Melissa Wayne, MBA

Experience

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  Network Printing, Inc.

  May 2000 - Aug 2010

  Director of Marketing And Business Development

  Responsible for print projects from conception to completion. Expanded business nationally and penetrated highly competitive markets such as New York and Boston. Successfully led and set the strategic direction for corporate marketing and brand identity - designed graphics for flyers, signage, postcards, and website and executed outbound marketing strategies that included radio, magazine, and newspaper ads.

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  Rice's Pharmacy

  Jun 2012 - May 2015

  Director of Team & Community Relations

  Marketing activities including social media management, website design and tracking through the conversion funnel. Managed business operations involving: developing and implementing public relations strategies, process improvement, coordinating events, overall project management and communicating corporate vision.

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  Rice's Pharmacy

  Jul 2015 - May 2018

  Marketing Director

  As the Marketing Director at Rice Drugs, I led and executed strategic marketing initiatives to promote the brand as a trusted and innovative pharmaceutical solution provider. Working closely with the executive team, I helped drive business growth, enhancing customer engagement, and increasing overall brand awareness.

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  VSI Leadership

  Jan 2018 - now

  Managing Director

  Specializing in crafting and implementing strategies that align business objectives with human capital needs. My proficiency includes organizational development, talent management, change management, and performance optimization. Leveraging a holistic approach, I have successfully guided numerous companies through complex challenges, resulting in enhanced efficiency, employee engagement, and sustainable growth.

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  Chick-fil-A Restaurants

  Jan 2018 - Jun 2018

  Talent & Marketing Coordinator

  With a deep understanding of the local market dynamics, I collaborated closely with our franchise owner and management team to develop innovative marketing initiatives to align with business objectives.

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  VSI Creative

  May 2018 - now

  Owner and Managing Director

  In my capacity as Owner and Managing Director at VSI, I steer the company and guide clients with new marketing strategies to tell their story better. My keen focus is on implementing a strategy that includes content marketing, website development, SEO, and inbound marketing.

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  Servpro Construction (Provision Builders, LLC)

  Dec 2022 - now

  Partner and Licensed Builder

  As a licensed builder for Servpro Construction, I help oversee projects from inception to completion with attention to quality, safety, and client satisfaction.