Aishwarya Karkeraa

About me

• A marketing storyteller at heart, with 7+ years of experience building brands that connect, entertain, and stand for something. I’ve led brand, content, and creative strategy across D2C, FMCG, entertainment, lifestyle sectors & more - helping brands grow, resonate, and win. • Worked across a versatile portfolio including Radio Mirchi, CEAT, Friends, Sony Pictures Network, Glucon-D, Enamor, Blume Dolls, Aditya Birla x TEDx, and more - while supporting innovation and business development teams by consistently contributing to pitch wins and new business growth across verticals. • Worked on award-winning campaigns for MTV India, WOW Skin Science, Triumph Lingerie, Warner Music India, and more - with three campaigns becoming Cannes Lions Contenders. • Scaled brand, strategy and content efforts at Plush, helping grow the brand 5x in under 3 years. Led and managed a team of 7+ writers and designers while managing agency partners across social, PR, film and production. Drove content & brand strategy across performance marketing, influencer & UGC, e-commerce, packaging, brand shoots, retention marketing, social media management, brand collabs, campaigns, offline activations & more. Led end to end execution and won awards by crafting compelling brand case studies. Supported recruitment efforts by identifying, onboarding & guiding new talent. • A creative thinker with a business lens - I blend insight-driven messaging, platform-first execution, and brand storytelling to help businesses punch above their weight. Specialties:
Brand Building & Strategy | Content & Campaign Planning | Performance-Driven Content | Agency & Team Leadership | Creative Direction & Copy Oversight | Pitch Decks | Award Case Study Development | Brand Voice Building | Influencer & UGC Strategy | Social Media & Digital Storytelling | Scriptwriting & Visual Concepting | Brand Shoot Moodboarding