Akindele Oluwatoyin OCA.

Experience

• 

  Continental Broadcastin Service Nigeria

  Mar 2012 - Aug 2012

  Student Intern

  . Quality control duties. Produced schedules of programmes and certificates of broadcast,. Information technology (IT) duties,. Responsible for training new Industrial Training Students.

• 

  Lagos State Government

  Nov 2013 - Oct 2014

  Information Technology Tutor

  .Responsible for training junior secondary school students

• 

  Raphson Laboratories Ltd

  Mar 2014 - Jan 2018

  Communications Manager

  . Administrarive duties . Social Media Marketing. Brand Management . Human Resources duties

• 

  Niffy Signature

  Jun 2015 - Feb 2017

  Personal Assistant

  . Administrative duties . Human resources duties.. Training of new staff

• 

  House of Tomaniere

  Dec 2015 - Jan 2018

  CEO

  . Luxury Skin and Make-up brand.

• 

  Union Bank of Nigeria

  Feb 2018 - Aug 2022

  o Create and manage the awareness for the bank’s business in line with the approved strategy.o Manage Stakeholders( Agency, Vendors and Influencers)o Optimize and manage the Bank’s official websiteo Determine appropriate media channels, media placements, ad networks, creative, keywords, and sites to use in campaigns (e.g., Google Ads, programmatic etc.o Establish measurement strategies and implement appropriate testing methodologies.o Identify short- and long-term opportunities for meeting goals and driving revenue.o Monitor and analyze campaign performance and provided strategic recommendations.o Negotiate ad rates, timing, and placement, promotional partnerships on internet media, discounts from agencies on block bookings to save revenue for the bank.o Optimize and plan ad campaigns to achieve established goals.o Organize effective advertising Programme and initiatives.o Oversee in-house & external advert, creative, and media serviceso Analyze digital data to draw key recommendations around website Search Engine Optimization.o Monitor and report key online marketing metrics to track success.o Develop and implement SEO and PPC strategies.o Create and manage link building strategies, content marketing strategies, and social media presences.o Forecast marketing campaign growth and ROI for marketing campaignso Manage social media marketing campaignso Use Google Analytics, Google AdWords, and other relevant sites to drive traffic to company pages Show less o Manage the image and brand perception of the bank, both internally and externally. o Support the Corporate Social Responsibility (CSR) and sustainability goals of the bank. o Manage the social media influence and presence of the bank. o Digital Content Creation. o Plan, manage and execute companywide events, including branch launch, media parley, Influencers meet and greet and quarterly draws.o Develop and execute UBN campaigns – retail, SME, sustainability, CSR etc. o Develop and Analyze weekly, Monthly and Quarterly reports on brand performance via Digital Platforms. o Produce key strategic communication collaterals (press releases, advisory/briefing notes, speeches, talking points and presentations).o Serving as the contact person for media enquiries, managing key relationships with journalists. o Media monitoring across print, digital and broadcast media. o Employee communication – internal communication campaigns, weekly newsletter. o Tracked KPIs and completed full analytics of digital campaigns. o Liaised with product experts and graphic designers to support content development to meet business needs. o Collaborated with Retail Marketing team to complete wide range of video projects (N3,500,000). Show less o Training and Rotation within the core departments of the bank, understanding the bank's core functions and interacting with the bank's brand, products and services. o Supported the Maiden edition of the Union Bank Education fair Edu360 with over 3,00 participants. o Created call Memos from Customer visitations. o Planned and implemented team projects to accomplish objectives. o Managed quality programs to reduce overdue compliance activities. o Defined clear targets and objectives and communicated to other team members. Show less

  • Digital Marketing Specialist

    Jul 2021 - Aug 2022

  • Marketing Communications Specialist

    Jan 2019 - Jun 2021

  • Management Trainee

    Feb 2018 - Dec 2018
• 

  Allianz Nigeria Insurance Ltd

  Aug 2022 - now

  Digital Marketing and Communications Manager

  • Developed and maintained strong relationships with key stakeholders, resulting in a 20% increase in customer loyalty and 15% increase in advocacy. • Increased website traffic by 40% and lead generation by 25% by implementing SEO best practices, improving website content, and enhancing user experience. • Developed and executed successful email marketing campaigns that resulted in a 20% increase in open rates, 15% increase in click-through rates, and 10% increase in conversions.• Developed and executed a comprehensive social media strategy that increased engagement by 30% and followers by 25%. • Incorporate SEO techniques to verify maximal site exposure to search engine robots and crawlers.• Engaged relevant influencers to build brand awareness.• Manage marketing campaigns to cultivate brand awareness and drive website traffic.• Communicate company promotions, products and services to clients to increase brand awareness and overall revenue.• Copy writing, proofreading and revising company advertisements, print materials and press releases before dispersal.• Review staff-written materials and edited for content and brevity.• Partner with HR team to create and implement employee initiatives.• Reduce expenses by analyzing compensation policies and implementing competitive programs while ensuring adherence to legal requirements.• Incorporate product changes into marketing messages to drive customer engagement and maximize profits Show less