Steve Tatgenhorst

Experience

• 

  Chicago Beer Distr.

  Aug 1994 - Nov 1996

  Area Sales Merchandiser
• 

  Chicago Beer Distr.

  Dec 1997 - Feb 2009

  Area Sales Representative
• 

  City Beverage Illinois

  Mar 2009 - Jun 2011

  Territory Sales Manager

  Responsible for coaching and developing sales supervisors in respective territoryPosted positive sales results consistently resulting in current trends over 26% in respective territoryEffectively managed and increased company margin and profitability in respective territory

• 

  Lakeshore Beverage

  Jun 2011 - Mar 2017

  Successfully manage import / craft brands in order to maximize volume, share, space and gross profits.Maintain retail call frequency and continuous communications with suppliers, managers, team leaders and sales representatives at key accounts and across sales channels.Work to create and manage brand expense budgets to ensure profit and expense goals are met.Review, manage and control inventory in collaboration with select suppliers.Lead and direct communication strategies to 130+ sales representatives across 30 teams.Lead strategy meetings to define goals, evaluate current performance, and provide insight, innovation and critical thinking to product and category sales/marketing and promotions. Show less Directly responsible for the On Premise Sales and Marketing of Anheuser-Busch brands as well as other Craft/Imports that reside within the Lakeshore Beverage portfolio totaling 4.2 million cases and equaling $85 million in gross sales. Increased sales an average of 3% and profitability an average of 5.5% per year in On Premise Sales Manager role while building sustainable relationships with all suppliers along the wayOversee sales team of 45 people+ at Lakeshore Beverage in Chicago Illinois. Act as the liaison between Lakeshore and A-B/Craft Import sales management teams to execute both national and local brand marketing programs at the local level.Lakeshore Beverage ANHEUSER-BUSCH On Premise Sales-In 2014 responsible for sales of 3.6 million cases of Anheuser-Busch Brand and in 2015 sales of 3.7million cases of Anheuser-Busch resulting in a 1.4% increase in 2015 vs. 2014.Lakeshore Beverage ANHEUSER-BUSCH On Premise Chain Sales-In 2015 responsible for sales of 1.1 million cases resulting in a growth of 68,541 cases (+6.5%) vs. 2014.Lakeshore Beverage On Premise Craft & Import Sales- In 2014 responsible for sales of 550,000 cases of Lakeshore Beverage Craft/Brands resulting in a 116% increase vs. 2013 followed by 2015 being responsible for sales of 643,000 cases resulting in a 16% increase vs. 2014. Show less Responsible for Package Liquor Channel consisting of 900+ AB chain and independent retail accounts along with Drug Channel consisting of 323 Walgreens and 126 CVS chain stores with goals of growing both sales and market share.Managing 8 Team Leaders and 35+ Sales Reps within CBI Divisions.5 years experience as a Market Manager/Team LeaderIncrease sales and improve distribution of all CITY Beverage products in Chain & Independent Package/Drug Channel Accounts through the development and execution of sales and marketing to maximize volume, share and profits. - Manage, lead, motivate & develop 43 Sales personnel to achieve CITY Beverage sales goals. - Effectively communicate all relevant information provided by supplier Key Account Managers to the CITY Beverage Package/Drug Teams ensuring proper execution of Local & National programs. - Assist in the proper delivery of the sales budget through coordination with the Sales Manager in each of the 4 CITY Beverage Divisions. - Develop, coordinate, and implement pricing programs/strategy as they occur in the marketplace. - Develop Chain account relationships and understand their internal structure and decision making processes to accomplish desired results. - Ensure compliance with all legal guidelines, Ambassadors of Excellence and all supplier standards and policies. Show less

  • Import/Craft Brand Manager

    Jan 2016 - Mar 2017

  • On Premise Sales Manager

    Nov 2013 - Jan 2016

  • National Account Manager - Package/Drug Channel

    Jun 2011 - Oct 2013
• 

  Goose Island Beer Company

  Apr 2017 - now

  Sr. Sales Manager Goose Island Beer Co.

  • Sr. Sales Manager

    Nov 2019 - now

  • Chicago Sales Manager

    Apr 2017 - Nov 2019