Susan Spoden

Experience

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  Medtronic

  Jan 1998 - Jan 2004

  Sr. Marketing Manager, Neuro-Pain, Heart Valves and Cardiology

  Led cross-Neuro business team (pain, movement disorders and incontinence) in development of programmer strategies. Led development and implementation of business plans for the Freestyle heart valve franchise and managed Repair Marketing Manager and Specialists.Achieved 20% growth in 6 months for a niche biological heart valve product. Developed key opinion leading surgeons and cardiologists for peer influence programs, achieving an ROI of 30 – 40% per quarter. Initiated Repair Specialist position and program for surgeon procedural support. Developed a unique Internet strategy that resulted in $1.2 million in incremental revenue for heart valve repair business. Increased sales of repair products by 36% in a market growing at 10%. Partnered with physicians to design and launch globally, a new semi-rigid annuloplasty band to penetrate the largest mitral valve repair segment. Developed and launched a new bipolar epicardial pacing lead globally and implemented numerous lead franchise improvements. Created and managed a 12-member Cardiology Speakers Bureau/Advisory Board to drive peer influence programs, presentations, and publications. Designed an educational cardiology program in conjunction with the American Heart Association to introduce the patient benefits of stentless valves to referring cardiologists. Developed a two-day European Society of Cardiology Heart House program taught by leading cardiologists on stentless heart valves, echocardiography, and patient outcomes. Show less

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  St. Jude Medical

  Mar 2005 - Dec 2013

  Championed strategic planning, customer requirements development, positioning, promotions, training, and global launch execution for an aortic heart valve - increasing revenue share by 21% in a market growing at 8%, resulting in $130 million in incremental revenue in one year. Developed a major global campaign for two 20-year clinical publications on tissue valve durability for increased product adoption. Managed marketing staff responsible for market-leading mechanical valve business. Performed percutaneous mitral valve repair product design research with customers. Acted as interim department director. Show less

  • Global Senior Marketing Manager, Transcatheter Heart Valves

    Jul 2012 - Dec 2013

  • Sr. Marketing Manager/Global Group Manager, Heart Valves

    Jul 2008 - Jun 2012

  • Sr. Marketing Manager, Electrophysiology, International

    Mar 2005 - Jul 2008
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  S.A. Spoden Consulting, LLC

  Jul 2014 - Jun 2021

  Marketing Consultant

  Confidential marketing consulting services for medical device companies and healthcare organizations.AbbottAlliqua BioMedical, Inc.Boston Scientific, Inc.Cardiovascular Systems, Inc.HealthFactors, Inc.RespirTech

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  Sue Spoden Art LLC

  Jan 2020 - now

  Artist