Sue Tang

Experience

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  Bates CHI&Partners

  Jan 2007 - Jan 2009

  Event Executive

  • Development, production and delivery of projects from proposal to delivery. • Delivering events on time, within budget that meet client brief. • Setting, communication and maintaining timelines and priorities on every project. • Managing supplies / vendor partnership. • Ensuring excellent after sales service and quality delivery.

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  Leo Burnett

  Jan 2009 - Jan 2010

  Brand Manager

  • Analyze client’s brand positioning in the marker and crystallize targeted consumer insight.• Convert brand strategies into action plan to achieve desirable market positioning.• Lead creative development and create motivating stimulus to approach targeted market. • Monitor market trends research consumer markets and competitor’s activities to identify opportunities and key issues. • Oversee marketing and advertising activities • Align client’s organization to the brand’s direction, choices and tactics for growth strategies. Show less

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  Wing Tai Clothing Sdn Bhd

  Jan 2010 - Jan 2011

  Deputy Store Manager

  • Manage day-to-day store operations.• Co-worker management.• Identify customer pain point.• Improve customer service level.• Upkeep visual merchandising standard.• Ensure optimum stock level. • Collaborate with HQ to meet sales target.• Analyze customer behavior to better forecast sales target.

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  Bosch Power Tools

  Jan 2011 - Jan 2012

  Brand Manager

  • Evaluate/optimize marketing and pricing strategies. • Analyze market trends and prepare forecast. • Explore and develop new sales channels. • Increase brand awareness and market share. • Develop and manage marketing budget. • Oversee branding, advertising, and promotional campaigns. • Measure marketing efforts to make necessary adjustments to achieve growth target. • Coordinate marketing strategies with managers in sales and product managers. • Align marketing strategies with annual business plan. • Coordinate with Country Sales (APAC) organization to provide trade service support.• Monitor the cost effectiveness, and reliability of planned trade marketing activities to optimize resources. Show less

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  Ikano Group

  Jan 2014 - Jan 2017

  Checkout Manager

  • Analyze on the floor behavior to introduce better ways of working. • Work closely with other functions to identify and close customer pain points. • Assist Sales in increasing cross selling function.• Promote customer retention with loyalty program. • Efficiently manage manhours.• Working with HR and Team Leaders for coworker development. • Priorities workspace safety. • To be a leader by example.• Receive and process critique and to improve.

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  Ming Wuoy Group

  Jan 2017 - Jan 2018

  Operations Manager

  • Raise brand awareness. • Develop marketing strategies to meet sales targets. • Identify retail opportunity.• Collaborate with authorities on legal matters. • Conduct sales training.

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  Dotplus Communications

  Jan 2018 - now

  Account Director

  • Lead and execute client’s campaign strategies. • Analyze campaign performance and take necessary actions. • Optimize campaign budget effectively. • Manage campaign timeline. • Understand latest marketing trends. E.g., social media, Digital Ads, Email Marketing, Content Marketing, and Performance Marketing. • Develop and nurture client relationships. • Oversee the day-to-day operations of the agency, including the Design Studio.• Identify new opportunities for agency growth. Show less