Tim Herscovitch

Experience

• 

  Classical KUSC

  Jan 2013 - Apr 2015

  Interactive Content Lead

  Responsible for spearheading content strategy across the constellation of Classical KUSC apps and websites. Product lead for several incubator-style app projects, resulting in 2 Webby Awards and 2 SXSW Interactive nominations.

• 

  Los Angeles Valley College

  Aug 2013 - Aug 2021

  Adjunct Assistant Professor
• 

  Marketingism LLC

  Jul 2016 - Dec 2020

  Founder, Chief Creative Officer

  Co-own/operate Marketingism LLC, a full-service digital marketing agency helping companies of all sizes grow. Strategize and execute website development, SEO, PPC, GMB, and email marketing programs to turbocharge businesses' revenue scale, discoverability, and lead generation.

• 

  CBDfx

  Jul 2019 - Nov 2020

  Director of E-Commerce

  Global director of e-commerce for CBDfx, one of the largest privately held CBD companies in the world.

• 

  Sunday Scaries CBD

  Dec 2020 - Feb 2022

  Director of Performance Marketing

  Responsible for topline ecommerce revenue growth and customer acquisition for Sunday Scaries, a major national CBD brand. Leading campaign strategy and execution across all acquisition channels including paid media, SEO, podcast and affiliate marketing. Spearheading web development on a cutting-edge headless Shopify build with an emphasis on subscription commerce growth.

• 

  BOL Agency

  Feb 2022 - Sept 2024

  Executive leader at BOL, a Forrester's Top Agency and B2B Marketing's Interactive Agency of the Year. Spearheading digital growth strategy and highly attributable traffic and revenue KPI attainment for clients including several Fortune 500 companies, as well as for BOL Agency itself. Leading two agency departments (SEO & Analytics) to achieve revenue growth, churn reduction, and deep client/team satisfaction. Establish repeatable team processes, oversee departments' P&L, and drive top-down strategy for high-profile clients as well as internally. Develop and lead teams in executing organic growth and acquisition strategy for clients including major national and global brands.

  • Senior Director, Growth

    Jan 2024 - Sept 2024

  • Senior Director, SEO & Analytics

    Jan 2023 - Jan 2024

  • Director of Search

    Feb 2022 - Jan 2023
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  Power Digital Marketing

  Sept 2024 - now

  Director of Strategic Growth

  Unlocking data-driven strategy and incrementality for clients at Power Digital, an award-winning growth marketing and technology firm.