Amanda Groher

Experience

• 

  Camuto Group

  Jul 2010 - Aug 2015

  Assisted the sales and customer service teams with orders, communication with accounts, and shipping inquiries.

  • Marketing Manager

    Jan 2015 - Aug 2015

  • Marketing Coordinator

    Jun 2013 - Dec 2014

  • International Account Coordinator

    Aug 2010 - Jun 2013

  • International Intern

    Jul 2010 - Aug 2010
• 

  Global Brands Group

  Aug 2015 - Apr 2021

  • E-commerce manager for Aquatalia.com: product imports and activations, imagery, homepage updates, paid media, SEO content. Revenue has doubled year over year from $7M to $14M.• Email content creation: create email calendar with the copy writer for 6 emails a week. Execute email deployment with website provider. • Oversee wholesale marketing: visual and copy needs, in-store assets, training tools, GWPS, lookbooks. • Retail marketing for Aquatalia store: selling tools, in-store assets, event planning. Develop ideas to increase traffic.• Campaign planning and execution for 4 seasons. Manage final assets and distribution. • Consumer research: focus group and survey execution.• Manage social media account and photo shoots for social media content.• Partner with PR team for product and celebrity placement.• Manage digital and print advertising campaigns. Show less

  • Senior Marketing Manager

    Jul 2018 - Apr 2021

  • Marketing Manager, Footwear

    Aug 2015 - Jul 2018
• 

  Constellation Brands

  Apr 2021 - now

  • Manage prisonerwinecompany.com • Oversee retention, loyalty, digital marketing, affiliate, and CRM strategy with a cohesive brand marketing message. Manage internal creative team• Launch new products across all marketing channels. Successfully launched Blindfold Blanc De Noir wine and the Complicit High West x Prisoner Wine Co. collaboration• Devise email and site content creation and strategy: product launches, promotions, brand building. Successfully launched Black Friday case sale with 50% revenue growth YOY.• Analyze monthly reports with best sellers, email and paid campaigns, and traffic sources. Use information to plan future monthly campaigns• Brief in all creative needs. Work with art director, copy writer, and graphic designer on all creative projects.• Launched SMS program for The Prisoner Wine Co with over 7k subscribers in 6 months and an average CVR that is 80% over the benchmark Show less

  • Ecommerce Marketing Manager

    Apr 2022 - now

  • DTC Marketing-Wine and Spirits

    Apr 2021 - Apr 2022