Jessica Berkelman

Experience

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  UnitedHealth Group

  Jul 2013 - Dec 2013

  Project Coordinator Intern

  Content Management: used SharePoint Designer to update website for internal members use dailyEvent Planning: deploy staff to educate potential customers about benefitsProject Management: manager of technical training for website renovation to over 350 accountsLeadership: led multiple webinar presentations on open enrollment software upgradeCommunication: sent weekly emails encouraging over 150 internal members to attend upcoming benefit meetingsCollaboration: manage a vendor relationship by facilitating communication between internal members and account teamProblem Solving: documented issues from open enrollment hotline and trainings to create helpful training manuals to send to our clients Show less

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  Minnesota Timberwolves

  Oct 2015 - Apr 2016

  Community Relations Assistant

  Assisted with Timberwolves VIP guests at home games and other tasks during game night/events.Assisted with building 'Tickets for Kids Program' and the 'Starting 5 reading program'.Partnered with local nonprofits and athletes to host numerous events such as, Military Open Practice, and Holiday Shopping.Managed all vendors for Taste of the Timberwolves event.

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  AutoMotion Dealer App

  May 2016 - Oct 2017

  Product Marketing Manager

  Managed company introductions to new business opportunities by developing compelling messaging to highlight our value proposition.Traveled across the U.S to present our value proposition to large dealer groups to acquire new clients and continuously promoted product upgrades to up sell our pre-existing clients.Collaborated cross-functionally to analyze data and transform it into actionable outcomes for our clients on a monthly basis.Recruited and managed 14 sales members to onboard more than 2,500 accounts allowing the business to grow and scale more efficiently. Show less

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  Twin Cities Business

  Oct 2017 - Apr 2019

  Marketing Manager

  Managed all revenue generating projects and products for the sales team related to print, digital, and event sponsorship sales for multiple local award-winning magazines.Hired, trained, and supervised event coordinator and marketing intern in the planning and execution of 15-20 event forums and award programs.Created and managed all event marketing materials and timelines requiring ongoing prioritization and problem-solving solutions. Coordinated agenda for off-site team meeting and sales summit. Partnered with creative department in all stages of the creative process to develop a new logo, event materials, and sales promotion pieces. Show less

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  Fourteen Foods

  Apr 2019 - Mar 2020

  Community Marketing Manager

  Developed and maintained strategic marketing plans for 36 Dairy Queen locations in Tennessee maintaining a budget totaling $100,000.Increased sales, traffic counts, customer conversions and redemption by forming over 400 connections with local community influencers and developed innovative marketing materials.Collaborated with non-profit organizations to execute fundraising events reaching over $8,800 and generating $88,000 in sales for 2019.Planned and executed monthly social media promotion/campaigns for over 220+ locations geared to influence consumer’s decision making.Created integrated marketing campaigns by working with creative to develop innovative tactics to engage consumers. Show less

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  CRISP & GREEN®

  Nov 2020 - Mar 2021

  Chief Of Staff
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  UnitedHealth Group

  May 2021 - now

  -Ideate, build, promote and deploy new marketing strategies in partnership with Creative and agency partners- Manages the marketing communication strategies that deliver the full funnel approach from awareness to acquisition and member engagement and retention to build meaning in the brand and loyalty among members- Manages plan year messaging, value props, creative campaigns and thought-leadership content- Ensure marketing teams are current on competitive market dynamics , changing media habits and shifting audience needs- Guide consumer and brand researching to inform strategies in partnership with internal and external research agencies - Support the development of UHC Medicare Plans multiculutral strategy Show less -Develop and execute local media strategies for 7 markets in collaboration with sales and health plan leadership-Have knowledge of CMS requirements for creation of marketing materials and sales activities-Work with internal and external agency partners in the development of marketing assets-Maintain collaborative relationships with the national sales, health plan leadership and field sales agents-Provide reporting and understanding around local campaigns to sales and health plan leadership-Manage an overall marketing budget of 3.5M -Manage the set-up and the delivery of field marketing materials; this includes updates for brand and for benefit/product changes each year-Minnesota campaign delivered 100+ impressions jumping 10% YOY Show less -Helped develop and manage weekly and monthly social media editorial calendars-Edited compelling copy for social media posts across LinkedIn, Twitter, Facebook, serving as the voice of the company-Scheduled posts in Sprinklr and monitor day-to-day activity-Worked with the internal stakeholders in marketing, sales, and research to plan and implement social media campaigns-Advised on best practices and conduct A/B testing to maximize ad spend, generate sales leads, and meet campaign objectives-Monitored campaign progress and make adjustments in-the-moment-Tracked performance metrics in Sprinklr, Google Analytics, and native social platforms to understand trends and make data-driven decisions about campaign strategy-Reported on performance to key stakeholders to demonstrate ROI and communicate value of social media Show less

  • Associate Director of Marketing | UnitedHealthcare

    Apr 2024 - now

  • Marketing Manager | UnitedHealthcare

    Sept 2022 - Apr 2024

  • Social/Paid Media Specialist | Optum

    May 2021 - Sept 2022