Ramesh Kumareson

Experience

• 

  IDM Computer Studies Private Limited

  Dec 2007 - Nov 2011

  Diploma in ICT - FICT ModulesNCC - IDCS (considered equivalent to the first year BSc (Hons) Degree) - Systems Development, Web Design SubjectsNCC - IADCS (considered equivalent to the second year BSc (Hons) Degree) - Advance Web DesignHigher Nations Diploma - Web Technologies, System AnalysisUniversity of Greenwich (Final Year of Top Up Degree) E-Commerce and Information Systems Management SubjectsInstructor for Special IT related Banking ExamsOpen Source Technologies Coordinator Show less

  • Co-ordinator Business School

    Dec 2010 - Nov 2011

  • Lecturer

    Dec 2007 - Nov 2011
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  Dialog Axiata PLC

  Nov 2011 - Dec 2018

  Responsible to create, develop and execute activities related to mobile commerce & digital advertising product development to suit the current digital products and manage the new digital product development funnel.Manage the processes of the product development funnel from creation, execution, development and operations with regards to current and new digital products used within the portfolio.Responsible to drive and achieve direct revenue targets through activations, campaigns and usage of digital advertising inventories.Research and evaluate new avenues of customer engagement to expand Digital Advertising Inventory and Set-up dashboards & generate reports to track the existing product performance.Further, Identify the requirements and build an automated process for smooth procedure and Actively work on compliance management to maintain high customer satisfaction.Responsible to develop the marketing plan for all the products and ensure the quarterly plans and budgets are allocated (B2B and B2B2C Marketing campaigns) Show less Responsible for OTIF deployment of marketing campaigns to deliver 80% of the campaigns on time.Monitor competitor activities to update management on competitor activities time to time.Manage internal stakeholders to liaise with BU & maintain operational activities related to product development.Robust day to day operational system in order to create an efficient workflow environment.Manage all key marketing projects to develop activation plans for campaigns & successfully execute all activities specified.Check product and funnel management team of job progress constantly and bring out excellence in execution and time to market.Deliver on agreed KPI’s. evaluate performance of every campaign & make sure the agreed KPIs are deliveredEnsure 4D module is adopted in order to control budgets.Drive & establish strong relationship with internal functions & other key external stakeholders in order to develop & implement key brand strategies & activities.Drive innovation in product, packaging & communication in order to ensure leadership status of the brand. Show less Analyze, identify gaps in the market, seek New Market Opportunities, Strategize and develop new products or services to increase revenues by ways of using non-core / non-traditional Dialog products and services Manage and Execute Business opportunities identified in the B2B and B2C space, taking into account the end to end Business of Dialog Develop partnership and alliances, whereby new innovation driven products and services can be taken to new and existing markets to increase the group revenues through Market Development and Business Expansions Identify potential partners to fulfill market opportunities across market segments through Joint Ventures and Partnerships and deploy products and services to the identified segmentsCatering to the real needs of consumers who look for smart ways of transacting business with the use of Digital Technologies Show less

