Amanda Groher

Amanda Groher

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location of Amanda GroherNew York City Metropolitan Area

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  • Timeline

  • About me

    Ecommerce Marketing Manager-Wine and Spirits ➜ Ecommerce Guru ➜ Brand Marketer

  • Education

    • Fairfield University

      2006 - 2010
      BS marketing and spanish

      Activities and Societies: Vice President of the Fairfield Equestrian team, Alpha Mu Gamma

    • University of Connecticut School of Business

      2022 -
      Master of Business Administration - MBA
  • Experience

    • Camuto Group

      Jul 2010 - Aug 2015

      Assisted the sales and customer service teams with orders, communication with accounts, and shipping inquiries.

      • Marketing Manager

        Jan 2015 - Aug 2015
      • Marketing Coordinator

        Jun 2013 - Dec 2014
      • International Account Coordinator

        Aug 2010 - Jun 2013
      • International Intern

        Jul 2010 - Aug 2010
    • Global Brands Group

      Aug 2015 - Apr 2021

      • E-commerce manager for Aquatalia.com: product imports and activations, imagery, homepage updates, paid media, SEO content. Revenue has doubled year over year from $7M to $14M.• Email content creation: create email calendar with the copy writer for 6 emails a week. Execute email deployment with website provider. • Oversee wholesale marketing: visual and copy needs, in-store assets, training tools, GWPS, lookbooks. • Retail marketing for Aquatalia store: selling tools, in-store assets, event planning. Develop ideas to increase traffic.• Campaign planning and execution for 4 seasons. Manage final assets and distribution. • Consumer research: focus group and survey execution.• Manage social media account and photo shoots for social media content.• Partner with PR team for product and celebrity placement.• Manage digital and print advertising campaigns. Show less

      • Senior Marketing Manager

        Jul 2018 - Apr 2021
      • Marketing Manager, Footwear

        Aug 2015 - Jul 2018
    • Constellation Brands

      Apr 2021 - now

      • Manage prisonerwinecompany.com • Oversee retention, loyalty, digital marketing, affiliate, and CRM strategy with a cohesive brand marketing message. Manage internal creative team• Launch new products across all marketing channels. Successfully launched Blindfold Blanc De Noir wine and the Complicit High West x Prisoner Wine Co. collaboration• Devise email and site content creation and strategy: product launches, promotions, brand building. Successfully launched Black Friday case sale with 50% revenue growth YOY.• Analyze monthly reports with best sellers, email and paid campaigns, and traffic sources. Use information to plan future monthly campaigns• Brief in all creative needs. Work with art director, copy writer, and graphic designer on all creative projects.• Launched SMS program for The Prisoner Wine Co with over 7k subscribers in 6 months and an average CVR that is 80% over the benchmark Show less

      • Ecommerce Marketing Manager

        Apr 2022 - now
      • DTC Marketing-Wine and Spirits

        Apr 2021 - Apr 2022
  • Licenses & Certifications

    • Level 2 Certification

      Wine & Spirit Education Trust
      Nov 2022
  • Volunteer Experience

    • Volunteer

      Issued by New York Junior League
      New York Junior LeagueAssociated with Amanda Groher