Anna Tolette

Experience

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  Greenwich Country Day School

  Jun 2014 - Jun 2016

  Summer Camp Counselor

  -Worked with four and five year old campers, lead children in arts, sports, music, and dance

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  Girl Starter

  Jan 2016 - Jan 2017

  Social Media Strategist

  -Created content for Girl Starter social media outlets, a business competition reality TV show on TLC documenting women competing for seed-round funding for their start up ideas-Increased social media following and raised awareness of the Girl Starter mission before the show aired

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  Tufts University

  Jan 2016 - May 2019

  Customer Service Assistant and Tour Guide

  -Led prospective students and their families on walking tours of campus twice per day-Assisting at admissions reception desk and answering phone calls in the office with refined public speaking and communication skills

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  The Tufts Daily

  Dec 2016 - May 2017

  Op-Ed Columnist

  -Published weekly column in the Tufts University Newspaper called “The Elephant in the Room”-Focused on opening a dialogue about mental health on university campuses

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  WMFO

  Jan 2017 - May 2019

  Publicity Director

  -Publicized radio show through social media and on-campus events-Organized campaigns to increase listenership, performed community outreach, maintained public relations-Hosted a weekly radio show, compiled playlists of classic and alternative rock

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  Nickerson

  May 2017 - Aug 2017

  Public Relations and Social Media Intern

  -Crafted unique press releases and content pitches both internally and for clients of a real estate concern-Managed multiple clients' social media accounts and created content to optimize engagement of target audiences on Twitter, LinkedIn, Facebook, and Instagram while monitoring and responding to trends-Researched editorial opportunities and created press report analytics to deliver to clients

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  Boston Ballet

  Dec 2017 - May 2018

  Public Relations and Social Media Intern

  -Assisted with social media content creation across diverse platforms-Managed press table operations for opening night performances-Researched media relations and assisted with social media metrics and reporting

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  Janeiro Digital

  May 2018 - May 2019

  Digital Marketing Associate

  -Advanced sales lead generation through automated email lead nurturing campaigns in Pardot-Created paid LinkedIn advertising content and A/B tested to optimize lead for completion rates-Researched sales leads and assisted with reporting in detail on marketing initiatives

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  Synthesio

  Jul 2019 - Feb 2021

  Content Marketing Associate

  -Responsible for short, medium, and long-form content assets such as blog posts, data-led reports, and case studies focusing on brand development, industry news, and customer success stories-Maintained a robust and active social media presence for Synthesio on Facebook, LinkedIn, Twitter, and Instagram -Executed detailed marketing campaigns in Marketo and conducted results-driven metric reporting-Personally managed and maintained global public relations including press releases, coverage, and collaboration with reporters to build Synthesio's brand image-Collaborated with team members to build a detailed customer marketing strategy from the ground up to increase consumer engagement -Managed peer-to-peer review sites and coordinated customer testimonials Show less

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  Liqid

  Feb 2021 - Nov 2022

  -Perform research on current benchmark trends and audience preferences-Design and implementation of social media strategy to align with business goals-Generate, edit, publish, and share engaging content daily (original text, photos, videos, and news) -Monitor SEO, web traffic, and lead generation metrics-Collaborate with other teams, such as sales, engineering, operations, and customer service to ensure brand consistency-Suggest and implement new features to develop brand awareness, like promotions and competitions-Communicate Liqid’s core value propositions and meaningfully address feedback from customers, followers, and other interested parties-Work with marketing team to design and implement effective advertising campaign strategies for Google Ads, LinkedIn, Twitter, and other relevant platforms Show less

  • Social Media Marketing Communications and Events Manager

    Sept 2021 - Nov 2022

  • Social Media Marketing Specialist

    Feb 2021 - Feb 2022
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  University of Colorado Boulder

  Nov 2022 - now

  Digital Marketing Program Manager

  -Provide support in strategy development, planning and execution of web development efforts and department-wide interactive marketing efforts. -Collaborate with graphic designers and copywriters on website content strategy and user journeys. -Provide strategic marketing insight across websites, including brand, content integrity, storytelling, innovation and design thinking, customer journey mapping, user experience management, content management, SEO and analytics. -Maintain a portfolio of marketing projects from ideation to execution. -Collaborate with unit leadership to develop brand-specific digital marketing objectives, strategies and tactics, and contribute to the creation of marketing plans and assist with other marketing projects on an as needed basis. Show less