Beth Gibbs-Bartel

Experience

• 

  KOCH Entertainment

  Feb 1996 - Mar 2004

  Senior Vice-President, KOCH Vision

  Reported to the President. Rapidly promoted within this fast-paced, entrepreneurial Canadian Retail Sales and Distribution company. Accountable for Business Development, Sales, Marketing and Distribution of CDs, DVDs and fitness accessories. Managed a team of 10 and oversaw a multi-million-dollar revenue division.

• 

  Merrithew®

  Apr 2004 - Apr 2023

  Reporting to the President & CEO, oversee a multi-million-dollar fitness equipment and accessories business and lead an international sales team of 30 people selling to B2B and B2C customers globally. A builder of teams and functional business units that consistently exceeds sales and profitability targets. Instrumental in releasing over 200 fitness accessories to an international customer base. Continue to support the release of 10+ new products annually to drive growth and expansion including: product development, packaging, pricing, sales and global distribution. Negotiated and managed end-to-end multi-million-unit DVD licensing programs with Kellogg's (Canada, Australia, New Zealand and the UAE) and Jarden Consumer Products (USA).

  • Vice-President, Commercial and Retail Sales

    Jan 2017 - Apr 2023

  • Vice-President, Sales & Marketing, Retail

    Oct 2014 - Jan 2017

  • Director of Sales and Distribution, Filmed Content

    Apr 2004 - Oct 2014
• 

  Merrithew®

  Oct 2023 - now

  Chief Revenue Officer (CRO)

  Reporting to the CEO, I play a leadership role in executing the company’s corporate strategic plan; overseeing revenue strategy, growth and global expansion. Responsible for boosting revenue-driving departments, I work to maximize performance, partnerships and the customer experience across the company's multiple product lines.