials for marketing strategies, including digital banners, paid ads and landing pages.

    • SkipTheDishes

      Jul 2018 - Aug 2024

      Relationship Management & Advocacy: - Build and maintain strong relationships with restaurant partners, acting as their primary point of contact and advocate. - Understand partner needs and provide tailored solutions by analyzing data and recommending suitable products and services. Growth & Retention: - Manage a portfolio of existing partners, focusing on maintaining relationships and increasing the number of exclusive partners on the network. - Proactively identify at-risk partners and implement strategies to reduce churn through personalized engagement and support. Partner Education & Training:- Educate partners on the full suite of tools and services offered by Skip, helping them optimize their business operations on the platform.- Conduct training and onboarding sessions for new partners, ensuring a smooth integration into the network. Business Revies & Best Practices: - Conduct regular business reviews with regional and store-level contacts to assess performance, address concerns, and identify growth opportunities. - Advise partners on best practices to maximize performance on the platform, including healthy operational habits. Escalation Management: - Handle escalations from the Front of House team, swiftly resolving partner issues and maintaining service standards. - Act as liaison between Head Office, regional teams, and store-level contacts, ensuring clean and consistent communication. Strategic Communication: - Maintain intact communication channels with internal stakeholders, ensuring feedback and insights from partners are shared with relevant teams. - Collaborate closely with cross-functional teams to align strategies that support partner growth and retention. Show less

      • Corporate Account Manager

        Mar 2024 - Aug 2024
      • Senior Front of House Specialist

        Oct 2020 - Mar 2024
      • Front Of House Specialist

        Jul 2019 - Oct 2020
      • Courier Success Specialist

        Jul 2018 - Jul 2019
    • Lululemon

      Oct 2024 - now
      Guest Experience Lead

      Guest Experience & Visual Merchandising- Bring the lululemon guest experience framework to life, establishing an exceptional and inclusive guest experiences and providing substantive feedback to store leaders in alignment with respective areas of expertise and responsibility. - Continuously assess the level of guest connection and technical product education. - Ensure evert single guest receives technical product education, including assisting the guests when needed (e.g., when other team members are unavailable), and incorporating omnichannel programs as appropriate.- Move dynamically and lead from the floor to assess and fulfill the needs of the business, team, and guests. Operations & Product Inventory- Open and close the store in accordance with the opening and closing procedures. - Review and interpret daily business data and metrics to inform actions, for example reviewing progress towards sales goals coupled with guest data to recommend adjustments in guest experience to drive business results. - Manage immediate impacts of business disruption to support operational continuity (e.g., case escalation, store closure, operating hours impact, health and safety response, team members absenteeism, schedule/payroll, etc.). - Perform work in accordance - and reinforce team members compliance - with applicable policies, procedures, and laws or regulations. Leadership & Development- Address team members performance and support their ongoing learning and development by providing direct and substantive feedback and in-the-moment recognition, coaching, behaviour expectation clarity, demonstrations, and hands-on-experience. Working with others- Contribute to a respectful and inclusive team environment by establishing supportive working relationships with team members, including welcoming and celebrating differences and being open and candid in interactions. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by Mision Santa Fe
      Mision Santa FeAssociated with Sofia Sandin
    • Volunteer

      Issued by Nahui Ollin
      Nahui OllinAssociated with Sofia Sandin
    • Zoo Ambassador

      Issued by Assiniboine Park Conservancy on Jun 2024
      Assiniboine Park ConservancyAssociated with Sofia Sandin