Bria McKinney

Experience

• 

  The Michaels Companies, Inc.

  Jun 2019 - Sept 2021

  • Working with multiple different teams and vendors in order to complete purchase orders• Setting up and maintaining SKUs (updating information, transitioning SKUs from one vendor to another, creating new SKUs for each season, etc.)• Running sales reports in order to inform my team of how our products are performing in stores• Organizing not only myself but others as well in order to complete different tasks• Reviewing marketing information• Train others and being a reliable source for help and advice• I enjoy creating trend reports for my employer. This is not something she expects of me, but I am good at spotting trends and enjoy sharing the information I find Show less

  • Category Administrative Assistant

    Oct 2019 - Sept 2021

  • Product Development Coordinator

    Aug 2019 - Oct 2019

  • Merchandising Intern

    Jun 2019 - Aug 2019
• 

  LTK (formerly rewardStyle & LIKEtoKNOW.it)

  Sept 2021 - Oct 2022

  • Creating training documents and worksheets as well as leading training sessions for new hires.• Supporting clients with onboarding to the fulfillment stage of their software solution.• Working with the client to educate, demonstrate and set up their SaaS campaigns.• Scheduling and conducting an onboarding call with clients.• Clearly and concisely establishing expectations for onboarding timeline based on products purchased and expectations set at time of sale.• Building rapport and trust with the client.• Sharing best practices for SaaS components.• Completing pre-review of platform set up in preparation of onboarding call.• Conducting subsequent calls with the client until all onboarding goals and priorities are met.• Showing the client how to use the knowledge center, videos, live chat and email when theyneed self-service assistance.• Facilitating client issue resolution during onboarding on behalf of client with cross functional teams including fulfillment, Sales and Product keeping the client informed until resolution.• Providing technical support when necessary and be able to troubleshoot and replicate issues.• Showing a full understanding of Brand Platform SaaS component and exhibiting product knowledge and digital expertise in order to build on client enthusiasm and confidence regarding purchase.• Presenting new and innovative ideas to the client to increase usage on their purchased product.• Routine communication and updates to sales.• Keeping abreast of current trends in marketing and relevant social platforms. Show less • Work in collaboration with internal sales and Campaign Specialists to help fulfill Brand campaign obligations.• Prioritized gaining valuable experience and skills in the influencer marketing space.• Showed a dedication to detail and willingness to take on more responsibilities.• Ensured that information is presented accurately, appropriately, and that reporting requirements and deadlines are met in a timely fashion.• Worked well under pressure and showed flexibility, proving I can easily multi-task and re-prioritize when necessary.• Campaign planning, execution, and tracking & measurement• Utilized multiple data sources to compile strategic influencer casting lists to achieve client set goals• Created client-facing professional campaign recaps and reporting documents• Routine communication and campaign updates to sales and Campaign Specialists• Collaborated with multiple brands and rotating weekly between assisting different teams• Scheduled requests and communicated with brands that advertise through the rewardStyle Blog through various Social platforms Show less

  • Brand Platform SAAS Advisor I

    Jan 2022 - Oct 2022

  • Campaign Assistant

    Sept 2021 - Jan 2022
• 

  Tractorbeam

  Oct 2023 - now

  • Providing support to the management team, by offering insights and assistance.• Using project management tools to assist with the creation of tasks and task templates.• Completing all monthly audits and reports ahead of schedule.• Mentoring and training teammates, ensuring to emphasize efficiency and accuracy.• Creating keyword-optimized content for over 70 multifamily properties across 7 metroplexes in 5 states, a large resort, and an e-commerce brand to enhance visibility and engagement.• Writing SEO-optimized blog posts for clients in various business silos. Show less

  • Senior SEO Specialist

    Oct 2024 - now

  • Paid Social Campaign Specialist

    Aug 2024 - now

  • Search Engine Optimization Specialist

    Oct 2022 - Oct 2024

  • Social Media Manager

    Oct 2023 - Jun 2024