Jason Cleghorn

Experience

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  British Airways

  Jan 2007 - Aug 2009

  Business Center Manager

  Part of a large team tasked with developing core key strategic documents that delivered a quality standard for the Utopia brand across the whole of BA’s operations. Design and implementation of a new corporate identity for British Airways, with my role concentrating on the design and delivery via a 3rd party outsourced contractor.

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  Old Mutual Namibia

  Jan 2012 - Jan 2014

  External Marketing & Product Consultant

  Contract role, as part of a wider Exco team, championing the implementation of a Card Based Financial Services tool that delivered the “unbanked” access to a full range of financial services products. Undertook all qualitative customer research, demographic breakdown and market segmentation, along with quantitative affordability, product costing and distribution channel development.

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  Ferrari

  Jan 2014 - Jan 2016

  Regional Marketing Director & Head of Comms

  Developed and executed SA focused marketing and communication plans to reach vital customer segments while supervising regional marketing budget. Designed and implemented a complete Ferrari Road value added package inclusive of five new model launches for existing owners and new prospects.

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  Maserati South Africa

  Jan 2016 - Dec 2018

  Marketing Director & Head of Communications

  Directed marketing and communications operations in Sub-Saharan Africa. Built and delivered strategies to promote product with a non-competitive price position in accordance with business objectives. Delivered core communications strategy to enhance the organisation’s image and position, within the marketplace.

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  FCA Fiat Chrysler Automobiles

  Jan 2018 - Jan 2020

  Director Marketing, Product & Communications

  Promoted from Ferrari & Maserati to Board Level position within FCA South Africa, with overall responsibility for Maserati, Jeep, Alfa Romeo, Fiat, Abarth and Fiat Professional. (7 years overall service to FCA brands.)Responsible for Jeep, Alfa Romeo, Fiat, Abarth and Fiat Professional. Brands with a high brand value but low product awareness. Refined the brands and products model range based on competitive segmentation analysis and re-engaged prospects through the development of core marketing and communication plans. Delivered strong stakeholder and partnership relationships across omni-channels. Uncovered insights and strategies to develop marketing and branding opportunities for new and existing products. Planned, lead and co-ordinated communications projects to optimise marketing effectiveness.Achievements:Reduced aged stock by 1,800 units utilising a number of channel activities with trade dealers. Moved from a classical marketing mix to a digital focused approach, reporting positive SEO/PPX/CPA and Affiliate marketing on all campaigns.Boosted product market share by 300% in a converging space through use of performance based digital approach, programmatic buying and pixel tracking to create true personalised communications, the highest ROAS in the networkDelivered 100% success rate across all KPI’s during 2019 to 2020 with highest SOV and AVE for PR, most social media gains, optimal linked CRM campaigns and maximum customer events. Secured value of more than GBP £30m from GBP £1.5m spend on TTL activities.Created consistent articulated stories and delivered content strategy around 48 products across 6 brands. Show less

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  Immedia

  Mar 2021 - Jun 2021

  Marketing Director

  Boutique SaaS FinTech company, under the Microsoft EEIP Programme. Developing applications around their bespoke platform, FABRIK. Moving communities away from the hyper-scale platforms through a set of engaged audience tools, initially for digital transformation of radio, but now including community and enterprise based solutions. Globally based Commercial role, building the "to-market strategy" - developing territory and organisation campaigns away from the core Dev teams to a more profitable sales opportunity. This was a short-term contract role. Show less

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  OpSec Security

  Sept 2021 - Jun 2022

  Global Marketing Director

  OpSec is a leading innovator in both physical and online brand and digital content protection, offering our clients end-to-end safeguards against counterfeiting, piracy, and unauthorized usage. We continue to innovate, finding increasingly advanced ways to meet an ever-growing range of threats. Even as the counterfeiters, pirates, and other bad actors employ more sophisticated ways to damage your brand, we never stop getting better at protecting it.

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  BP3 Global

  Jun 2022 - now

  Accomplished marketing leader with expertise in creative marketing, lead generation, and sales acceleration. Proven track record in designing and implementing strategic campaigns that drive conversion and deliver high ROI. Skilled in market dynamics, personas, and segmentation, ensuring robust pipelines and sustainable revenue growth. Focused on balancing creativity with data-driven strategies to foster brand loyalty and achieve business objectives.

  • Vice President Marketing

    Feb 2024 - now

  • EMEA Marketing

    Jun 2022 - Feb 2024