
Iram Cheema
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About me
Manager Customer Experience & Communication @ Telenor, Pakistan | LUMS EMBA'26 | Insead Strategy Execution | COPC Implementation Leader
Education

Institute of Business Administration, University of the Punjab, Lahore
2008 - 2012Bachelor of Business Administration (BBA) Marketing A-
Punjab College of Science
2006 - 2008FSc. Pre-Medical A+
The Punjab School
1995 - 2006Matriculation Science A+
Lahore University of Management Sciences
2024 - 2026Executive MBA Business Administration and Management, General
Experience

Descon Engineering
Jul 2011 - Jul 2011Intern Marketing
Telenor Pakistan
Jul 2012 - Aug 2012Intern Sales & Distribution
Telenor Pakistan
Mar 2013 - Oct 2023• Responsible for driving 'Customer First' agenda in the Organization at a broader level, with a key focus to Digital Products and Channels• Custodian of Customer Experience Policies and User Journeys of all Digital Products including Content, Gaming, M-Agri, M-Education, Digital Insurance • Responsible for reporting of all customer touchpoints including Physical, Virtual & Digital channels• Performance Management of Inhouse Teams and Outsourced Partners that are handling all customer interactions • Established Digital Distribution in Circle East as a lead; making it first Circle to execute this change successfully• Sales Planning & Campaign Management for Channel to win the set growth ambitions • Ensured best in class customer services at Franchises by empowering channel with all the right systems & processes • Campaign management [CSAT, MTA] along with insights generation • Reduced Customer Pain Points, identified at customer touchpoints by coordinating with Segments, Technology & PD• Improved Customer Satisfaction Levels [CSAT] as a resultant • Managed Outsourced Contact Center at TRG & Sybrid [Virtual & Digital Channels]• Relationship Management with vendors in order to achieve the set goals and ambitions • Lead live contact center queue management & reporting team• Managed contact center technology operations; acting as a liaison between channel & technology division • Responsible for Forecasting of customer interactions at customer touch points• Capacity planning, scenario planning and budgeting of contact center to ensure effective channel management • Real Time monitoring for contact center & generating alarms to improve responsiveness to calling customers• Reporting & analysis for contact center variables to drive channel rightly
Manager Digital Customer Experience & Design
Jan 2021 - Oct 2023Manager Reporting & Performance Management
Sept 2020 - Dec 2020Manager Channel Planning & Development
Aug 2019 - Aug 2020Manager Franchise Enablement
Aug 2017 - Jul 2019Manager Customer Centricity
May 2017 - Jul 2017Manager Outsourced Partners
Feb 2016 - Apr 2017Assistant Manager (Lead) Channel Operations
Sept 2015 - Feb 2016Assistant Manager Channel Planning
Nov 2013 - Aug 2015Channel Operations Executive
Mar 2013 - Oct 2013

Telenor
Nov 2023 - nowManager B2B Customer Experience
Licenses & Certifications
- View certificate

Nano Tips for Using ChatGPT for Business with Rachel Woods
LinkedInMay 2023 - View certificate

Project Management Skills for Leaders
LinkedInMay 2023 - View certificate

Learning Design Thinking: Lead Change in Your Organization
LinkedInNov 2021 - View certificate

UX Foundations: Storytelling
LinkedInMay 2023 - View certificate

Customer Experience: Journey Mapping
LinkedInNov 2021 - View certificate

Design Thinking: Customer Experience
LinkedInNov 2021 - View certificate

INSEAD
CVTrustSept 2017 
Design Thinking
Center for Executive Education, IBA KarachiApr 2025- View certificate

COPC Implementation Leader
COPC Inc.Dec 2016
Languages
- enEnglish
- urUrdu
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