
Sofia Sandin
Public Relations Intern

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About me
Corporate Account Manager | Brand Portfolio Management
Education

Universidad Panamericana
2016 - 2017Minor Studies Public Relations/Image Management Minor Studies
Universidad Panamericana
2012 - 2016Bachelor's degree Administration and Marketing
Experience

Universidad Panamericana
Aug 2012 - Dec 2012Public Relations Intern- Main advisor to potential candidates, providing up-to-date information on facilities, degrees, schedules and events in Universidad Panamericana.

Revista Visión Empresarial UP
Aug 2013 - Dec 2013Social Media Coordinator- Creator of feature articles for the magazine.- Analyzed users’ engagement of media content.

Revlon Inc.
Nov 2014 - Feb 2015Sales Intern- Provided valuable data analysis of the Company’s inventory and sales to one of the largest retail stores in Mexico.- Assessed data of potential clients for strategic growth.

Teva Pharmaceuticals
Jul 2015 - Mar 2016Oncology Product Intern- Created communication plans and medical materials to support Sales teams.- Facilitated continuous product support to the Marketing team.

Hiper Producciones
Sept 2016 - Nov 2016Personal and PR Assistant- Personal advisor and event manager of a sports industry public figure’s agenda for partnership events. - Coordinated and executed brand activation with target audiences to include the public figure in their advertising campaigns.

FIAT CHRYSLER AUTOMOBILES
Mar 2017 - Jan 2018Digital Advertising Intern- Developed and managed key social media accounts of multiple brands, delivering quality feedback and data analysis.- Creation of top-quality materials for marketing strategies, including digital banners, paid ads and landing pages.

SkipTheDishes
Jul 2018 - Aug 2024Relationship Management & Advocacy: - Build and maintain strong relationships with restaurant partners, acting as their primary point of contact and advocate. - Understand partner needs and provide tailored solutions by analyzing data and recommending suitable products and services. Growth & Retention: - Manage a portfolio of existing partners, focusing on maintaining relationships and increasing the number of exclusive partners on the network. - Proactively identify at-risk partners and implement strategies to reduce churn through personalized engagement and support. Partner Education & Training:- Educate partners on the full suite of tools and services offered by Skip, helping them optimize their business operations on the platform.- Conduct training and onboarding sessions for new partners, ensuring a smooth integration into the network. Business Revies & Best Practices: - Conduct regular business reviews with regional and store-level contacts to assess performance, address concerns, and identify growth opportunities. - Advise partners on best practices to maximize performance on the platform, including healthy operational habits. Escalation Management: - Handle escalations from the Front of House team, swiftly resolving partner issues and maintaining service standards. - Act as liaison between Head Office, regional teams, and store-level contacts, ensuring clean and consistent communication. Strategic Communication: - Maintain intact communication channels with internal stakeholders, ensuring feedback and insights from partners are shared with relevant teams. - Collaborate closely with cross-functional teams to align strategies that support partner growth and retention. Show less
Corporate Account Manager
Mar 2024 - Aug 2024Senior Front of House Specialist
Oct 2020 - Mar 2024Front Of House Specialist
Jul 2019 - Oct 2020Courier Success Specialist
Jul 2018 - Jul 2019

Lululemon
Oct 2024 - nowGuest Experience LeadGuest Experience & Visual Merchandising- Bring the lululemon guest experience framework to life, establishing an exceptional and inclusive guest experiences and providing substantive feedback to store leaders in alignment with respective areas of expertise and responsibility. - Continuously assess the level of guest connection and technical product education. - Ensure evert single guest receives technical product education, including assisting the guests when needed (e.g., when other team members are unavailable), and incorporating omnichannel programs as appropriate.- Move dynamically and lead from the floor to assess and fulfill the needs of the business, team, and guests. Operations & Product Inventory- Open and close the store in accordance with the opening and closing procedures. - Review and interpret daily business data and metrics to inform actions, for example reviewing progress towards sales goals coupled with guest data to recommend adjustments in guest experience to drive business results. - Manage immediate impacts of business disruption to support operational continuity (e.g., case escalation, store closure, operating hours impact, health and safety response, team members absenteeism, schedule/payroll, etc.). - Perform work in accordance - and reinforce team members compliance - with applicable policies, procedures, and laws or regulations. Leadership & Development- Address team members performance and support their ongoing learning and development by providing direct and substantive feedback and in-the-moment recognition, coaching, behaviour expectation clarity, demonstrations, and hands-on-experience. Working with others- Contribute to a respectful and inclusive team environment by establishing supportive working relationships with team members, including welcoming and celebrating differences and being open and candid in interactions. Show less
Licenses & Certifications

Negotiation
SkipTheDishesJun 2022- View certificate

Leadership Fundamentals
LinkedInFeb 2021 - View certificate

Learning How to Increase Learner Engagement
LinkedInFeb 2023 - View certificate

Facebook Certified Digital Marketing Associate
FacebookMar 2021
Volunteer Experience
Volunteer
Issued by Mision Santa Fe
Associated with Sofia SandinVolunteer
Issued by Nahui Ollin
Associated with Sofia SandinZoo Ambassador
Issued by Assiniboine Park Conservancy on Jun 2024
Associated with Sofia Sandin
Languages
- spSpanish
- enEnglish
- frFrench
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