
Farrukh Shah
Web Developer

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About me
Professional Services | Customer Success | Product Adoption | Operational Excellence | Campaign Delivery at Scale
Education

Strategy Works
2018 - 2018The Digital Future, Fourth Industrial RevolutionModules:- Envisioning the future- Linking past, present and future- Industry change drivers - Blockchain- Augmented Reality- Artificial Intelligence – (Big data)- Robotics- Strategy: balancing exploitation and explorationTeam assignment (Created a concept of "Virtual Digital Self" A highly intelligent, highly connected, personal assistant, that acts in the digital world on my behalf - sometimes fully autonomous, sometimes by explicit demand. Most… Show more Modules:- Envisioning the future- Linking past, present and future- Industry change drivers - Blockchain- Augmented Reality- Artificial Intelligence – (Big data)- Robotics- Strategy: balancing exploitation and explorationTeam assignment (Created a concept of "Virtual Digital Self" A highly intelligent, highly connected, personal assistant, that acts in the digital world on my behalf - sometimes fully autonomous, sometimes by explicit demand. Most importantly owned by you!) Show less

London Metropolitan University
2004 - 2006MSc Computer Applications in Accounting
Experience

E-Linx Solutions Ltd
May 2002 - Jan 2003Web Developer
Systems Ltd
Jan 2003 - Jun 2004Associate Software Developer
Carphone Warehouse
Apr 2005 - Mar 2007Team Lead*Rolled out a weekly coaching programme through out the store. Promoted a high challenge and support environment.*Turned around store performance from below-target to top performance in the region.*Developed and managed performance across the team to deliver 150% like-for-like margin growth.

Jacob Fox
Mar 2007 - Oct 2008Web Manager*Optimised software to provide a license to all UK-based estate agents.*Supervised a Content Management system project which advertised products in targeted, region-specific electronic advertising outlets.

Tressmedia
Oct 2008 - Aug 2011Email Marketing Campaign Manager*Managed marketing campaign execution projects worth between £15k and £100k.Supported pre-sales activities and closed new business of over £650k.*Cut down email production and deployment time from 5 days to 2 days with a new template-based approach.

Radial Inc.
Aug 2011 - Dec 2013Senior Campaign Support Specialist*Received repeated recognitions for subject matter expertise and value contributions.*Enhanced and optimised campaign management processes to reduce costs and increase productivity.*Implemented a database-driven solution for PayPal which reduced overall deployment time and effort by 30%.

Salesforce
Jan 2014 - Feb 2021Started as Team Lead, Campaign Services. Promoted to Manager of Adoption Services in April 2018, then Senior Manager of Adoption Services four months later. Serving as EMEA President of Faithforce, the company’s diversity and inclusion initiative.*Overseeing a collective portfolio of complex, global enterprise brands worth $20m+.*Delivering Operational consulting and Campaign management services *Leading, coaching and developing the in-house team across EMEA. Looking after the partner resources, near shore and offshore.*Setting the process, methodology, resourcing strategy and sales enablement procedures to successfully deliver the new Advisory Services offering to 20+ clients.*Increased platform adoption by 150% year-on-year.*Closing business worth £6m+ by supporting sales with RFPs and pre-sales engagements. Scoping services for new clients and renewals.*Developing KPIs, compliance and best practices for the practice. Delivering over 99.9% deployment accuracy. Show less
Senior Manager Professional Services
Dec 2015 - Feb 2021Senior Consultant - Campaign Operations
Jan 2014 - Apr 2018

Merkle
Feb 2021 - nowSenior Manager - Principal Consultant
Licenses & Certifications

Salesforce Certified Administrator
SalesforceNov 2016- View certificate

Getting Started with Prompt Engineering
SkillsoftJul 2024 
Salesforce Marketing Cloud Email Specialist
SalesforceJul 2017- View certificate

Engagement Foundations Course
BloomreachJul 2023
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