Shubham Shahir

Experience

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  Bosch Chasis System India Limited.,Chakan

  May 2018 - Oct 2018

  Engineering Trainee

  ABS Department Poka Yoke, 5S, management, Qulity Control.

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  Comsense Technologies

  Oct 2021 - Jul 2023

  MarTech ( Marketing Technologist )

  Marketing Strategy, Marketing Automation Journeys, Leading Projects, Campaign Management, Campaign Execution, Campaign Analytics Presentation Reporting, Client handling, Lead Scoring model RFM segments, Date Base Setup, Data Fields Mapping, Landing pages designing.Campaigns Email, SMS, Whatsapp, Social Audience. STO ( send time optimization ) AB testing, throttling, personalization, Dynamic Content,Email Channel Setup, IP warmup plan. Email template design. Domain DNS Validation. Tools & technolgy: Acoustic, Netcore, DLT, Karix. SQL, Python, Postman, Industries : Retail, Healthcare, Media, B2B, B2C. worked in CDP Customer Delight program for all comsense clients. Show less

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  Bajaj Markets

  Jun 2023 - Jul 2024

  Deputy Manager- Marketing App Marketing

  Retention Marketing / Performance Marketing / Product Marketing / APP Marketing / Remarking Automation Journeys / Marketing StretgyProduct Owner and Email Channel OwnerI increased the sales of insurance products by 3X and ATS, improved the ROI of channels by 2X, and built the email channel for BFSI products. I also initiated the first-time Academy mailers and Finance Vidya emailers. Additionally, I launched the Audio Nudge on the Bajaj Markets App for the first time. I improved the organic funnel, driving 95% organic investments and insurance product increased product leads by 5X through cross-selling with other LOB's. Setup Multi - Channel's automation Journey, APN, WPN, In-App, Nudge, WhatsApp, GRCS, Email, SMS.Setup Email Channel for BFSI products Loans, Insurance, Investment, Credit Cards & FHCR Generation,Email Journey setup for welcome on boarding & Retention eg. Install, Sign Up, App launch, Acquisition, Retention process MAU, DAU, Register, Active & Dormant Customers. Creating Business Plans for the Products and Handling Organic Business in Bajaj Markets App. Campaign Management, Budget handling for products and channels, Assets strategy in App to grow organic business, App Intervention, Data Analysis, loyality and data segmentation, Analytics reports, Improved the top & down funnel efficiency in terms of ATS / COA / CPL / CPN / AIP Setup Governance, Frequnecy Capping in journey & CampiagnsTwo Biggest Partners Onborded in App. TND process 1) SBI Gen, 2) Tata AIGUTM parameters Setup for Campaigns and App Assets for tracking the data. Data Analysis, Funnel Reports.Netcore, Adobe Analytics, Griffon, Hansel, User Experia, Infobip, Branch, Jira, Karix, DLT, SSMS, Tableau. Show less

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  Credilio

  Jul 2024 - now

  Deputy Manager - CRM & Growth