Shashikesh Kumar

Experience

• 

  Parle Products Pvt. Ltd

  Jan 2009 - May 2010

  Sales Officer (Trainee)

  Distribution & Channel Sales

• 

  Wrigley India Pvt Ltd

  Jun 2010 - Dec 2011

  Working as Sales & Merchandising Officer

  Regarded as the leading Manufacturer & suppliers of Gum in all over world. Formulating & implementing strategies and reaching out to unexplored market segments/ customer groups for business expansion. Gathering Market Intelligence, tracking competitors’ activities and providing valuable inputs for fine tuning marketing strategies. Responsible for preparing and implementing sales promotional plans and ensure that the implemented in a timely manner & Route planning.  Organizing several promotional campaigns / technical presentations to facilitate new product development with major focus on brand establishment, market penetration and improve business. Responsible for managing & motivating the team & grievance handling.Relationship Management: Building & maintaining relations with Distributors, Whole Seller & Retailer generating business profitability & increased sales. Ensure compliance of Distributors with their respective roles & responsibilities. Ensure distributor’s efficient and effective support for the market coverage. Show less

• 

  Johnson & Johnson

  Jan 2012 - Jan 2013

  Territory Manager

  Operating Project Middle India of Emerging Market in North-East.Responsible for primary & secondary achievement & effective man power handling • Developing a strong/distribution network – through enhancement of width and depth of distribution,• Train, Motivate, Develop and Manage a team of 3 RSR, 1 PSR and 9 RDSSM 1 Supervisor & 1 Merchandiser• Responsible for demand generation through end user activation and below the line promotional activities• Drive In-Market Activations in the designated area to achieve sales target.• Increase distribution reach and volume of business.• Ensure proper in-shop visibility to increase consumer awareness and preference for the product. • Maintaining sustainable generic growth through system and process implementation• Vendor management • Maintaining 100% payment efficiency Index and non saleable stock elimination• Responsible for Recruitment, Selection and Training of Front Line sales/Promotion representative• Ensuring proper despatch of goods through CFA handling and implementation of System and Process Show less

• 

  GlaxoSmithKline

  Jan 2013 - Jun 2014

  Sr. Sales Executive

   Budgeting the annual sales targets and ensure the achievement of the same through aggressive sales strategies in a highly competitive market. Identifying and appointing dealers, establishing strategic alliances/tie ups with suitable channel partners, resulting in deeper market penetration and reach for achieving profitability and increased sales growth. Proven expertise in formulating sales promotion and retail marketing activities. Implementing systems & procedures and contributing towards improved financial performance, heightened productivity and enhanced internal controls. Adept at competition tracking and various other marketing activities at strategic locations to counter competition & increase market share. Hands on experience in implementing sales promotion, schemes as per decision. Show less

• 

  Sun Pharmaceutical Industries Ltd Consumer Healthcare

  Jul 2014 - now

  Responsible for leading the Western UP & Uttarakhand business with an annual turnover of Rs.27 Cr. • Sales force Management - Annual turnover of over INR 27 Cr, leading a team of 4 Field Sales Manager and 12 Sales Officer, servicing 41 districts of West UP & Uttarakhand.People Management- driving Performance Focus & Subordinate Development.Distribution network management – Managing 53 Key Distributors.Responsible for NPD Professional Team Detailing & Integration with Sales Teams & delivering on common goals.Developed meaningful, Easy to Execute Schemes, Selling Stories & Programs in collaboration with PLD’s.These interventions have been developed on the back of strong data-backed insights, understanding external benchmarks and on-ground understanding of key Retail markets.Building team capabilities in the area of pricing strategy & setting the right MOP for our products in the market. Currently driving the philosophy of “Sell the Relations & Not the Rate.” to ensure effective execution of Wholesale interventions. Show less A strong Sales Team Leader leading a complex and diverse team of 4 TSEs for 3 Districts of West Bengal delivering business of 7 Crores annually.• Managing Sales & Distribution for Sun Pharma's Consumer products (Revital, Volini & Pepfiz).• Responsible for market Development & Promotional Activities.• Handling new product launches• Ensuring the successful accomplishment of pre-set business targets in face of growing competition; identifying the prospective clients, generating business from new accounts & developing them to achieve profitability• Planning and delivering of Trade Inputs on monthly basis and evaluating the impact of the same• Supervising distributors to maximize portfolio growth and increase outlet coverage-in order to drive volume and value growth• Executing plans to reach out unexplored market segments & customer groups using market segmentation & penetration strategies for business expansion Show less

  • Regional Sales Manager

    Jan 2019 - now

  • Field Sales Manager

    Jul 2014 - Jan 2019