Cindy Yerkie

Experience

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  EDS Solutions Consulting

  Jan 1997 - Apr 2003

  Technical Integrator/HTML Specialist

  Lead HTML Developer of the following Web sites: Gilda, Safety-Kleen, Exide, Efodia, EDS Innovate, MetaVance,Clickwell, Estep, Heath Care Dashboard, GM Flex Benefits, Massachusetts Mutual, FIFA

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  EDS

  Sept 2003 - Aug 2008

  Online Marketing and SEO Specialist

  * Strategic Consulting, including business plan & sales strategy development. * Search Engine Optimization for Web traffic and sales leads * Manage Services and Industries section including the U.S. government contract vehicle section for increase sales and traffic.*Brand development, web site traffic growth, web site UI

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  HP

  Jan 2008 - Sept 2015

  Continuation of previous role including:Completed the branding site for EDS for access to all branded materials, collaborated with marketing team on managing external search. Consulted with the marketing department on the services and industry sections as they migrated to hp.com. Published content out in two different CMS systems while the migration to HP was underway. Worked with our SEO vendor to produce YoY increase in traffic to the site during the transition. Reported metrics using Maxamine, Google tools, and iCrossing I2a tool and dashboard. Helped land a large Government contract by becoming an advocate of 508 compliancy and corrected our site to meet standards. Utilized HTML and CSS skills to help keep our site compliant and useable. Increased online search results and qualified more sales lead as SEO was implemented on the site to help with conversions. Show less

  • Global SEO/SEM Manager

    Sept 2009 - Sept 2015

  • Corporate Marketing and SEO Specialist

    Jan 2008 - Sept 2009
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  Hewlett Packard Enterprise

  Nov 2015 - Jan 2020

  Global SEO Manager responsible for building traffic and sales leads through organic search results by developing strategic projects that scale. Communication and collaboration with all business units and digital marketing teams enables this strategic planning to improve SEO performance year over year. Support function specifications to technical teams in projects to allow search bots to index all assets. Process driven and engagement with other digital teams like social and web teams ensure optimization for every page and asset. Provides documentation on best practices and training to all levels to succeed. A deep commitment to timelines and great work ethic means projects are delivered on time. Show less

  • Global SEO and Site Search Manager Retired

    Nov 2017 - Jan 2020

  • Technical SEO Lead

    Nov 2015 - Nov 2017