Experience

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  Lumière s.a.

  Jan 1993 - Jan 1994

  Junior consultant for total quality management
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  Philips consumer electronics

  Apr 1995 - Sept 1999

  Senior product manager sound&vision

  Key results• Increased revenue by using synergistically sell-in, traffic-building and sell-out strategies. • I was admitted to the high potential employee program that allowed me to do an internal MBA.

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  Johnson&johnson

  Oct 1999 - Aug 2003

  Product manager

  In strategic marketing I was part of the product development and packaging team in collaboration with the international strategic department. In marketing and trade marketing department I was responsible for the definition of the annual plans, data analysis, product launches, sell-out and sell-in activities. 09/02- 08/03 Brand & Trade Manager CompeedKey results• Re-launched the brand, increasing sales by improving distribution and sell-out. 11/01- 08/02 In-Store Development Manager RoC e NeutrogenaKey results • Increased sales thanks to coordinated sell-in and sell-out campaign. 11/99- 10/ 01 Product Manager Aveeno, Neutrogena e PenatenKey results• Raised the Aveeno brand with a mixed strategy that included consumer marketing activities (new products, showcases campaigns, promotions) and scientific marketing activities.• Inverted downward trend of Neutrogena brand. Show less

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  Angelini acraf

  Sept 2003 - Dec 2006

  Marketing manager bodyspring – food supplements

  Pharmaceutical Manufacturer, leader in Health Care with OTC, Food Supplements, and Skin Care products.● Led brand re-launch project post-acquisition to penetrate the food supplements and nutraceuticals market.● Managed a team of three people.Key Results:● Increased turnover by 46% through strategic initiatives, including product strategy refinement, packaging redesign, impactful TV campaign, promotional activities, and a comprehensive pharmacists training program.● Collaborated with a renowned Italian University Professor, president of the Italian Phytotherapy Society, to enhance product formulations.● Orchestrated the creation of a new TV campaign in partnership with Saatchi&Saatchi agency. Show less

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  Herbalife

  May 2007 - Oct 2018

  Key Country ranking between 5th and 10th worldwide.● Reported to the Italian Country Director and played a pivotal role in driving sales growth.● Developed and executed commercial strategies closely collaborating with the President's Team Strategy and Planning Group.● Managed a diverse team of 6 professionals overseeing sales communications, promotions, events, business development & distributor services.● Led a team of approximately 50 employees responsible for order management and maintaining strong distributor partnerships. Show less

  • Independent Distributor

    Apr 2013 - Oct 2018

  • Senior Manager Sales & Distributor Services

    May 2007 - Mar 2013
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  Educational Institution

  Jan 2017 - Oct 2018

  Sales & marketing consultant

  Consulting to PMI in the areas of business strategy, organization development, competitive positioning, sales, marketing, innovation and value creation.

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  Avon

  Nov 2018 - Jul 2020

  Head of sales italy

  Leading company in Beauty and Direct Selling industry. Italy is the primary country in the South European Cluster (IT, SP, PO, GR)● Spearheaded a transformative commercial strategy that significantly improved compensation, field management, sales digitalization, and organizational efficiency.

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  Tupperware brands

  Aug 2020 - now

  ● Responsible for top and bottom-line performance, directly overseeing Sales, Marketing, and Operations with Finance and HR oversight.● Managed Spain and Portugal since December 2021 & Italy since August 2022.● Restructured the organization, identifying talents and implementing cross-country functions for improved performance and best practice implementation. Reported to the VP EMEA, who was based in Lucerne, Switzerland. Led the implementation of best-selling practices and drove the harmonization and improvement of the salesforce compensation plan.

  • Cross-Functional Commercial Managing Director Italy & Iberia

    Dec 2021 - now

  • Senior Director Sales EMEA

    Aug 2020 - May 2022