Chris Stone

Experience

• 

  The Red & Black Publishing Co.

  Jan 2001 - May 2002

  Account Executive

  • Negotiated with local clients for advertising opportunities in the daily newspaper and special sections• Produced over $85,000 in billing, a 55% increase over the same territory’s prior year revenue

• 

  The Red & Black Publishing Co.

  Jun 2003 - May 2004

  • Managed staff of 14; recruited, hired, trained, and assessed Account Executives and interns• Conducted weekly staff meetings and set sales objectives for each Account Executive• Developed and strengthened new advertising sections, resulting in substantial revenue increases • Promoted to acting Advertising Sales Director until the full-time position was filled• Led sales effort on newspaper’s largest revenue producing issue in 110-year history• Generated sales increases across the board, with overall lineage growth of 42% over prior year

  • Advertising Sales Manager

    Jun 2002 - May 2004

  • Advertising Sales Director

    Jun 2003 - Aug 2003
• 

  Effectv

  Jun 2004 - now

  Promoted from Local Sales Manager to lead the local advertising sales efforts of the Nashville, TN and Bowling Green, KY DMAs. Responsibilities include: - Accountable for the growth and development of 4 Local Sales Managers and 22 Account Executives across six offices in Middle Tennessee and Southern Kentucky- Develop and execute market-wide sales initiatives that support the company's strategic plan, including revenue growth opportunities focused on: TV Everywhere, sports, new business, and multiple affiliate partnerships.- Manage local inventory of 45 cable networks across 30 geographic zones and 2 DMAs to maximize audience delivery and value for client campaigns.- Active contributor on multiple corporate and regional sales development committees, including: the Associate Account Executive development program, Local DOS Summit, Client Relationship Management tool, a new yield management structure, and the company's value-based sales culture.- Consistently report accurate sales forecasts that effectively outline account detail and overall market drivers- Maintain proactive communication with all business partners - marketing, research, digital, finance, business operations, traffic, and production - as well as sales managers across the enterprise to ensure strategic plans are achieved and best practices are shared. Show less

  • Director, Sales Development

    Jun 2024 - now

  • General Manager / Director of Sales

    Jan 2017 - Aug 2024

  • Director of Local Sales

    Aug 2010 - Jan 2017

  • Local Sales Manager

    Jan 2007 - Aug 2010

  • Account Executive

    Jun 2004 - Dec 2006