  • Unit Manager - Business Development & Innovation

    Jun 2017 - Dec 2018

  • Brand Manager - Group Marketing

    Mar 2015 - May 2017

  • Specialist - Business Development

    Apr 2014 - Feb 2015

  • Senior Executive - Business Development

    Dec 2012 - Apr 2014

  • Senior Executive - Product Management

    Nov 2011 - Dec 2012
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  ADA

  Jan 2019 - now

  As the Regional Head of Business Messaging at ADA, I oversee the strategic direction and operations of the Business Messaging vertical across the Asian Pacific region. My responsibilities include sharing the P&L responsibility, enabling new product portfolios, building partnerships with OTT channels, and identifying monetization opportunities.I work closely with the Managing Director of CES and other Country Directors to drive financial performance and profitability. My role involves identifying market-specific OTT channels, such as WhatsApp, LINE, and Viber, to facilitate effective two-way communication capabilities and enhance customer engagement.I proactively develop product roadmaps, identify business opportunities, and synergize solutions with telco-media advertising inventory. By nurturing partnerships with OTT channel providers, I enhance our service offerings to meet the business objectives of our customers.Collaboration is key, as I work with Country Directors, Growth Teams, and Account Managers to facilitate go-to-market initiatives and ensure successful product rollouts. I maintain a disciplined approach to pipeline planning, forecasting revenues from multiple channels, and driving higher Net Revenue.In addition to regional responsibilities, I leverage global products like WhatsApp to align our strategies with global platforms and capitalize on opportunities in the dynamic Asian Pacific region. Show less During this short tenure, I held a pivotal role focused on comprehending the evolution and growth of OTT messaging channels and their implications for our telco-led business and inventory. Through conducting extensive technical evaluations, I devised strategic initiatives to maximize the benefits derived by both our clients and their customers from these channels.A key aspect of my position involved closely monitoring the trends, usage patterns, user engagement, and monetization opportunities within the OTT messaging landscape. By remaining up-to-date with industry advancements, I successfully identified opportunities for our clients to effectively leverage these channels, thereby bolstering their customer engagement and fueling business growth.Working collaboratively with cross-functional teams, I spearheaded the development of comprehensive strategies and frameworks to seamlessly integrate OTT messaging channels into our existing customer engagement solutions. This encompassed analyzing market dynamics, understanding client requirements, and aligning our offerings to cater to their evolving needs in the fast-paced digital environment.By proactively addressing the impact of OTT messaging channels on our telco-led business and inventory, I ensured that ADA and our clients were well-prepared to navigate the shifting digital landscape and capitalize on emerging opportunities. Show less As the Regional Director of Reach Business Development at ADA, I had the opportunity to oversee marketing operations across multiple markets, including Indonesia, Bangladesh, Sri Lanka, and Cambodia. During my tenure, I successfully extended ADA's business operations into Cambodia, strategically expanding our reach and driving growth in the Telco Operations vertical.In this role, I was responsible for identifying and capitalizing on new business opportunities within the region. I implemented innovative technologies and products to support existing businesses and align them with their Reach Business objectives. By building strong relationships with Telco partners and Technology vendors, I negotiated and closed impactful deals that drove revenue and accelerated market expansion.To stay ahead of the rapidly evolving digital landscape, I continuously enhanced my knowledge of current market conditions and industry trends. This allowed me to make informed decisions, drive strategic growth initiatives, and position ADA as a leader in the region.It was a privilege to lead a dynamic team and collaborate with diverse stakeholders to achieve outstanding results. I am proud of the accomplishments we achieved together, and I look forward to leveraging my experience and expertise to drive future success in the digital marketing industry. Show less As the Director of Business Development and Innovation, I played a pivotal role in spearheading ADA's entry into the Sri Lankan market. With a focus on establishing strong business operations, I successfully set up ADA's office and led the company's growth in Sri Lanka.In this capacity, my primary objective was to identify and capitalize on new business opportunities specific to the Sri Lankan market. I worked closely with Telco partners, leveraging my expertise in market analysis and relationship management to build key alliances and negotiate favorable business deals.A key aspect of my role was managing the existing product portfolio and developing market-specific offerings. By tailoring pricing strategies and closely monitoring market trends, I ensured ADA's products met the unique needs of the Sri Lankan market. I also fostered collaboration across cross-functional teams to implement new products and drive innovation.My efforts extended beyond business development. I actively promoted knowledge sharing among team members and facilitated talent development within the Sri Lankan market. Through my leadership and strategic approach, I successfully established ADA as a prominent player in Sri Lanka's business landscape.Overall, my role as Director of Business Development and Innovation in Sri Lanka was instrumental in ADA's growth and success in the local market. Show less

  • Regional Head of Business Messaging

    Mar 2022 - now

  • Regional Head - Customer Engagement Solutions

    Sept 2021 - Mar 2022

  • Regional Director, Reach Business Development

    Feb 2020 - Sept 2021

  • Director - Business Development and Innovation

    Jan 2019 - Feb 2020