Tejaswini Pawar

Experience

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  Mahindra Group

  Apr 2003 - Jul 2003

  Marketing Internship

  Desk research for the launch of Scorpio in UK market.

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  Daily Mail

  Sept 2005 - Oct 2005

  Internship

  1) Content generation: Assisted journalists on content generation for the daily column for fashion 2) Research and analysis: Research on existing market trends and forecast for season specific trends for various brands and high-street stores 3) Manage brand photo shoots: Organize brand photo shoots for fashion articles. These articles included luxury brands like Louis Viton, Roberto Cavalli, Jimmy Choo, and Armani 4) Challenges: Keeping myself updated 24/7, as London is the world’s second fashion capital, and working with the high expectations from senior journalist. Show less

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  BPL Mumbai

  May 2006 - Sept 2007

  Corporate Relationship Manager

  1) Maintenance and Relationship management of corporate accounts for TATA, Mahindra2) Converted Voltas and 5 others during my time with BPL.

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  MullenLowe Lintas Group

  Aug 2006 - Jan 2015

  Brand Service Director

  1) Pepsodent (Unilever, FMCG Oral care, South Asia)The launch added 2% market share for the company2) CLEAR Shampoo (Unilever, FMCG Hair category, South Asia)3) VIM (Unilever, FMCG, Household, India)4) Johnson and Johnson (FMCG babies portfolio, India)Accentuated market share to 22% for JB soaps and 15% for JB powderResponsible for launch and execution for digital and mass media campaigns. Team lead of cross-functional professionals. Conducted extensive research with Nielsen. Analyzed data into strategies.New Business Achievements◦ Onida A/C (Durables, India)◦ Rajasthan Tourism (Tourism, India)◦ MSD Cervical Cancer Vaccination (Pharmaceutical, India) Show less

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  English Academy for Newcomers

  Feb 2018 - Nov 2019

  Co-Founder

  Creating Marketing & brand strategy which helps in fund raising for English Academy for Newcomers. An organisation which empowers asylum seekers by helping them in their language(English) profiency and careers opportunity in their new land.

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  Oxfam Novib

  Jun 2018 - Dec 2018

  Branding & Communications

  Creating branding & communication solutions for Datalab team which is an initiative of the Oxfam Novib Innovation team. Data-lab is about creating data-driven services within the international Oxfam network. We challenge ourselves to treat data differently. We no longer just collect and use data with the aim to improve Oxfam programs and that of partner organizations, but to use and provide this data in a way that it directly empowers citizens by contributing to their social and economic development. In other words, citizens are no longer primarily the source of the collected information but now become also the receivers and users of data and services. Show less

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  FroQ brandservices

  Feb 2020 - Feb 2021

  Client Services Manager
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  Dentsu Creative

  Jan 2021 - Apr 2023

  Senior Vice President

  Head of Content Symphony Studio India

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  The Covie

  Aug 2021 - now

  Head of Marketing and Sales