Elena Gilg

Experience

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  Qmedia

  Jan 2011 - Jan 2015

  SEO & Content Manager

  ● User journey: continuous optimization of user experience (UX) and usability● Search engine optimization (SEO): onportal and offportal optimization of mentioned websites● Styling: implementation of graphic design on this websites (e.g. HTML)● CMS: further development of the content management system (CMS) templates used (tool: Wordpress)● Management of collaborating contractors, e.g. authors● Backlink building: planning and constructing of new websites and satellite pages to support main page Show less

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  Telefónica Germany

  Jun 2015 - Mar 2016

  UX Manager

  ● Assistance of project board: monitoring of progress, deadlines and overall status of projects● UX: Optimization of the user journey on website / portal management, e.g. via design of mock ups● Managing of collaborating contractors, e.g. design and UX agency● Execution and control of SAP accountingData analysis: reporting, monitoring and analyzing of conversion-relevant KPIs to derive next steps● Requirements analysis: ensure and improve user experience, e.g. by identifying stepping stones in user journey via testing Show less

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  Everskill GmbH

  Mar 2016 - Jul 2016

  Market Analyst

  ● Market analysis: benchmarking and analysis of apps and functionalities of competitors● Customer journey: Optimization of UX of the elpt mobile app, drawing up of functional design● Requirements analysis: roadmap of future functionalities and features

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  Westwing Home & Living

  Mar 2016 - Nov 2016

  SEO & SEA Manager

  ● Search engine advertising (SEA): creation, coordination and controlling of Adwords campaigns and bid management● Search engine optimization (SEO): optimize free search awareness of websites via onsite and offsite optimization● Data analysis: reporting, monitoring and analyzing of conversion-relevant KPIs to derive recommendations for action● Managing of collaborating contractors, e.g. writing agencies and affiliate partners

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  Telefónica Germany

  Jan 2017 - Jul 2018

  Online Marketing Manager (Targeting)

  ● Managed online advertising placement and personalization strategy, targeting 10M+ monthly visitors.● Automated data aggregation and created a dashboard to visualize insights and KPIs, consumed by 3 teams and senior leadership, leading to improved KPI behavior discoverability, reducing time for corrective action from 7 days to 1 day.● Revamped audience group definitions, leading to increase in click and conversion rate.● Leveraged data analytics tooling within Excel and Power BI to derive strategic data driven decisions.● Drove adoption of automated solutions within the adserver to cross-department stakeholders.● Conducted A/B and multivariate testing in order to identify best performance.● Evangelized adserver across multiple departments and teams to grow power, speed and data sources.● Product management of adserver by identifying and prioritizing requirements and ensuring implementation. Show less

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  Microsoft

  May 2019 - Nov 2019

  Strategic Account Specialist (HCL)

  ● Drove analyses for the management and optimization of accounts of the highest level strategic advertisers on Bing Ads, conducting large bulk operations to enable quick and broad changes and troubleshot errors within accounts and reports.● Responsibilities included accelerating processes and conducting proactive analyzes to close gaps and find high impact marketing opportunities, provide custom (reporting) solutions and telling the customer KPI’s story in a way easy and quick to understand.● Identified stumbling blocks as well as stepping stones to simplify daily work, for the Strategic Account Specialists as well as the Account Manager and Executives.● Working in tandem with Account Managers and Executives to ensure the success of their books of business, define performance opportunities and assist in optimizing spend, marketing performance and resources, thus helping our largest strategic clients. Show less

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  New Engen, Inc.

  Jan 2020 - Mar 2020

  Performance Marketing Associate

  ● Strategized, implemented and executed direct response focused B2C social media campaigns of multiple customers simultaneously, managed audiences and adapted targeting strategies.● Delivered weekly analyses, informing clients and teams on metrics, trends, and business initiatives, as well as next steps and learnings.● Built multi-level Excel dashboards for faster data analysis and enabled team to derive actionable insights and provide explanations about performance ad hoc.● Formulated creative direction and brand voice, developed multi-variable tests for optimal performance and deep insights.● Conducted big picture analyses about client's current user perception in search and social media, concluding next steps and trouble shooting. Show less

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  United Internet AG

  Oct 2020 - now

  Technical Admanager