Tracey Fearon

Experience

• 

  Burdines Department Stores

  Nov 1985 - Aug 1991

  Buyer Intimate Apparel

  Responsible for buying Intimate Apparel, generating $6.0 million in annual volume. Developed financial and assortment plans, conducted vendor negotiations for profitability, planned and implemented advertised events, and communicated with store management. Managed three diverse departments, consisting of basic and fashion merchandise. Streamlined product assortment to focus on profitability. Participated on a corporate task force, responsible for components of buyer profitability plans, for all Federated stores Show less

• 

  Beverly Hills Cafe

  Sept 1991 - Oct 1995

  Service Manager

  Supervised forty service personnel. Achieved a 30% increase in sales volume. Responsible for hiring, training, and developing front of the house staff. Accountable for all financial aspects, including daily transactions, accounts receivable, and payroll.

• 

  Specialty Intimates

  Nov 1995 - Aug 2006

  Account Manager

  Managed account territory that included multiple department stores chains and over 60 specialty stores. Increased overall sales volume by 30%. Developed and implemented marketing strategies, to increase brand awareness. Conducted sales analysis and inventory management, to maximize shipments. Merchandised and trained sales associates in department stores on selling features and benefits.

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  Macy's

  Nov 2006 - Jul 2017

  Managed and lead twelve stores, for an Intimate Apparel and Hosiery business, generating annual sales of $25 million. Responsible for driving sales, training associates, and executing prototypical standards. Developed close partnerships with all levels of store personnel, focusing on customer service, product knowledge, fit training, and accountability of merchandising standards. Coordinated with Business Partners and Store/District Teams to execute seasonal Product Knowledge Training Seminars. Responsible for merchandise execution of Sleepwear and Pants Department for 15 top volume stores. Liaison between the buying office and stores to execute product placement. Responsible for merchandising standards including planning and participating in floor moves. Focused on training sales associates and managers, on product features and benefits, to elevate product knowledge.

  • District Trainer Merchandise Manager

    Feb 2009 - Jul 2017

  • Merchandise Coordinator

    Nov 2006 - Jan 2009
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  The TJX Companies, Inc.

  Sept 2017 - Mar 2018

  Assistant Store Manager

  Responsible for driving sales and profitability for the HomeGoods division of the TJX Companies. Assisted in managing a high volume store generating $13M in annual sales, Exceeded plan by +6% during 4th quarter. Assisted in opening and operating a new store, planned at $7M in annual sales. Focused on Merchandising, Operations, Customer Service and Human Resources. Responsible for merchandise execution, monitoring operational programs, and loss prevention. Hired, trained, supervised, and developed a large team of associates. Show less

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  Surf Style Retail Management Inc.

  Jun 2018 - Feb 2021

  Responsible for buying Fashion Accessories, Towels, & Toys for a Beach Store Chain, generating $7M in annual sales volume. Develop Private Label merchandise. Attend markets to find new resources and follow trends. Negotiate pricing and terms to obtain high gross margin. Monitor stock levels and financial plans by maintaining monthly ROF. Responsible for buying Fashion Accessories and Towels for a Beach Store Chain, generating $4M in annual sales volume. Managed departments containing Fashion, Basic, and Private Label merchandise. Attended markets to find new resources and follow trends. Negotiated pricing and terms to obtain high gross margin. Monitored stock levels and financial plans by maintaining a monthly ROF.

  • Buyer

    Jun 2019 - Feb 2021

  • Associate Buyer

    Jun 2018 - May 2019
• 

  Eberjey

  Feb 2021 - Aug 2022

  Associate Planner
• 

  UA Brands (Uniform Advantage Brands)

  Aug 2022 - now

  Associate Buyer