
Maísa Benatti
Fashion Designer - Leather bags and accessories

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About me
Chief Product Officer | Aiuta
Education

Universidade do Vale do Itajaí | Univali
2007 - 2008Bachelor's degree International RelationsActivities and Societies: SAONU (Simulação da Assembleia da ONU) 2009

Universidade Feevale
2009 - 2014Bachelor's degree Fashion Thesis Grade: 10\10 A+Thesis Subject: The masculinization of womenswear in the 1920s and 1930s: Analysis on Marlene Dietrich as a fashion icon.

Universidade de Lisboa
2014 - 2016Master of Science (M.Sc.) Fashion Design Thesis Grade: 20\20 A+Thesis Subject: The effects of globalization on the fashion industry - Fashion ecosystem map

Universidade do Vale do Rio dos Sinos
2008 - 2009Bachelor's degree Economics
Experience

Lumiere Soleil - Leather handbags
Jan 2010 - Dec 2010Fashion Designer - Leather bags and accessories
Solange Flesch
Nov 2010 - Dec 2013Custom-made luxury gowns - Bridal Custom-made luxury gowns
Fashion Designer - Gowns
Aug 2011 - Dec 2013Fashion Design - Internship
Nov 2010 - Jul 2011

Maisa Benatti
Jun 2012 - Jul 2014Fashion Trend Researcher | Leather industryMacro and micro industrial trend analysis Focus on the leather industry (shoes, bags and accessories)Clients: Killing SA | Leather Day | Mark Leader

Universidade de Lisboa
Sept 2014 - Sept 2016MSc. Fashion | Globalization - Fashion Ecosystem 4.0Area of study: Fashion industry ecosystem changes in the context of the 4th industrial revolution

Wall Street English
May 2016 - Oct 2017Corporate Relationship Manager
FARFETCH
Nov 2017 - Jul 2022Areas of focus: - Size & Fit: Experience and data products (ML)- Product Visualization (2D, 3D, AR, VTO) Areas of focus: Size & Fit | Beauty Understanding fit and product dimensions - Augmented Retail (AR) - Artificial Intelligence (AI) - Virtual Try On Area of focus: Size & Fit Understanding Size Conversions and fitting advice - Artificial Intelligence - Augmented Retail Europe | North America | Middle East APAC | Australia | New Zealand
Senior Product Manager | Product Consideration
Jan 2022 - Jul 2022Product Manager
Feb 2021 - Jul 2022Associate Product Manager
Oct 2019 - Jan 2021Senior Customer Service Advisor
Jul 2019 - Oct 2019Customer Service Advisor
Jan 2019 - Jun 2019Customer Service Advisor
Nov 2017 - Dec 2018

Amazon
Aug 2022 - Sept 2023Senior Product ManagerAreas of focus: - Helping customers find items that fit & flatter - Returns reduction

FARFETCH
Sept 2023 - May 2024Principal Product Manager | Discovery, Personalization & Intelligence | Generative AILeading genAI innovation and ML platform teams. Shaping marketplace and B2B AI strategies for the Farfetch group.

Aiuta
Jun 2024 - nowChief Product OfficerLeading Product, Design and UX Research functions for our B2B and B2C products.
Licenses & Certifications
- View certificate

Agile Fundamentals: Scrum and Kanban
Jeremy Aschenbrenner - The BA GuideNov 2019 - View certificate

Product Management 101
Todd Birzer - Product management consultingNov 2019 - View certificate

Team workflows in JIRA
Dan LeFebvre - Best-selling instructorNov 2019 - View certificate

Negotiations for Product Managers
PRODUCTIZEDSept 2020 
Certified Scrum Product Owner®
Scrum AllianceJun 2020- View certificate

HTML | CSS | Javascript
SheCodes WorkshopsApr 2020 
Entrepreneurship Beyond Boundaries
Iowa State University - Ivy College of BusinessJul 2017- View certificate

Digital transformation and Industry 4.0
ICAN ConsultancyApr 2020
Languages
- poPortuguês
- inInglês
- esEspanhol
- alAlemão
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