Aydan Maharramova

Experience

• 

  Unibank

  Jun 2019 - Aug 2019

  Credit Department

  - Created bank accounts for new customers- Assessed the creditworthiness of customers- Made international money transactions and documented them in the banking system- Processed a range of documentation and entered information into databases

• 

  Ferrum Capital

  Jan 2021 - Nov 2021

  - Conduct marketing research in the same sphere- Project initiation, planning, and coordination- Managing and supervising website content- Trained, coached, and supervised new staff members- Supervised and delegated tasks to teams - Running marketing campaigns, including social media, email marketing, and creating landing pages- Developing marketing strategies for the company- Generally updating the social media accounts- Analyzing the effects of advertisements

  • Marketing Specialist

    May 2021 - Nov 2021

  • Junior Marketing Specialist

    Jan 2021 - May 2021
• 

  Kapital Bank

  Sept 2021 - now

  - Lead and inspire a collaborative product marketing chapter - Provide mentorship and professional development - Develop and execute marketing strategies- Oversee cross-channel campaign planning and execution - Ensure alignment with brand messaging- Collaborate with sales, product, and customer support - Facilitate effective communication- Share marketing insights and conduct team training - Use analytics to optimize campaign performance A team member in the Agile scrum- Creating mass and targeted campaigns to increase cross-sell sales- Managing campaigns throughout customer lifecycle- Monitoring and tracking campaigns' performance to ensureeffectiveness of communication- Identifying market trends and preparing relevant product ideas- Translating analytics into clear insights

  • Product Marketing Process Owner

    Oct 2023 - now

  • Campaign Value Manager

    Sept 2021 - Dec 2023