Howard Chen , M.S.

Experience

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  Dentsu X

  Jul 2015 - Jul 2016

  Program Assistant-Digital Media Development Division

  ● Optimized online marketing process to meet advertising target milestone.● Developed digital advertising and kept high ad click rate of official website. ● Gleaned modern data and performed market research, plus aim to reach target audiences.

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  Military Police Training Center (Taiwan)

  Aug 2016 - Jul 2017

  Subsection Leader (Corporal)

  ● Led and trained 10-person squad to maintain full combat readiness.

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  Kingwhale Industries Corporation

  Aug 2018 - Jul 2019

  Account Manager

  ● Managed 12 clients of brands from the U.S. and Europe, a sales performance of $2.2 million, 625K yards.● Ensure adherence to technical and quality standards, while innovating for enhanced guest experiences and skilled in global supplier and brand relations, offering cross-functional technical support, and advancing sustainability initiatives.

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  阿迪達斯

  Aug 2019 - Aug 2020

  ● Managed kids distribution, got 10% annual performance growth, and a seasonal sales performance of $3.3 million. ● Analyzed sell-in and sell-thru data franchise stores to execute order management, enhancing customer sell-thru performance and maintaining a healthy inventory structure. ● Created a strategy to sell products each quarter based on understanding the product flow and market trends in your trade zone and consumer behavior.● Making and developing effective/professional sales presentations to multiple decision-makers.● Cooperated with cross-functional teams(product, merchandising, market, supply chain) to provide the best business development to customers. Show less

  • Account Manager

    Jan 2020 - Aug 2020

  • Product Training Specialist

    Aug 2019 - Dec 2019
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  Wisers Information Limited

  Sept 2020 - Jul 2022

  Account Manager

  ● Managed 30 clients, lead $1.5million growth in revenue for key accounts. ● Cooperate with cross-functional teams (IT and operation ) and to lead up a competitive solution for clients.

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  UO Sports Product Management

  Sept 2022 - Mar 2024

  Master Candidate

  ● Created a multi-training shoe with a durable engineered mesh upper and internal dynamic eyelets for stability.● Participate in the product creation process from briefing and design to final prototyping while ensuring timely delivery and approval of technical information and maintaining accurate BOMs.● Managed effective communication with overseas factory partners and material vendors.

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  Perry Ellis International

  Jun 2023 - Aug 2023

  Merchandising Intern- Nike Swim

  ● Review quantitative selling reports to perform analysis on seasonal best/worst sellers and to maximize opportunities.● Built up analysis tool in order to ensure every execution aligned with leadership strategy.

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  Nike

  Nov 2023 - Aug 2024

  Lead Buying Associate NA Women’s Apperal

  ● Partner with Merchants, Planners, and Allocators to drive operational excellence through order entry, contract administration, price maintenance, and system data management, resulting in 7.2M receipt units and $500M in FA24 to SP25 of sales.● Specialize in data-intensive merchandising roles, accurately managing 6000 SKU for seasonal Women's and Swim buys within SAP and systems while ensuring timeliness and process excellence across DIG and Stores. ● Resolve price discrepancies for stores, ensuring accurate pricing and seamless consumer experience. Show less

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  Nike

  Oct 2024 - now

  Senior Merchant, APLA Men’s Basketball