John Corcoran

Experience

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  Star Sprinkler -Tyco Fire Protection

  Jan 1993 - Jan 1999

  Marketing Manager

  Marketing generalist for privately held fire sprinkler manufacturing division of Grucon, Inc.Responsible for all aspects of marketing: ¬ product line management, advertising campaigns, trade show coordination, public relations, pricing policy, and distributor relations.

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  Tyco Fire Suppression & Building Products

  Jan 1999 - Jan 2008

  Directed team of 20 Customer Service Representatives, Supervisors and Manager responsible forUS$200 million revenue account base within the Americas, Israel, and sister divisions in international regions.Implemented automated electronic order acknowledgments, advance shipment notifications, and electronic invoices, reducing Days Sales Outstanding (DSOs) by 3.1 days by reducing order-to-cash cycle.Supported revenue growth from US$3 million to US$12 million during first three years of operation of newly-launched Mechanical Product Segment without internal headcount increase.Led Six Sigma project to identify and resolve root causes of price errors. Implemented and enforced procedures to eliminate price discrepancies caused by most common failure modes, reducing price errors and resulting pricing credits by 11.5%. Show less Responsible for transforming analytics, reports, and marketing analysis for three distinct operating companies (Central Sprinkler, Gem Sprinkler, and Star Sprinkler) into single, coherent, company-wide entity. This effort required complete product line assessment to identify, classify and measure equivalent products across brands, sales organizations, customer channels, and geographies.Led Commercial product line rationalization and consolidation efforts to identify product line redundancies, potential application gaps, approval gaps, and potential market acceptance risks. Successfully eliminated 10,000+ redundant products, creating the industry's most comprehensive product offering while concurrently reducing raw material, WIP, and finished goods inventory. Savings of US$10 million over five-year period while improving line and order fill rates with no negative impact to product portfolio. Show less

  • Manager, Customer Service

    Jan 2004 - Jan 2008

  • Manager, Sales & Marketing Analysis

    Jan 1999 - Jan 2004
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  Tyco Fire Suppression & Building Products

  Nov 2008 - Sept 2011

  Director of Commercial Operations

  Designed, developed and implemented Americas Sales Incentive Plan for US$800 million division of Tyco International Ltd. Program shifted sales team's focus from strictly revenue-based plan to incentivize growth of high-margin products, customers and drive price productivity to offset raw material cost increases. Generated US$45 million in price productivity in Fiscal Year 2009.Drove cross-segment sales behaviors through adoption of Customer Relationship Management (CRM) tool and special sales incentive to maximize revenue opportunities for multiple business segments within TFPP. At close of FY2009, 750 cross-segment opportunities valued at over US$20 million had been captured within CRM system.Improved forecast accuracy by 12% over 2-year period. As part of this initiative, additional stakeholders from Product Management, Business Development, and Finance were introduced into the process.Developed SAP-based Quotation Management System (QMS), creating a centralized repository for quotations and uniform Delegation of Authority (DoA) rules to enforce levels of pricing deviation based on company/product/account profitability rules. Show less

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  Holifsa Inc.

  Sept 2011 - Dec 2014

  Business Development Director

  Company Officer at New York-based residential life safety corporation.Incorporated in 2012, our unique, patented life safety system has been in development for the past 5 years and is currently undergoing beta site construction and testing.As the Director of Business Development, my primary areas of focas includes:~ Market Research and Analysis~ Brand Management~ Strategic and Tactical responsibility for all aspects of Marketing Communication activity including (but not limited to) Website development and delployment, Social Media, Technical and Promotional literature, Print and Electronic advertising, Public Relations, Trade Show and special event activity.~ Develop and test various commercialization strategies ~ Conduct individual and group-based voice-of-customer interviews and analysis~ Identify and quantify current and future potential global target markets~ Engage potential Channel Partners, Suppliers, and Original Equipment Manufacturers (OEMs) Show less

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  Victory Fire Protection, Inc.

  Jun 2013 - Dec 2013

  Marketing and Purchasing

  Responsible for development and execution of Marketing program for Mid-Atlantic Residential and Commercial Fire Protection Contractor. • Improving mix of service:installation by focusing marketing and sales activity to emphasize value proposition throughout the lifecycle of property ownership.• Responsible for re-branding organization through complete website redesign, logo usage, print material, signage (company vehicles). • Creating direct mail/email marketing program targeting former accounts, owners of property protected by Victory Fire systems.• Creating processes to track win/loss/delay of construction projects, service contracts, inspection contracts.• Developing formal processes for vendor evaluation, product portfolio, pricing and procuring all materials and services. Show less

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  Globe Fire Sprinkler Corporation

  Dec 2013 - May 2019

  Responsible for all Marketing/PR activity for US-based manufacturer of sprinklers, valves and accessories for the Fire Protection Industry.

  • Senior Communications Manager

    Jun 2016 - May 2019

  • Director of Marketing and Information Systems

    Dec 2013 - Jun 2016
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  Reliable Automatic Sprinkler Co., Inc.

  May 2019 - now

  Working as a member of Reliable's Marketing Team, with emphasis on:Developing overall digital strategy; Leading and implementing the digital strategy;Providing support across the overall marketing and business development program

  • Marketing Director

    Jan 2023 - now

  • Marketing Manager

    Jul 2021 - Jan 2023

  • Digital Marketing Manager

    May 2019 - Jun 2021