Rogier Keemink

Experience

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  Basalt

  Sept 2005 - Aug 2010

  Physical Therapist

  • Physical therapist of clinical rehabilitation patients in the field of brain injuries and neurological disorders• Physical therapist of policlinic rehabilitation patients in the field of orthopedics, brain injuries, chronic back pain, amputation and neurological disorders• Student physical therapist supervisor• Member of the steering committee for physiotherapy• Project manager and researcher in an innovative research project on the Nintendo Wii

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  Hocoma AG

  Sept 2010 - Feb 2013

  Clinical Applications Manager

  • Leading projects of usability of medical devices• Create therapy plans and assessments for medical devices• Create software user workflow concepts • Test and evaluate software• Basic software programming (XML)• Technical writer of User Manuals• Create Instruction videos of medical devices• Build up clinician and patient focus group• Build up and support research partners with (future) research• Experience in creating a business plan for new medical devices• Manage and run international exhibitions• Train international partners on usability of medical devices• Create, analyze and present outcome of medical devices surveys Show less

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  Hocoma

  Nov 2014 - May 2016

  • Analyze market & establish overview of customer need• Present customer needs to internal team and establish integration within software (Android & iOS)• Present product development to CEO and senior management• Evaluate product software workflow and deliver feedback• Create financial plan, business plan, launch plan & roadmap• Document, prioritize and present customer needs and product requirements• Bring accessories for main product on the market• Manage and lead projects of usability of medical devices• Manage and lead external partner projects (design, hardware etc.)• Manage and lead key opinion leaders• Manage projects with high tech electronics partners (Lenovo etc.) • Establish marketing content (testimonials etc.)• Manage and run international exhibitions• Train international partners on usability of medical devices Show less • Evaluate product software workflow and deliver feedback• Create financial plan• Support with business plan, launch plan & roadmap• Document, prioritize and present customer needs and product requirements• Manage and leading projects of usability of medical devices• Manage and lead external partner projects (design, hardware etc.).• Establish marketing content (testimonials etc.)¨• Evaluation new technology (Kinect and Oculus rift) in combination with current product line• Create Instruction videos of medical devices• Manage and run international exhibitions• Train international partners on usability of medical device• Member of Augmented Performance Feedback core team• Supervise and support research student to establish first research of a new product Show less

  • Associate Product Manager

    Jul 2015 - May 2016

  • Assistant Product Manager

    Mar 2013 - Jun 2015

  • Business Development Manager

    Nov 2014 - May 2015
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  Dacadoo

  Jun 2016 - Dec 2020

  • Create & adjust marketing strategy • Setting marketing KPI’s• Build, guide & lead team of Digital Marketing Manager, Content Manager, Competitor Analyst & Marketing Engagement Manager• Manage and lead external partners for marketing projects (UI/UX designers, videographers & social media managers)• Market research & analysis• Approval of marketing content and engagement strategy• Manage and measure marketing budget• Manage marketing research projects• Present marketing strategy & yearly marketing goals to management and board of directors• Oversee B2B transition of marketing material & Social Media• Attend and present at exhibitions and events Show less • Digital Health product line & admin tools roadmap creation & 5 year outlook• Build, guide & lead team of product managers, UX designer, UI Designer & Content designer• Present product management development to management & board of directors• Organize & lead quarterly product(s) reviews for senior management• Create & evaluate strategic partnerships & approaches of all product lines• Customer relationship management• Create customer leads• Document, prioritize and present customer needs for new product• Manage and lead external partners for new product (UX design & near shore developers)• Attend and present at exhibitions and events Show less • Digital Health product line & admin tools roadmap creation• Analyze market & establish overview of customer need of main product & support products• Present customer needs of main product & backend products to internal & external team to establish integration within the software platforms (Android, iOS & web)• Present product development to CEO and senior management• Evaluate product software workflow and deliver feedback• Create customer launch plan & roadmap• Document, prioritize and present customer needs and all product requirements• Write user manuals for backend products• Manage and lead external partners (UX design & software)• Product training to global sales team• Attend and present at exhibitions and events• Manage and lead external partners for new product (UX design & near shore developers) Show less

  • Marketing Director

    Jan 2020 - Dec 2020

  • Head Of Product Management

    Sept 2017 - Dec 2019

  • Technical Product Manager

    Jun 2016 - Aug 2017
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  Dacadoo

  Oct 2021 - May 2022

  • Create & adjust global marketing strategy • Setting global marketing KPI’s• Establishing global lead generation engine • Target audience definition & refresh (life & health insurance companies)• Build, guide & lead Global Marketing Team in EMEA , APAC and NA• Manage and lead external partners for marketing projects • Approval of marketing content and engagement strategy• Manage and measure global marketing budget• Manage marketing research projects• Present marketing strategy & yearly marketing goals to management and board of directors Show less

  • Global Marketing Director

    Jan 2021 - May 2022

  • Engagement Manager

    Oct 2021 - Mar 2022
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  LiveWell by Zurich

  Aug 2022 - Oct 2022

  Chief Product & Proposition Officer

  • Strategic global product direction, vision and roadmap• Build, guide & lead team of product managers, UX designers, UI Designers, Content managers and Data Analysts• Close collaboration with development & marketing• Mural workshops for product feedback, evaluation and planning• Create & maintain engagement strategy• Manage and evaluate potential partners• Partner and customer contract standardization• Setting global product KPI’s• Manage and measure global product budget• Present product strategy to management Show less