Thao N.

Experience

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  VCCORP

  Mar 2007 - Jun 2008

  Marketing Leader

  - Managed both Southern and Northern team of the Marketing department of Kenh14 (www.kenh14.vn) includes marketing executives, marketing trainees, part-time collaborators…- Analyzed Google Analytics to research users’ behaviors and interests for optimized and relevant content, conduct SEO, online seeding… to maximize coverage and view counts.- Conducted marketing campaigns to drive brand awareness and site traffic: Online contest, offline Event, gift exchange, PR activities on other online media channels.- Handled external relations with partners, sponsors, readers… and get sponsorship for specific campaigns.- Managed partners’ projects who want to expand their brand coverage onto Kenh14’s readers. Show less

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  Kingbee

  Aug 2008 - Oct 2011

  Online Community Development Manager

  Product Management-Main in charge of the biggest product - Motibee.com – the white-collar network of more than 300,000 members-Manage two separate teams: Content (Editors, Content Collaborators, Designer, SEO expert) and Community (Event Coordinator, Community Development executives) to develop this social network.-After that develop two more projects on Freelancer job and academic scholarship network. Client’s Project Management-Play the main role of Viral Marketing Expert in the team, from developing concept content online seeding assessment and optimize report-Lead projects of various kinds from master plan to execution, conduct Risk- ROI- Assessments for projects-Support Account team and Concept team to handle accounts & projects develop creative concepts and effective strategy for digital projects. Show less

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  Alltech

  Nov 2011 - Nov 2014

  Marketing Coordinator - APAC

  Marketing Communication and Brand Management-Align and coordinate with AP Marcomm team and global marketing team and apply flexibly marketing activities into Vietnam market-Manage marketing materials: Brochure, gift, POSM… with customer-centric concepts or approaches-Develop seminars, workshops, promotion programs monthly for specific customers. -Develop brand new on-farm product launch for the B2C market Sales SupportAssist the sales team to manage key accounts on the marketing side, support the customers with sales skill training, technical training for their sales team. Market Intelligence -Collect market information and competitor information, analysis, and research of market data and update regularly to the sales team through the monthly meeting. Digital Marketing-Set up a new Vietnamese website for the Vietnam market, optimize the interface and the content in a User-friendly and Search Engine-friendly way.-Develop monthly newsletter, white paper, back to basic article series, online document sharing channel…to publish online and get more interaction with customers on the digital channel. Show less

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  Cargill

  Nov 2014 - Mar 2016

  Marketing Communication Supervisor

  Product Marketing Develop marketing plans for existing and new products, including creative concept development, effective commercial strategy, and tactics based execution.Track competitors and their offering/positioning, provide monthly updates on industry trends and issues to the team by coordinating with the industry association, local journalists, university professors, and key influencersBranding and Communication Strengthen Cargill and Provimi appearance in Vietnam livestock and aquaculture industry through various activities: seminar, tradeshow, plant tour, brand audit, CSR activities, internal marketing, and PR… Partner with Commercial Teams and drive the execution of sales plans and improve customers’ experiencesCollating the elements and ideas resulting from workshops, focus groups, Market research and Sales Team feedback into an integrated Marketing MixMarketing Material and Sales Collateral's ManagementDevelop and manage marketing materials to be used specifically for Vietnam market Release technical article, printed advertising, website advertising and other news on industrial media channels.Project managementTogether with SMT team create, deploy Campaign and Project to the local market, and adapt it with appropriate marketing activities. Track and benchmark the result.Prepare all activities for new product launchesPublic Relations & Community RelationsThe main point of contact for local media relations for big coverageMaintain good relationships with KOLs: University professors, Professional Group and Association...Digital Marketing Develop and manage Provimi Vietnam website, social media channels, newsletter, white paper, expert booklet… Show less

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  NAN Group

  May 2016 - Mar 2021

  Project Management & Go to market strategyConduct Market Research and Analysis industry trends, market potential, dealers and end-users’ insights for better optimization of customer segmentation, key distribution channel, customer journey, and proper touch points… Develop proper Product Development and Launch from the beginning: Brand identity and proposition, packaging and pack size variation, product positioning, and offering, key product ranges, pricing optimization…Be in charge of all short and long team Marketing and Brand plans to achieve company business goals and brand goals.Develop Sales Strategy, create Sales Policy, and Trade/Sales promotion… Team Management and Cross-Functional CollaborationDirectly manage a team of 8 project subordinates and indirectly manage a Go-to-market team and Customer service team of 13 staffs to implement daily tasks of the projectWork closely with other functional Departments, apply the RACI model effectively for developing and launching new products from beginning to endRecruit and condutct training to customer-facing staff (sales staff, customer service and admin staff…) about product knowledge, Customers’ objection handling, and Value selling process.Conduct Quarterly/Monthly Sales Forecast and Coordinate with Production Department to ensure deliver enough product and stockInput feedback and customer insight to Product and R&D team for formulation and technical support improvement.Daily function of a Marketing Manager Develop Push and Pull marketing strategy, Online and Offline tactical marketing plan through e-commerce websites and telesales to generate purchase orders and leads from non-traditional sales channels. Manage the team to conduct day to day activities to achieve marketing KPIs and sales goalsManage Market Information and Customer feedback through NPS survey and Sales report to evaluate problems, and suggest solutions to Top Managers… Show less Be in charge of all marketing activities of all member companies and its alliances and partners, included:Develop Long term and short term Corporate Marketing plan, decide concept and theme for each year and period, manage Marketing budget against P&L constraintsTranslate all partner and alliance’s global marketing strategy into local activities in consistency with their sales target and strategyManage a team of 6 marketing staffs to execute the integrated marketing tactical planMeasure and report performance of all marketing budgets, campaigns, and assess ROI and KPIs.Evaluate Customer Life cycle, optimize retain and resell rate of B2B customer through lead conversion research via CRMMaintain good relationships with KOLs, thought leaderships (university professors, professional association leaders, industrial reporters, authorities…)Monitor market trends, research consumer markets, and competitors’ activities. Oversee new and ongoing market trend activities from macro changes to industry changes.Assist Top Managers with building company SOPs, Strategic Business Planning, report to Shareholders and Investors… Show less

  • Group Marketing Manager cum Project Manager of B2C Aquaculture Nutrition Business Unit

    Nov 2018 - Mar 2021

  • Strategic Marketing Manager

    May 2016 - Nov 2018
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  JAPFA COMFEED VIETNAM

  May 2021 - now

  Head of Business Development

  Streamline company business strategy, develop go-to-market strategy for Feed-Fam-Food business Implement Operational Excellence initiatives to optimize working processes, reduce waste, and improve productivity and efficiency in day-to-day operations across business units. Manage Sales force effectiveness projects to improve sales capability, improve company profitability and customer experience. Enhance customer experience, and develop value co-creation strategy to grow customers capability and their businesses. Show less