
Priya Y Singh
Market Analyst

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About me
Certified Brand Manager - IIT Delhi | Brand Development & Management | Product Launch & Design | ATL BTL | Digital Marketing
Education

Mnr school of excellence
2013 - 2015
Mnr School of Excellence
2009 - 2013
SIES Graduate School Of Technology
2015 - 2019Bachelor of Engineering - BE Printing & Packaging Technology
Indian Institute of Technology, Delhi
2023 - 2024Executive Programme in Brand Management Branding.webp)
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2019 - 2021PGDM Business Management
Experience

M K Printpack Pvt Ltd
Jan 2019 - Jun 2019Market AnalystAs a Market Analyst Intern, I researched trends and competitors, creating presentations for the Chief Sales & Marketing Officer. Tasks:1. Research trends and competitors.2. Prepare presentations for the Chief Sales & Marketing Officer.3. Conduct market research and analyze data.4. Identify market trends and opportunities.5. Monitor competitors' activities and analyze marketing strategies.6. Provide valuable insights for informed decision-making.7. Contribute to developing the company's online strategy. Show less

Corporate Infocom Pvt. Ltd.
Sept 2021 - Aug 2022Digital Marketing Strategist & Training Head Coordinator- Developed and executed branding strategies for a top digital marketing academic institute, boosting brand visibility and engagement.- Managed website and social media campaigns, driving a 30% increase in website traffic and enhancing online presence.- Directed nationwide training initiatives as Training Head, boosting employee performance by 40% and increasing sales growth by 45%, ensuring impactful and effective training programs.- Coordinated trainers, scheduled work assignments, and managed tests, ensuring seamless training program execution and high participant satisfaction.- Developed training programs on social media management and delivered engaging and informative training sessions.- Covered topics like social media strategy, content creation, analytics, and optimization, while staying updated on the latest trends and best practices in social media management.- Distilled complex concepts into easily understandable terms for students, empowering them to become effective digital marketing managers.- Contributed to the success of Techiegigs as a leading Digital Marketing Training Organization by providing guidance on real-world applications of social media management.- Encouraged active participation and interaction during training sessions and continuously evaluated and updated training materials to ensure relevance and effectiveness. Show less

PaperCraft Entertainment & Media
Jan 2022 - Aug 2023Senior Social Media Marketing ManagerAs a Senior Social Media & Marketing Manager at PaperCraft Entertainment & Media Group, my experience spans a variety of crucial roles within the digital marketing and events space. I have managed social media channels for various clients, crafting compelling content and executing successful campaigns that engage their target audiences. I have also developed content plans that align with client's goals and reflect their unique brand voice. This has involved planning the blog posts, social media content, and marketing campaigns that drive traffic, boost engagement, and generate leads.My brand development skills have been instrumental in helping clients establish and strengthen their brand identities. I have worked on projects ranging from logo design to brand messaging, ensuring that clients brands are memorable, recognizable, and differentiated from their competitors. Being a Core Team member for several events, I have planned and executed successful events, from ideation to post-event evaluation under the CEO.Tasks:1. Manage social media for clients.2. Create compelling content for campaigns.3. Develop content plans aligned with client goals.4. Plan and execute successful events.5. Work on logo design and brand messaging.6. Ensure brands are memorable and unique.7. Collaborate as a core team member for events.8. Ideate and plan events from start to finish.9. Market events through online and offline channels.10. Utilize social media, email, and print materials for event promotion.11. Drive attendance and create buzz for events.12. Develop and execute marketing campaigns.13. Craft strategies to boost engagement and generate leads.14. Provide a unique perspective on marketing and event campaigns.15. Focus on achieving results in every campaign. Show less

HKB DEVELOPMENT PVT LTD
Nov 2023 - nowBrand ManagerHKB stands as a trailblazer in the B2B game systems across Asia. Specializing in White Label and API solutions, we're not just providers; we're architects of immersive gaming experiences, fostering success with partners throughout Asia. My experience at HKB is not just a professional endeavor; it is a journey marked by continuous innovation, pushing boundaries, and consistently delivering extraordinary gaming experiences.Tasks- • Collaborating with teams on client branding projects• Developing and optimizing websites for enhanced user experience• Crafting effective social media strategies to boost engagement for client's page.• Designing captivating lobby experiences that reflect client brand identity Show less
Licenses & Certifications
- View certificate

Advanced Content Marketing
SemrushAug 2023 - View certificate

Social Media Marketing Crash Course
SemrushAug 2023 - View certificate

Building a Social Listening Program
SemrushAug 2023 
Executive Programme in Brand Management
Indian Institute of Technology, DelhiApr 2024- View certificate

Content Marketing Principles for Business
SemrushAug 2023 - View certificate

Post Graduate Diploma in Business Management
NMIMS GlobalOct 2021 
Market Analyst Intern
M K Print Pack IndustriesJun 2019
Event Management Core Team
PaperCraft Entertainment & Media GroupFeb 2022
Event Management Core Team
PaperCraft Entertainment & Media Group - DigitalFeb 2022
Certified Digital Marketing Professional
GoDaddyAug 2023- View certificate

Content Marketing Fundamentals
SemrushAug 2023 - View certificate

Mastering Digital PR
SemrushAug 2023 - View certificate
.webp)
Fundamentals of Digital Marketing
Google Digital Academy (Skillshop)Aug 2023 - View certificate

Creator Course
InstagramOct 2021
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