Hasse Astrom

Experience

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  Sveriges Radio

  Jan 1980 - Jan 1990

  Previous work experience: CEO, telemarketer, radio host, etc.

  Swedish Radio, Advance Environmental Technology, Nordic Museum, Hotel Diplomat, Postal Service, Flottsbro ski slope, Pressbyrån, Mobil-Media, Hydra Media, Swedish Institute of Construction and Real Estate, and Construction Media Group.

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  The Swedish Armed Forces

  Jun 1984 - May 1985

  Traffic platoon commander (military service)

  Leadership and Military psychology. Theoretical pedagogy. Practical management and Training of traffic units. Location mapping, Calculation of bearing capacity, Traffic monitoring and Traffic directing etc.Trained to be responsible for and lead a force of about 30 "men".Military rank: Sergeant

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  StädgrossImporten

  Jan 1990 - Jan 2004

  Key Account Manager + Marketing Consultant, as a hired consultant

  Successful sales career on a commission basis. In addition to sales assignments on cleaning machines and floor care projects, I started and ran the industry magazine Städbladet for five years with photos, text, reports and scripts for cult series. Also started the training program Cleaning Academy, which lives on today.

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  Astrom Marketing

  Jul 1990 - now

  Owner

  In my own company, I have consulted mainly as marketing manager and carried out B2B marketing, concept development and sales for more than 30 years. I have for instance collaborated with the following companies:SUPPLIES DIRECT within PROCURATOR. Later employed there. The Procurator Group provides customers with clothing - personal protection - packaging - cleaning, hygiene & restaurant items. Silver medal in the 2023 EcoVadis sustainability rating. Supplies Direct is a subsidiary group with stores for professionals. The companies are part of the Opti Group (revenue €1.5 billion) and committed to the Science Based Targets initiative (SBTi).INNU-SCIENCE - biotechnology company with a vision to replace harmful chemicals with good bacteria.STÄDGROSSIMPORTEN - leading cleaning wholesaler. Show less

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  StädgrossImporten

  Jan 2005 - Oct 2015

  Marketing Manager as a hired consultant

  Designed products, packaging and fair displays. Created both paper and digital mailings. Started a number of websites. Contributed to a floor care hype and to creating the Butcher brand's cult status.In addition to market responsibility, also responsible for the customer's training program.

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  The InnuScience Group

  Sept 2009 - Dec 2013

  Marketing Consultant, hired

  Innu-Science är ett bioteknikföretag med vision om att ersätta skadliga kemikalier med goda bakterier.Utförde marknadsarbete på deltid: hemsida, trycksaker, brainstormresurs.Lanserade varumärket Innu-Science och bioteknik för städbranschen i Sverige och anordnade i samband med detta ett antal succéartade bioteknik-seminarier. Tog även fram etiketter, produktblad m.m.

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  Supplies Direct

  Nov 2015 - Apr 2020

  Marketing Manager

  As marketing manager, I launched a popular customer club and designed a flagship store with advertising monitors (SmartSign), brought in sponsored stands, administered events. Continued to run the customer magazine, held editorial meetings, went on reporting trips.At the same time, training responsibility for the Supplies Direct group.

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  Supplies Direct City

  Apr 2020 - Apr 2021

  Key Account Manager

  Responsible for key accounts: Siemens, Office Depot, ISS etc. Set up the Tricommerce purchasing system for all SATS gyms in Sweden and made the deal profitable for both parties. Started up the InExchange invoicing system for municipalities and others. Simultaneous marketing work and training responsibility for the Supplies Direct group.

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  Supplies Direct / Procurator

  May 2021 - Sept 2024

  Responsible for successful robot initiative within the Procurator group. Played a large part in making the conservative cleaning industry more effective with "Cobots"/assistants, where monotonous cleaning tasks and costly stress damage are avoided, also with a higher hygiene factor. As responsible also for IT security concerning the cleaning robots, in constant dialogue with IT at hospitals/regions, airports, municipalities. Daily contact with Asian robot supplier on technology and sales/market. At the same time responsible for marketing and customer training program regarding Supplies Direct. Show less

  • Product Manager

    May 2022 - Sept 2024

  • Category Coordinator + Marketing Coordinator

    May 2021 - Apr 2022