Oluchi Ajuluchukwu

Experience

• 

  OLX Group

  Aug 2014 - Apr 2015

  Business Development

  • brand activation and product introduction • Conducting market competitive analysis to develop roadmap and sales strategy to secure new business.• Identifying requirements for new products & services to potentially lead the market• Adhering to all quality standards and processes, for the acquisition of customers, opportunities, and submission of tender and contract documents.SKILLS: Customer Marketing, Negotiation, Digital sales & Marketing, Brand advocacy & visibility, Strategic & Key account Marketing, Relationship building, Stakeholder’s management, Commercial & Business acumen Show less

• 

  May & Baker Nigeria Plc.

  Jun 2015 - Jan 2018

  Business Executive

  • Grew assigned territory from Tier 2 to Tier 1, increasing the customer base by 60% through strategic trade engagement.• Conducted competitive analysis and market research to identify growth opportunities.• Strengthened brand visibility and demand generation through trade marketing and promotional initiatives.

• 

  BAT

  Feb 2018 - now

  • Led market and consumer behavior research to provide insights that shaped growth strategies for the vapor category.• Delivered a cutting-edge Vapor campaign for our Vaping brand which grew our volume by 22% and also made us relevant in the vapor market• Managed branded and non-branded consumer research, overseeing external agencies to execute projects on time and within budget.• Analyzed market trends using platforms like Nielsen and Kantar to stay ahead of competition and drive volume growth. Show less • Led a team of 7 sales representatives to meet sales targets, streamline promotional activities, and negotiate key contracts to enhance brand presence and profitability.• Expanded the key account channel by 20%, improving distribution and driving revenue growth.• Negotiated strategic contracts and executed trade marketing programs that enhanced brand advocacy and shelf visibility.• Developed customer business and value opportunity assessments to align sales strategies with consumer needs.• Ensured that objectives in terms of availability, visibility, volume, margin, quality (e.g., RQI) and customer price of products were achieved within the channel Show less • Coordinated and expanded retail footprint from 200 to 250 outlets, driving a 40% volume increase through targeted retail marketing initiatives.• Managed a team of 12 sales representatives to deliver retail marketing programs aimed at growing revenue and cultivating brand awareness.• Led the end-to-end development of shopper engagement programs, including POS materials, promotions, and merchandising.• Managed and optimized trade marketing budgets, ensuring cost-effective campaign execution.• Partnered with executive leadership to design and implement new store-opening strategies, enhancing brand presence and achieving significant market penetration • End to End execution of digital marketing strategies, shopper engagement initiatives, and POS materials from concept to completion. Show less

  • Consumer Insights Manager

    Apr 2023 - now

  • Brand Manager: Benson & Hedges

    Feb 2021 - Apr 2023

  • Key Account Manager

    Aug 2020 - Feb 2021

  • Trade Marketing Manager

    Feb 2018 - Jul 2020