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María Martha Licón Sáenz

María martha licón sáenz

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  • Timeline

    Feb 2011 - Oct 2011

    Image and Corporate Identity Coordinator

    PISA Consultores
    Jul 2011 - Oct 2011

    Corporate Identity

    EnevaSys
    Feb 2012 - Jun 2013

    Family Office Analyst

    Grupo Proeza
    Jun 2013 - now

    Conscious Leadership and Culture Professor

    Tecnológico de Monterrey
    Monterrey
    Current Company
    Aug 2024 - now

    Business Development Manager

    34Bits

  • About me

    Outreach Manager at the Conscious Enterprise Center

  • Education

    • Egade business school

      2017 - 2020
      Master of business administration - mba with a service administration specialty business management

    • Universidad de monterrey

      2017 - 2018
      Diploma social impact

      Activities and Societies: Activities that promote the ability to prepare, formulate, evaluate and systematize relevant programs and projects of social impact. Punctual response to social investors about the destination and transformation generated thanks to their donations though constant professionalization in the design and execution of social projects. Instructor:Dr. Víctor Manuel Quintero.United Nations Development Program (UNDP) Consultant

    • Instituto tecnológico y de estudios superiores de monterrey / itesm

      2007 - 2011
      Licenciada en animación y arte digital concentración en efectos visuales

      Coordinadora de Mercadotecnia Cortometraje "Mellizos"Primer cortometraje desarrollado 100% con la técnica de “stop motion” en el Tecnológico de Monterrey.Coordinadora General Consejo de Filantropía del Tecnológico de MonterreyCoordinadora de Mercadotecnia Campamento RecreaCandidata a la presidencia de FEITESM 2011, Comité Ejecutivo de la Federación de Estudiantes del Instituto Tecnológico de EstudiosSuperiores de Monterrey, Campus Monterrey.Profesora de… Show more Coordinadora de Mercadotecnia Cortometraje "Mellizos"Primer cortometraje desarrollado 100% con la técnica de “stop motion” en el Tecnológico de Monterrey.Coordinadora General Consejo de Filantropía del Tecnológico de MonterreyCoordinadora de Mercadotecnia Campamento RecreaCandidata a la presidencia de FEITESM 2011, Comité Ejecutivo de la Federación de Estudiantes del Instituto Tecnológico de EstudiosSuperiores de Monterrey, Campus Monterrey.Profesora de Ciudadanía Cívica y Ética, Instituto para el Desarrollo Social y Sustentable del Tecnológico de MonterreyVicepresidenta Consejo de Acciones por México Show less

  • Experience

    • Pisa consultores

      Feb 2011 - Oct 2011
      Image and corporate identity coordinator

      Image coordinator and corporate identity development of the different business units.

    • Enevasys

      Jul 2011 - Oct 2011
      Corporate identity

      Support in the development of corporate identity.

    • Grupo proeza

      Feb 2012 - Jun 2013
      Family office analyst

      Creation of the communication platform between shareholders and business units and coordination of protocol and institutional events.Responsabilities:Coordination of the shareholders meeting.Coordination and planning of the bimonthly meetings of the Family Council.Planning and coordination of the annual family meetings.Design and preparation of manuals, reports, and image of events.Planning, coordination and design of the family's website and mobile application.

    • Tecnológico de monterrey

      Jun 2013 - now

      Respond to the management and care need of new and current donors derived from different channels, ensuring a clear and coherent message with the image of the institution. Responsabilities: Creation, development and implementations of the system for the generation of reports. Design and writing reports of donations granted, which aims to promote transparency and improve the relationship with the social investor. Coordination of stewardship to existing donors with the highest quality standards. Personalized follow-up and updating of the donors database. Planning implementation and analysis of results of focus groups for alumni with the purpose of knowing their projects interest to invest in. Show less

      • Conscious Leadership and Culture Professor

        Aug 2024 - now

      • Outreach Manager

        Mar 2023 - Aug 2024

      • Strategic Projects Conscious Enterprise Center

        Feb 2022 - Mar 2023

      • Philanthropic Initiatives Manager

        Jan 2021 - Feb 2022

      • Philantropic Project Management Leader

        Aug 2017 - Jan 2021

      • Stewardship Coordinator

        Aug 2014 - Aug 2017

      • Financial Campaing Coordinator

        Jun 2013 - Aug 2014

    • 34bits

      Aug 2024 - now
      Business development manager

      Development of new products and services within the organization, identifying market opportunities for the creation and launching of solutions aligned with strategic goals.Social media management, developing content strategies that increase brand visibility. Creation of strategic partnerships with sponsors and key partners.Pre-production and post-production of content. Monitoring and creation of courses. Strategic planning and execution of organizational initiatives, coordinating the implementation of plans that drive the company’s development and competitiveness. Show less

  • Licenses & Certifications